Los Angeles-based startup Hive Lighting has developed energy-saving plasma lights intended to make film and television production more energy efficient and environmentally friendly. Although Hollywood has launched initiatives in recent years to make the industry more green, it has been a challenge transitioning to productions that use less energy and minimize pollution. Hive’s plasma solution can potentially lower on set energy usage by 50 percent and power costs by 40 percent. Continue reading Hollywood Going Green with New Energy Saving Plasma Lights

Two San Diego startups, Verance Corporation and PirateEye, have developed technologies to prevent and reduce media piracy. PirateEye uses cameras in theaters to scan for illegal recording, while Verance uses an audio watermark to determine if a video on a Blu-ray player is legitimate, and gives purchase options if the disc being played is a pirated version. Both Verance and PirateEye have received funding from film studios for their projects. Continue reading Startups Use Spy Cameras and Audio Tech to Stop Film Piracy

Automobile manufacturer Honda recently launched a national campaign called Project Drive-In that hopes to preserve a bit of American history by upgrading drive-in theaters in the U.S. The company plans to donate digital projects to five drive-in theaters that receive the most votes on its website. Honda will also take financial donations to assist in providing more projectors. Drive-ins are struggling, especially during the transition to digital format films. Continue reading Honda Launches National Campaign to Save Drive-In Theaters

The Hollywood Reporter has released its third annual ranking of the Top 25 Film Schools. This year’s top spots went to USC, AFI, NYU, UCLA and CalArts. THR editors evaluated graduate and undergraduate programs nationwide, and consulted with industry insiders to rate the programs. More than 600 anonymous ballots were submitted by members of the Writers Guild of America West, American Cinema Editors and the Academy of Television Arts & Sciences. Continue reading USC and AFI Lead THR Ranking of Top Film Schools for 2013

The free IMDb app, currently available as iOS and Android versions, now offers U.S. users the ability to purchase movie tickets. The update follows similar offerings from other apps such as Fandango and Apple’s Siri. Users can also tap on the “Search via Amazon Mobile” button in the iPhone or iPad app to learn more about purchasing movies and TV shows on DVD or Blu-ray (requires that the Amazon Mobile app is installed). Continue reading New IMDb App Update Includes Ability to Buy Movie Tickets

The BBC announced it will take a hiatus from developing 3D TV programming based on the public’s “lack of appetite” for the technology. Kim Shillinglaw, the BBC’s head of 3D, says that British television viewers have not taken to the format, despite the fact there are now an estimated 1.5 million UK households with 3D TVs. As a result, the BBC is planning a three-year break from its 3D project once the current two-year pilot comes to an end later this year. Continue reading BBC Places 3D Pilot on Hold, Cites Lack of Public Interest

At this week’s CineEurope exhibitor conference in Barcelona, Spain, NEC announced its new $170,000 laser projector will be available this fall, perhaps beating other manufacturers in the race to deliver the market’s first laser illuminated projection system. Installations of the NC1040L are slated to first appear at Japanese auto manufacturers. The company says it has also fielded interest from cinema exhibitors in European cities. Continue reading CineEurope 2013: NEC Demonstrates New Laser Projector

During its CineEurope press conference in Barcelona yesterday, Sony described 4K technology as achieving “mainstream” status. The company screened a 4K trailer of “Elysium” in addition to a range of 2K and 3D clips (the company reports 15,000 installed 4K projectors), and detailed its plans to test 4K sports coverage at this year’s Wimbledon Championships. Sony also launched Theatre Management System Lite, its workflow management software for cinemas. Continue reading CineEurope 2013: Sony Details Progress of 4K Technology

RealD is launching a new large format brand, LUXE: A RealD Experience, with hopes of becoming the standard for premium 2D and 3D cinemas across Europe. The cinema technology company presented its LUXE initiative to exhibitors at CineEurope in Barcelona on Monday. The new packaging of LUXE technology standards for screen size, brightness, sound and seating could become a competitor to large format exhibitor IMAX. Continue reading CineEurope 2013: RealD Rolls Out LUXE Large Format Plans

A new report published by IHS researcher Screen Digest indicates that the conversion of theaters worldwide to digital projection is “approaching the end game,” with 90 percent of global screens expected to be digital by the end of 2013. By the close of 2012, 68.7 percent of all screens had been converted, with North America at 84 percent. The news comes one day before this week’s four-day CineEurope exhibitor conference in Barcelona, Spain. Continue reading Digital Cinema Conversion to Reach 90 Percent This Year

Hollywood studios are experimenting with a new business model in South Korea that offers movies through video on demand while they are still screening in theaters. “Django Unchained” was made available to rent online or via cable weeks after premiering in Korean theaters. A similar approach was taken with animated features “Wreck-it Ralph” and “Brave.” If the “super premium VOD” tests prove successful, they could impact how the studios view exhibition. Continue reading Studios Test Super Premium VOD During Theatrical Runs

Earlier this week we reported that Facebook had scheduled a press event for Thursday, and if rumors were true, the company was expected to unveil a video service similar to Twitter’s Vine for its photo-sharing app Instagram. It’s now official. The popular Facebook-owned app features a new video-sharing tool that allows users to shoot and share 15-second clips (possibly ideal for advertising), choose from 13 video filters and create a cover photo. Continue reading Facebook Confirms Rumors, Unveils Instagram Video Tool

As part of the grand opening of the Interactive Media building at the USC School of Cinematic Arts, filmmakers George Lucas and Steven Spielberg spoke on a panel regarding the future of entertainment. During the discussion, the inevitable landscape of entertainment media was characterized as grim for the majors with rising movie ticket prices and theatrical releases becoming a niche market, as content continues its vast migration to online video-on-demand. Continue reading Industry Vets See Big Future for VOD, Problems for Studios

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

The National Association of Theater Owners is proposing a new approach to marketing that will include limiting the running time of movie trailers. The controversial move, which is reportedly part of an effort to provide exhibitors with more control over how movies are marketed inside their cinemas, would reduce trailers to two minutes (30 seconds shorter than the norm). Theater owners have argued that trailers can be too long and often reveal too much of a movie’s plot. Continue reading Theater Owners Pursue Guidelines to Shorten Movie Trailers