While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Last week, filmmaker Steven Soderbergh dissected the business of making movies when he spoke on the current state of cinema at the San Francisco International Film Festival. Soderbergh, who has achieved success in both the Hollywood system and the independent arena, spoke at length about the challenges faced by today’s artists to get their movies screened in theaters. Based on unprecedented demand, Soderbergh gave The San Francisco Film Society permission to post his keynote video and transcript in its entirety. Continue reading Soderbergh Distinguishes Between Cinema and Movies

Speaking at the Variety Entertainment Technology Summit, Paramount Film Group President Adam Goodman discussed the need to protect the moviegoing experience, while remaining open to the possibilities that new technologies provide. “With an increasing amount of Paramount’s movies taking advantage of 3D and other innovations in display on the silver screen, he sees theaters continuing to be the first driver of content across the various windows,” reports Variety. Continue reading Paramount Exec Sees Theaters as First Driver of Content

Cinema sound and related standards were hot topics at last week’s CinemaCon conference in Las Vegas. Industry leaders discussed the promise of immersive sound to extend the theatrical experience into one that cannot be duplicated in the home. They also addressed the issue of developing how to create and distribute mixes for the new types of sound systems that are soon going to show up in theaters. The proposal of an open format approach was debated. Continue reading Immersive Sound Standards Debated at CinemaCon Event

Starting April 26, “Iron Man 3” will be shown in 4DX (fourth dimension effects) at a theater in Nagoya, located in central Japan. The theater is operated by Korona World chain, which plans to screen 12 titles per year using the new format. 4DX can include tilting seats, blowing wind, odor effects, strobe lights and equipment built into the ceiling that can drop bubbles onto the audiences. A ticket will cost $13 for 3D and $10 for 2D. Continue reading Fourth Dimension Effects: Iron Man 3 to Be Shown in 4DX

In an effort to regain revenue lost from shrinking DVD sales, Universal Pictures chairman Adam Fogelson suggested that studios should consider partnering with theaters to test out the idea of premium video on demand. Fogelson made his remarks during a panel discussion at the Cinema-Con convention in Las Vegas this week. Typically, movies are made available on-demand at home about three months following theatrical distribution. Premium VOD would shrink that window. Continue reading Industry Leaders Discuss Possible Change to VOD Window

The end of celluloid film distribution in North America may come as soon as the end of this year, as the transition from film to digital continues. Michael Karagosian, president of MKPE Consulting, said that by the end of last year, 75 percent of worldwide cinema screens had already made the digital transition. This is expected to be an important topic this week at the annual CinemaCon convention in Las Vegas. Continue reading Distribution of Film Prints May Soon End in North America

As of this writing, the Kickstarter campaign for the “Veronica Mars” movie is over. It broke fundraising records and took in more than $5 million in crowdfunding. Launched just one month ago by show creator Rob Thomas and actress Kristen Bell, the campaign has raised the topic of whether or not fan-funded projects could change the way films are being made, particularly for projects with rabid fan bases. Continue reading Veronica Mars Movie Funded on Kickstarter: New Model?

The MPAA released its 2012 theatrical statistics report last week. Among the findings, international ticket sales increased 6 percent to $34.7 billion and China is now second to the U.S. in terms of world markets for theatrical films. California and New York had the highest number of moviegoers in the U.S. Per capita attendance may be declining among teens, but the number of moviegoers across all ages was its highest since 2009. Continue reading Encouraging Numbers: MPAA Releases 2012 Theatrical Stats

Projector maker Christie hopes to quell critics who claim 3D films appear too dark in cinemas by implementing a laser-driven projection technology. The new system is expected to create brighter and more vibrant images. The technology will be used to screen Paramount’s “G.I. Joe: Retaliation” at AMC’s Burbank 16 theater on March 28, the first time that laser projection will be made available for paying audiences. Continue reading New Christie Laser Projection System to Brighten 3D Films

JVC first revealed a prototype of its 8K Super Hi-Vision projector at CEATEC in 2008. After five years of development, the company is reportedly ready to ship a product version later this month. The DLA-VS4800, which uses JVC’s e-Shift pixel technology, is expected to initially be made available in Japan for about 25 million yen, or $261,000 U.S. (without the four available lenses). Continue reading JVC Plans to Ship 8K Projector to Japan Later This Month

The Nitehawk Cinema in Brooklyn is not your average movie theater. The venue has become part of a growing trend of “Dine-In” theaters emerging in different parts of the country. Serving movie-themed specials such as “Django Unchained Dynamite Shrimp and Grits,” these theaters have created a special combination of entertainment and food services as a viable means of survival in a consolidating industry. Continue reading Cinema Dining: Theaters Attract Patrons with Themed Meals

During this week’s Hollywood Post Alliance Tech Retreat in Indian Wells, California, industry veterans are discussing the transition to digital cinema and what that means for the future of production, distribution and exhibition. “The industry has spent more than $3 billion… and by the end of this year I predict we will be releasing movies in the U.S. without any film prints,” said Jerry Pierce, chairman of the Inter-Society Digital Cinema Forum. Continue reading HPA Tech Retreat: Digital Cinema Opens New Possibilities

According to Nielsen NRG’s 2012 American Moviegoing report, owners of wireless mobile devices go to movie theaters at a higher rate than the average cinema fan. The report also suggests that smartphone and tablet users spend more money on entertainment in general. Interestingly, about 30 percent of moviegoers explained that comments on social media sites had affected their choice of films to attend. Continue reading Nielsen Study Says Mobile Users Make Better Moviegoers

Worldwide spending on watching movies last year reached $62.4 billion, up from $61.1 billion in 2011 and $60.1 billion in 2010, according to IHS Screen Digest. The numbers include theatrical releases, disc rentals, pay TV VOD and digital retail purchases and rentals. North America accounted for 41 percent of global movie revenue in 2012, although spending on physical media saw a decline. Continue reading Report: Worldwide Spending on Movies Up $1.3 Billion in 2012