Roblox is working with Google to scale-up advertising, adding the search giant’s immersive ads and allowing users to opt-in to watch full-screen spots of up to 30-seconds to earn in-game perks. The program, known as Rewarded Video, was announced at the IAB PlayFronts where Roblox also touted new partnerships with measurement and brand lift firms including Nielsen, Kantar, IAS, Cint and DoubleVerify “to enable brands to better understand the impact of their investment.” Rewarded Video will be implemented by Google Ad Manager, which offers its own metrics. Gamers will be able to accrue benefits including virtual currency and power-ups. Continue reading Roblox Teams with Google Offering Immersive Ads in Games