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Report: Worldwide Spending on Movies Up $1.3 Billion in 2012

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January 23, 2013

Worldwide spending on watching movies last year reached $62.4 billion, up from $61.1 billion in 2011 and $60.1 billion in 2010, according to IHS Screen Digest. The numbers include theatrical releases, disc rentals, pay TV VOD and digital retail purchases and rentals. North America accounted for 41 percent of global movie revenue in 2012, although spending on physical media saw a decline. Continue reading Report: Worldwide Spending on Movies Up $1.3 Billion in 2012

Convicted File Sharer Recieves Record 5-Year Prison Term

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January 6, 2013

Jeramiah Perkins of the IMAGiNE Group was handed a record prison term for illegal file-sharing. The 40-year old Perkins, who is the reported leader of the in-theater camcording gang, was ordered to serve a 60-month prison term. The sentence surpasses that of IMAGiNE co-defendant Gregory Cherwonik of New York, who received 40 months in November. “In all, five IMAGiNE members have pleaded guilty to conspiracy to commit copyright infringement for operating what prosecutors described as the world’s most prolific piracy release group between 2009 and 2011,” reports Wired. Continue reading Convicted File Sharer Recieves Record 5-Year Prison Term

Crowdsourced Cinema: Tugg.com Borrows a Page from Kickstarter

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December 21, 2012

Kickstarter has helped establish an effective crowdsourcing model for startups, and now Tugg.com has begun to show how filmmakers and exhibitors can benefit from a similar approach. Tugg.com allows people to set up movie screenings where customers pay for reserved tickets, and the screenings only happen after the advanced sales cover expenses. Indie filmmakers are using the online booking site to organize screenings of their projects. Continue reading Crowdsourced Cinema: Tugg.com Borrows a Page from Kickstarter

Panavision Exec Discusses Truth About 2K and 4K

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December 19, 2012

When people reference the number of pixels on movie cameras, they are not literally saying the number of pixels, but rather the type of camera, explains Panavision senior VP of Advanced Digital Imaging John Galt. For example, 4K means the camera has 4096 red, 4096 green and 4096 blue photo sites. But Galt suggests that not all cameras are marketed accurately and distinguishes between “marketing” pixels and actual pixels. Continue reading Panavision Exec Discusses Truth About 2K and 4K

MPA Unveils New Mobile App Designed to Combat Piracy in Theaters

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December 14, 2012

Movie theater personnel in the Asia-Pacific region can now quickly report illegal video recording to the Motion Picture Association with a new app available for tablets and smartphones.

“Using the mobile app, called MAD4 — abbreviated from ‘Make A Difference’ — theater managers and their teams will be able to type in information about camcording incidents through an online reporting platform,” explains The Hollywood Reporter. “The data will then be available to MPA officials for follow-up action or investigation.”

The MPA announced the new app this week at the CineAsia trade fair in Hong Kong. Also included in the app are training videos and resources to express the impact of piracy on the film industry and inform employees what to do when they witness illegal recording.

“We have been given to understand that more than 90 percent of newly released movies that appear illegally on the Internet and on the streets around the world originate from illegal copies being made in cinemas,” Ashish Saksena, CEO of Indian exhibitor Big Cinemas. “The MAD4 application is a great new tool ensuring that all staff will know what needs to be done to prevent illegal recordings being made in cinemas.”

Cinema History: Warner Bros. to Release HFR Version of The Hobbit

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November 28, 2012

We have an update to Peter Jackson’s “The Hobbit: An Unexpected Journey,” the first major movie release to be shot at 48 frames per second. When the film premieres in the U.S. on December 14, a new projection technique — that could possibly revolutionize the industry — will offer some film fans a brand new experience. Continue reading Cinema History: Warner Bros. to Release HFR Version of The Hobbit

Creativity: Cinematographer Explains the Future of Technology is You

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November 14, 2011
  • DP Art Adams discusses the future of technology and the importance of creative talent behind its use.
  • “Honestly, I’m not so concerned about our technological future: things will always get better, faster and easier over time. My concern is how we, as humans, will relate to technology,” writes Adams. “The last few years have seen a shift in focus from the people to the tools, and that’s a dangerous path to follow.”
  • “As cinematographers we should be selling ourselves on our unique vision and abilities, but instead we often find ourselves selling gear,” he comments regarding what he sees as a disappointing trend.
  • “Somehow the focus must be shifted from the technology back to the people who use the technology, because that’s where all the creativity is.”
  • Adams suggests producers and directors use the same approach that he uses with his own crew: 1) Hire good people who can do their jobs better than you can do their jobs; 2) Tell them what you want; 3) Tell them the parameters (time, budget, etc.); 4) Let them use their creativity and years of experience to solve the problem in their own way; 5) Repeat.

