ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot
By Lisette Leonard
January 8, 2014
January 8, 2014
TV commerce firm Delivery Agent will team with H&M to boost sales via the retailer’s upcoming Super Bowl commercial. H&M’s 30-second spot will feature the spring collection of David Beckham Bodywear. Delivery Agent’s tech will allow viewers to purchase products in the commercial through a special app. However, only a fraction of viewers will actually be able to use it, since the purchasing app only works with 2012 and 2013 Samsung Smart TVs connected to the Internet. Continue reading ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot