Virtual reality startup Nomadic is integrating real-world physical objects, such as a flashlight, into its VR experiences. Among the other physical objects are leaky pipes that let off real hot air, a file cabinet that has to be opened to retrieve a real gun replica, and a virtual door with a real doorknob. The idea, according to Nomadic chief executive Doug Griffin, is that such real objects can add a feeling of magic to virtual reality. The company demonstrates these capabilities with an Oculus Rift VR headset. Continue reading Bringing Modular Sets and Physical Objects to VR Experiences

Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

The 45+ year-old IMAX is now setting its sights on virtual reality, with the company’s chief executive Richard Gelfond seeing VR as the future of movies. In fact, IMAX is hoping to lead the charge into this new medium for storytelling, investing $50 million into VR content. The plan is to finance more than 25 VR experiences in the next three years; the company is already in discussions with directors and studios. IMAX also inked a deal with Google to build a new and improved VR camera, which it plans to unveil in 2018. Continue reading IMAX Plans to Create Big Screen Immersive VR Experiences

Support for 3D television has experienced a steady decline and now its demise seems inevitable (unless it is later resurrected). Samsung ceased its 3D support last year and Vizio has not offered 3D since 2013. Hisense, Sharp and TCL were among the companies that did not showcase 3D sets during CES earlier this month. “LG and Sony, the last two major TV makers to support the 3D feature in their TVs, will stop doing so in 2017,” reports CNET. “None of their sets, not even high-end models such as their new OLED TVs, will be able to show 3D movies and TV shows.” DirecTV shuttered its 3D channel in 2012 and ESPN did the same in 2013. Despite affordability of 3D TVs and the success of 3D in theaters, the technology failed to gain traction in the home. Continue reading 3D Television Gives Way to Rise of 4K and HDR Technology

The Digital Entertainment Group reports that, for the first time, subscription streaming has surpassed disc sales, further evidence that Hollywood may need to reconsider traditional windows for theatrical distribution. While total home entertainment spending increased 1.36 percent, “the $5.4 billion in disc sales fell well short of the $6.2 billion tabulated from SVOD providers like Netflix,” notes Variety. Subscription streaming jumped nearly 23 percent in 2016 (although figures do not include Amazon Prime), while disc sales dropped almost 10 percent. In another first, “spending on electronic-sell-through, or EST, which totaled just over $2 billion, was edged by VOD by just $67 million.” Continue reading DEG Report: Streaming Exceeds Disc Sales in Industry First

As studios and exhibitors grapple to find a way to alter the movie release window to serve the changing audience for movies, NAGRA unveiled Early @t Home, a new platform aimed at both studios and exhibitors, at CES in Las Vegas. The platform combines NAGRA’s secure cloud solution with purpose-built hardware to enable content creators, studios, and theater chains to use “first release content” to directly connect with the consumer. The platform offers access to real-time analytics and provides a unique engagement opportunity through synchronized extras that could include complementary virtual and augmented reality experiences. The HD and UHD hardware solutions are priced to compete with other media dongles, but do not require specific app development. Continue reading NAGRA to Roll Out Secure Platform for Content Distribution

When “Assassin’s Creed” opens in U.S. theaters on Dec. 21, moviegoers will get a chance to experience the cinematic version of a role-playing game via virtual reality. At select AMC theaters, the moviegoer can put on an Oculus Rift VR headset and become a passive character in an action scene with star Michael Fassbender. To create this challenging VR experience, the movie’s producers teamed with chipmaker Advanced Micro Devices (AMD), which provided graphics expertise in exchange for being associated with the popular franchise. Continue reading Marketers and Movie Producers Try Out New VR Experiences

Razer, which develops hardware and services for the gaming world, announced this week that it is acquiring THX from Creative Labs, with plans to run the iconic audio company (founded by filmmaker George Lucas in 1983) as an independent subsidiary with a focus on overseas expansion and new device areas such as VR headsets. THX is expected to continue operating under current management, led by CEO Ty Ahmad-Taylor. Razer, run by CEO Min-Liang Tan and valued at $1.5 billion, also acquired gaming startup Ouya last year. Financial terms of the THX deal have not been disclosed. Continue reading Razer Purchases THX with Plans for VR and Global Expansion

