AMC Networks is the latest Hollywood company to adopt digital watermarking to protect its shows — chief among them “The Walking Dead” — from digital piracy, especially before the episodes air on TV. AMC has said it plans to use Civolution’s NexGuard to embed watermarks on a list of its original shows, also including “Better Call Saul” and “Humans.” The watermarking would take place at its New York production/distribution facilities, where the technology will be implemented as software plug-ins for its transcoders. Continue reading AMC Employs Digital Watermarking to Pinpoint and Halt Piracy

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time