The metaverse, a virtual world where people embody avatars and live their lives online, was largely the purview of gamers and sci-fi movie fans until Facebook CEO Mark Zuckerberg made it part of the everyday lexicon, prompting a media assessment of how the metaverse is accessible now. Microsoft on Tuesday unveiled a new Mesh app for augmented reality and virtual reality experiences using various goggles, including its own HoloLens. E-commerce platform Shopify has launched a browser-based game, “Shopify Party,” that lets employees appear as avatars for team events. Other companies are also considering a future in the metaverse. Continue reading Corporate Migration to Metaverse Not Waiting for Zuckerberg

The Biden administration ordered federal agencies to patch roughly 300 cybersecurity vulnerabilities believed to expose government computer systems to potentially damaging intrusions. About 200 of the threats were discovered by cybersecurity experts between 2017 and 2020, while another 90 flaws were found in 2021. All are known to be used by malicious cyber actors, said Cybersecurity and Infrastructure Security Agency director Jen Easterly in a statement accompanying the directive. The agencies have been given two weeks to patch the 2021 threats and six months to fix the older defects. Continue reading Biden Administration Orders Agencies to Repair Cyber Flaws

A juggernaut of the largest tech titans has joined forces to create Trusted Cloud Principles, a united front in the face of diversified international regulations on everything from how data is stored to dealing with increasing demands from law enforcement. Amazon, Google, Microsoft, Atlassian, Cisco, IBM, Salesforce and SAP have united in the initiative, which they say seeks to protect customer rights. Meanwhile, a group of leading tech companies has also teamed up to develop a framework of best practices for implementing cloud services with a focus on protecting data. Continue reading Tech Unites Behind Trusted Cloud Principles, Best Practices

LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Continue reading LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

Facebook’s Red Team is tasked with spotting vulnerabilities on the platform before hackers do. Many tech companies have similar red teams but, at Facebook, Red Team manage Nat Hirsch and his colleague Vlad Ionescu saw an opportunity to do more after COVID-19 hit. Established last spring and headed by Ionescu, Facebook’s Red Team X both works independently with its internal, original Red Team and looks into weaknesses of third-party products that represent a potential threat to its own platform. Continue reading Facebook’s Red Team X Finds Bugs in Third Party Products

The Trump administration is considering strategies for edging out Huawei and China’s 5G dominance. It has already unsuccessfully urged Cisco Systems to purchase Ericsson or Nokia and reportedly discussed providing those two companies tax breaks and export-bank financing or helping to take one of them private. Also proposed is a plan to support “mix and match” network technology to smooth the path for U.S. startups to develop new 5G technology. Japan’s NTT and NEC are also making a play for a bigger role in 5G. Continue reading U.S. Examines Ways to Compete in 5G, Japan Joins the Race

The Trump administration intensified its battle with Huawei Technologies by issuing a new rule that bans Huawei and its global suppliers from using U.S.-made machinery and software to design or produce chips. Companies can apply for an exception to the measure, but the Trump administration stated these requests will likely be denied. Semiconductor Industry Association president and CEO John Neuffer said his group is worried that the rules would “create uncertainty and disruption for the global semiconductor supply chain.” Continue reading New Trade Rule Further Restricts Huawei Access to U.S. Tech

The group video chat app Zoom has been No. 1 in the Apple store for more than a month, growing 740 percent in the last month, according to App Annie. The company, valued at $47 billion, now boasts 300 million daily participants. Success spurs competition, and Zoom is now in the crosshairs of Big Tech and telecommunications companies. After Facebook chief executive Mark Zuckerberg urged a focus on completing its video chat projects, the company launched Messenger Rooms for as many as 50 people. Continue reading Facebook, Google and Others Challenge Zoom’s Dominance

Although many observers would name Microsoft’s Xbox as the tech company’s biggest hardware business, chief executive Satya Nadella instead points to the company’s cloud. In fact, Microsoft is building an entire cloud infrastructure from data centers to servers and network stack. Nadella said that he doesn’t want the company to be defined “by what we achieved.” He pointed to the Internet of Things about to emerge. “We look at if there’s going to be 50 billion endpoints,” he said. “Let’s go … and define a strategy for that.” Continue reading Microsoft Bets on Internet of Things, Ends Xbox TV Feature

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Adaptive Production’s Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The working group examined the numerous inefficiencies and inconsistencies of production staffing. From temporary contracts to the inconsistent methods of bringing members on and off productions, a great deal of efficiency, legitimacy, and security is lost. The group’s technical white paper, Consortium Shared Identity (CSI) over an Enterprise Blockchain, presents solutions and lays the groundwork for a potential proof of concept down the line. Continue reading ETC Publishes White Paper on Consortium Shared Identity

Apple and Microsoft signed on as premier members of the Academy Software Foundation (ASWF), founded in 2018 to promote the use of open source software in the movie industry. By joining ASWF, Apple and Microsoft pushed annual funding for the organization over $1 million. Microsoft also joined ASWF’s governing board and technical advisory council. ASWF is a joint project of the Academy of Motion Picture Arts and Sciences and the Linux Foundation. ASWF executive director David Morin welcomed both companies into the fold. Continue reading Apple, Microsoft Latest to Join Academy Software Foundation

The Entertainment Technology Center @ the University of Southern California (ETC) held its 8th annual Studio Technology Leaders Dinner this week, which coincided with the 26th anniversary of ETC’s founding. Executive director & CEO Ken Williams noted that the event, which was underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, would honor industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and feature a panel to examine some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Continue reading Hollywood Technology Execs Gather at Annual ETC Dinner

The nonprofit Cyber Threat Alliance (CTA) has organized its members, which includes some big tech companies such as Cisco, McAfee, Palo Alto Networks and Symantec, to share knowledge about software bugs and hacking threats, to alert their customers and limit the damage. To do so, the companies have decided to put cybersecurity ahead of the competition. Dubbed “early sharing,” the strategy goes into action as government-linked groups in China, Iran, North Korea and Russia run devastating hacking campaigns. Continue reading Cyber Threat Alliance’s Early Sharing Aims to Stop Hackers

A modern laptop contains 251 technical interoperability standards, said Erik Weaver, global director of M&E market development at Western Digital. He added that only 20 of them come from Microsoft. The proliferation of standards in a digital era — and the need for interoperability between them — was the topic of a NAB 2019 Birds of a Feather discussion including representatives from five different groups involved with creating and redefining relevant standards: ASC, ETC, MESA, MovieLabs and CineCert. Continue reading New Distribution, Preservation Standards for the Digital Age

Axios chief technology correspondent Ina Fried asked why we’re talking about 6G when 5G is just beginning to make an appearance. “Before we get into what comes after 5G, how ready are we to connect billions of devices?” she asked. She got a quick answer from Public Knowledge cybersecurity policy director Megan Stifel. “We’re getting there, but we’re not there yet,” she said. “At least we’re beginning to see companies think about ‘secure to market,’ but there is no core baseline required. This keeps me up at night.” Continue reading CES Panel: Building the Quantum Internet with 6G, Intention