Netflix is continuing its push into cinema by signing a deal with luxury theater-chain iPic Entertainment. The agreement would allow Netflix original films to screen theatrically the same day they are made available via the streaming service. Ten Netflix movies over the next year will screen in iPic theaters in New York City and Los Angeles, according to Netflix chief content officer Ted Sarandos, who indicates the deal could be extended. The agreement also includes the option for films to screen at the chain’s 13 other locations or independent theaters. Continue reading Netflix, iPic to Simultaneously Offer Movies Online, in Theaters

Fandango has built a business helping moviegoers purchase tickets online and via a smartphone app. Now the ticket retailer owned by NBCUniversal is partnering with Facebook to sell tickets directly from the social network. It began this past weekend when fans were given the opportunity to buy tickets to “The Magnificent Seven,” “Kevin Hart: What Now?” and “Storks” through each film’s Facebook page. The move is part of a larger strategy to attract millennials; the company’s next step to reach a younger audience is a Snapchat interface. Continue reading Fandango Tests Selling Movie Tickets Directly via Facebook

On October 14, director Ang Lee’s “Billy Lynn’s Long Halftime Walk,” about young American war heroes, will have its world premiere at the 54th New York Film Festival. During the festival, the movie will screen in a 300-seat theater specially configured to show it as Lee intended: in 3D, 4K UHD at 120 frames per second. Few (if any) commercial theaters in the U.S. are technically capable of projecting the movie as it was shot and no such film has ever been screened publicly. Sony Pictures Entertainment will release the film nationally on November 11. Continue reading Festival to Screen Ang Lee Film in 3D, 4K at High Frame Rate

RadicalMedia has been working on a project to present “great people” as holograms in venues optimized for augmented reality. Although much of the project is under wraps, more became clear recently when RadicalMedia partnered with Uncorporeal, a volumetric capture startup developing technology to create human holograms that can be used in VR or AR content. Headed by Sebastian Marino, formerly visual effects supervisor on “Avatar,” Uncorporeal’s eight staffers are veterans of Lucasfilm, Weta Digital and Electronic Arts. Continue reading RadicalMedia and Uncorporeal Develop Hologram Experience

Mitch Lowe, a Netflix co-founder and former Redbox president, is now chief executive at New York-based MoviePass, a company that pitches a subscription service for moviegoers. The user gets a debit card, which starts at $30 a month, to attend as many movies as she likes, in movie theaters that cover 90 percent of the country. But movie theater owners are reluctant to fully adopt the non-traditional idea. To gain acceptance, Lowe plans to launch the company’s first major marketing campaign, expand its services and raise more money. Continue reading New MoviePass CEO Hopes to Get Theater Owners on Board

Carnegie Mellon University’s Initiative for Digital Entertainment Analytics released a report that establishes a link between delays in international DVD releases and piracy. Delays hurt aftermarket sales, which often account for the lion’s share of a movie’s revenue, mainly because it opens the door for piracy. Although artificial delays may help movie theaters maximize their revenues, minimizing or eliminating “unneeded delays” is an important consideration, says the report. Continue reading Delays in International DVD Releases Lead to Increased Piracy

Already the top-grossing R-rated movie in history (earning $761 million worldwide), “Deadpool” has broken another record by selling one million units in Digital HD sales during its first week, the fastest of any superhero title. The film “holds the record as Fox’s best performing Digital HD title ever,” notes The Wrap. “In comparison, ‘The Martian’ hit the one million unit mark in three weeks over Christmas, which was a record back then.” Digital HD includes Comcast, Google Play, iTunes, Xbox, and other digital outlets. “Deadpool” will be available on Blu-ray, DVD and on demand starting May 10. Continue reading ‘Deadpool’ Sets New Record: Sells One Million Digital Units