Retro Movement: Will Horror Films Bring the VCR Back from the Dead?

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November 9, 2011
  • Horror fans are resurrecting the VHS format to enjoy films of the 1980s, “the kind in which brains were made of Jell-O and the cast was paid in wine coolers,” suggests The New York Times.
  • “It’s hard to get into the aesthetic of shakycam, pretty people, safe scares — like something jumping out at you — and the digital photography and CG blood,” says Evan Husney, director of Drafthouse Films.
  • These fans prefer dusting off their VCRs to viewing via tablets or DVD. As a result, several distributors are re-releasing select 80s titles on VHS.
  • “You just don’t get the same feeling in a pristine print of a DVD,” explains blogger Dan Kinem. “With VHS it’s like I’m experiencing an old grind-house movie theater. I would never watch them on a computer.”
  • Additionally, VHS nights are emerging at theaters such as Cinefamily in Los Angeles; the Alamo Drafthouse in Austin, Texas; and at the Spectacle Theater and Nighthawk Cinema in Brooklyn, New York.

Mexican Revolution: Cinepolis Luxury Cinemas Coming to California

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November 7, 2011
  • Mexico City-based Cinepolis, the world’s fourth-largest theater chain, has plans to extend luxury cinemas to Southern California.
  • The luxury chain has seen success in Mexico, Brazil, and Colombia, and has already “expanded to about 150 screens across Latin America,” reports the Los Angeles Times.
  • The company has invested $8 million in its Del Mar facility, “where patrons can kick back in a leather recliner and press a button to order teriyaki beef skewers, sushi rolls or a glass of Thomas Hyland Chardonnay.”
  • The all-digital theater features a lounge area with sofas, a full bar serving specialty drinks, and a cafe with coffee and desserts. Touch screen monitors in the lobby show upcoming movie trailers.
  • Tickets cost as much as $19.50, a hefty premium for this economy, but the concept may become an attractive alternative for consumers looking for a new experience.
  • Three theaters are planned for Carlsbad (under construction), Laguna Niguel and Rancho Santa Margarita, while deals are underway for additional locations in Westlake and Westwood.

Viacom Says MovieTracker Quantifies Social Buzz for Hollywood Movies

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November 3, 2011
  • Viacom’s NextMovie.com has attracted more than one million viewers in its first 12 months, according to comScore. This week the site will add MovieTracker, developed with social intelligence platform Trendrr.
  • The new add-on is designed to track and quantify related social activity by ranking “the top 25 films according to social buzz for movies in production, coming soon or in theaters,” indicates The Hollywood Reporter.
  • “There isn’t really another product quite like this for movie fans,” explains VP and general manager of NextMovie Scott Robson. “The MovieTracker isn’t based on box office performance, which is how most movie rankings are compiled. Instead, it’s driven purely by the social conversation around movies. It’s the first time that what movie fans say — on Twitter, on Facebook and in the blogosphere — really matters in a quantified way.”
  • The feature is expected to be available early next year as an app for iOS and Android, allowing mobile access.
  • “The MovieTracker will launch initially on NextMovie.com, but it will appear soon after across multiple Viacom Media Networks properties, including MTV.com, VH1.com and the Logo sites,” says Robson. “It’s also possible that versions of the MovieTracker at some point will appear on air, on the MTV Radio Network and more.”

From Reddit Comments Thread to Screenplay to Warner Bros. Movie

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October 18, 2011
  • A short story originally posted as a series of comments on social news site Reddit will become the basis for a Warner Bros. feature film.
  • “Rome, Sweet Rome” is an historical sci-fi tale written by James Erwin, a two-time “Jeopardy!” winner.
  • Erwin (as Prufrock451 on Reddit) was responding to another user who asked the community, “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU?”
  • The posts Erwin subsequently composed as a short story became the top-rated comments on Reddit and “inspired fan-art, fiction spin-offs and even a mock-up movie trailer.”
  • Madhouse Entertainment caught wind of the RsR subreddit community and pitched the story to a Warner Bros. exec, who pushed to “move aggressively” to acquire the rights.

Company Culture: Former CTO Outlines 5 Secrets to Pixar Success

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October 17, 2011
  • Oren Jacob, Pixar’s former CTO, talks about the company’s keys to their success: Honesty about the quality of their films, a willingness to address problems quickly, looking at the source of problems, storyboarding out the issues, and hiring people that fit the company culture.
  • The story behind the overhaul of “Toy Story 2” was presented regarding the importance to: “Be honest with yourself. When the work isn’t great, say so. Then get to work making something you can believe in.”
  • Fast Company also points out the company’s hiring philosophy: “When Pixar is evaluating potential hires they look for three traits: humor, the ability to tell a story, and an example of excellence.”
  • And one of the more interesting lessons (applicable to a range of businesses): “Sketching storyboards and acting out scripts are the currency of ideas at Pixar. Try a variety of different media to find what works best for you and your organization.”

Film Fades to Black: How Close is Hollywood to Going All-Digital?

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October 13, 2011
  • Creative COW asks if film is getting ready to fade to black: “While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. That’s right: someone, somewhere in the world is now holding the last film camera ever to roll off the line.”
  • “The demand for film cameras on a global basis has all but disappeared,” says Bill Russell, ARRI VP of cameras. “If you talk to the people in camera rentals, the amount of film camera utilization in the overall schedule is probably between 30 to 40 percent.”
  • While film may not be dead, it is most certainly on the decline. Digital production is on the rise, and for those still interested in shooting on film, used cameras are available.
  • “Almost nobody is buying new film cameras,” says Aaton founder Jean-Pierre Beauviala. “Why buy a new one when there are so many used cameras around the world?”
  • Stereoscopic 3D production may also be “accelerated the demise of film” says Beauviala, since it is “a nightmare to synchronize two film cameras.”
  • Russell predicts that film will eventually disappear, although the exact date is unknown. Phil Radin, executive VP of worldwide marketing at Panavision suggests the timing will be decided by the availability of resources. “Film will be around as long as Kodak and Fuji believe they can make money at it,” he says.

First Scorsese 3D Feature Draws Rave Reviews at Film Festival

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October 12, 2011
  • Early reviews to Martin Scorsese’s “Hugo” — the director’s first foray into 3D production — are so enthusiastic that Steve Pond at TheWrap suggests, “it left one question lingering in the air: Has Scorsese just saved 3D?”
  • Pond was reacting to an early screening of the unfinished film at this week’s New York Film Festival, after which attendees raved about the experience. Katey Rich at CinemaBlend described it as, “probably the most gorgeous live-action 3D film ever made.”
  • Prior to the screening, the noted director explained that his film was not quite completed and would still require additional work with color correction, visual effects, music and sound.
  • That didn’t seem to deter a flood of positive reactions tweeted immediately following the screening. For example: “Hugo is outstanding. 1st film where 3D is a vital organ of the overall narrative. Brilliant and at its heart, profound.” Another: “In Hugo, Scorsese experiments w/ 3D the way Melies pioneered SFX. The simple first 1/3rd is a showcase for the power of visual storytelling.”

Four Theories on the Decline of 3D Cinema: Lessons for Revival?

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September 21, 2011
  • In 2010 Hollywood studios released what Slate refers to as “a run of record-smashing, premium-priced blockbusters: ‘Avatar,’ ‘Alice in Wonderland,’ ‘How to Train Your Dragon,’ ‘Clash of the Titans,’ ‘Shrek Forever After,’ and ‘Toy Story 3’ — a half-dozen 3D movies that earned more than $2 billion in domestic sales.”
  • However, while the new generation of 3D cinema showed initial box office promise, the next wave of 3D movies have grossed significantly less than their 2D versions.
  • Slate takes a compelling look at some of the reasons 3D has recently become less popular with theatergoers and, in the process, provides information that could help revive the format.
  • Theater chains, for example, raised their prices for 3D screenings by 20 percent or more, while the 3D trend was already showing signs of decline. PricewaterhouseCoopers has suggested that 3D could revive if the chains limited their premium to a couple of dollars.
  • Some film studios applied 3D “purely for the profit motive,” as James Cameron has been quoted. Films were converted to 3D instead of being produced in 3D from the start, a technology “cheat” that some believe led to viewer disappointment.
  • Additionally, shrewd consumers may not always feel that the 3D experience is worth the extra price, especially if the 3D is designed to be unobtrusive. Film critic A. O. Scott pointed out this is “one of the pitfalls of that format, which is that if the 3D is unobtrusive enough that you don’t really notice it, you may as well forego the disposable glasses and the surcharge that comes with them.”
  • And the final theory offered by Slate involves “hack” filmmakers who have applied 3D to a string of bad movies, which may have been the same reason 3D died in the 1950s.
  • It’s interesting to note that on the heels of the Slate article, a 3D re-release topped the box office this past weekend. An enhanced version of Disney’s “The Lion King” earned $29.3 million (with 92 percent of the gross from 3D screens). This is the third time the 1994 film has been widely screened in theaters, but the first time a 3D version has been available. Was earning more in weekend ticket sales than the other three newcomers combined the result of nostalgia or the first-time availability of a 3D version?

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