By
Paula ParisiMarch 21, 2023
Netflix is ramping up its game plans, with 40 new titles in the pipeline for release in 2023. In total, the company has 16 games being developed internally, and 70 underway with outside partners. These range from casual challenges to triple A adventures, according to Netflix, which says its goal is a broad portfolio “because we believe everyone can find joy in games if they discover the one that is right for them.” Netflix has brought 55 titles to market since its first releases in late 2021, making them available as part of its monthly streaming subscription fee. Continue reading Netflix Expands Games Push, Announces New Titles for 2023
By
Paula ParisiMarch 16, 2023
The demand for artificial intelligence by enterprise as well as consumers is putting tremendous pressure on cloud service providers to meet the vast data center resources required to train the models and deploy the resulting apps. Microsoft recently opened up about the pivotal role it played in getting OpenAI’s ChatGPT to the release phase via its Azure cloud computing platform, linking “tens of thousands” of Nvidia A100 GPUs to train the model. Microsoft is already upgrading Azure with Nvidia’s new H100 chips and latest InfiniBand networking to accommodate the next generation of AI supercomputers. Continue reading Microsoft Believes Azure Platform Is Unlocking ‘AI Revolution’
By
ETCentricMarch 10, 2023
The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper
By
Paula ParisiMarch 7, 2023
As technology leaders manage pressure to control costs, cloud computing expenditures are getting increased scrutiny. Dedicated teams to manage cloud spending and dedicated tools designed to increase efficiencies are two of the measures being employed. The result is that while cloud spending continues to increase, it is at a slower pace than had been expected. The latest Gartner projection posits worldwide growth of 18.5 percent, to $576.5 billion this year, slightly less than the 18.8 percent uptick previously forecast. This follows a Synergy Research finding of 27 percent Q4 U.S. growth, lagging the 31 percent expected. Continue reading CTOs Prioritize Controlling Cloud in Tough Economic Climate
By
Paula ParisiMarch 6, 2023
OpenAI is now allowing third-party developers integrate ChatGPT into their apps, a solution the company says will be a more cost-effective alternative. The language model can be used for more than chat, says OpenAI, which also has a new speech-to-text model called Whisper. The company is also touting gpt-3.5-turbo, calling it the “best model for many non-chat use cases.” With a major investment from Microsoft, and the eyes of the industry on it, OpenAI seems to be feeling some pressure to add earnings to the success it has as a thought leader. Continue reading OpenAI Targets Affordable AI with ChatGPT and Whisper APIs
By
Paula ParisiFebruary 28, 2023
Meta Platforms has unveiled a new generative artificial intelligence language system called LLaMA, which doesn’t chat, but is designed as a research tool the company hopes will help “democratizing access in this important, fast-changing field.” The LLaMA (Large Language Model Meta AI) ranges in size from 7B to 65B parameters. Touted as a “smaller, more performant model,” LLaMA enables those members of the research community that do not “have access to large amounts of infrastructure to study these models,” Meta explains. Training smaller foundation models requires less computing power and resources for testing and validation. Continue reading Meta Says Its LLaMA AI for Researchers Does More with Less
By
Paula ParisiFebruary 23, 2023
Microsoft has signed agreements giving Nintendo and Nvidia access to Activision Blizzard titles including from the popular “Call of Duty” franchise in a bid to advance its proposed $75 billion purchase of the game firm. The acquisition is opposed by some regulators in the U.S. and Europe on antitrust grounds. Microsoft’s offer to provide valuable IP to platforms that compete with its Xbox aims to quell such concerns. While Nvidia and Nintendo appear to have capitulated as a result of the new contingency, guaranteed for at least 10 years, Sony Interactive Entertainment remains a holdout. Continue reading Microsoft Elevates Activision Deal with ‘Call of Duty’ Promise
By
Paula ParisiFebruary 17, 2023
A new generation of cybersecurity solutions is gaining attention for merging corporate networks with security tools like malware protection into one system that can be centrally managed. Akamai, Cisco, Cloudflare, Zscaler, Palo Alto Networks and others have begun offering consolidated cybersecurity platforms that span IT, operations and security, leveraging resources and theoretically reducing costs through shared expenses. Having all eyes on traffic and workloads via a single framework may also make it possible for chief information officers and IT personnel to be more effective and focused. Continue reading Cloud Platforms Combine Security, Operations for Efficiency
By
Paula ParisiFebruary 17, 2023
IT pros are grappling with the ways ChatGPT can be worked into the enterprise stack. The generative artificial intelligence from OpenAI has demonstrated the ability to compile reports, craft marketing pitches and write software code, which makes it seem convenient for business use. Yet concerns remain, including potential security risks and sometimes erratic or inappropriate data feedback. In the past week, one third-party tester had ChatGPT pledge love for its interlocutor, while another received a detailed lecture on why cow eggs are bigger than chicken eggs. Continue reading Business World Asks if Generative AI is Ready for Enterprise
By
Paula ParisiFebruary 14, 2023
The Entertainment Technology Center@USC has begun releasing its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds.” “Everything on this production was done in the cloud, minus the shoot on set,” explains ETC@USC head of virtual & adaptive production Erik Weaver, executive producer of the 20-minute “Fathead” film. “We did some very innovative work, ingesting ARRI Alexa RAW to Amazon S3 buckets on the AWS cloud in real time, which had never been done before and I don’t think has been done since.” Continue reading ETC Releases First Section of Virtual Production White Paper
By
Paula ParisiFebruary 7, 2023
Google has taken a 10 percent stake in artificial intelligence startup Anthropic for about $300 million. The move follows reports that the Alphabet-owned company has prioritized an acceleration of AI efforts, so as not to get left behind by OpenAI and its increasingly popular ChatGPT app. The cash infusion gives Google a roughly 10 percent stake in the San Francisco-based Anthropic, which Financial Times described as among “a new generation of companies trying to claim a place in the booming field of ‘generative AI,’” a sector that has triggered a veritable “AI arm’s race,” according to FT. Continue reading Google’s Investment in Anthropic Heats Up the AI Arms Race
By
Paula ParisiFebruary 6, 2023
Alphabet is touting artificial intelligence advances as it faces disappointing Q4 earnings, with CEO Sundar Pichai, who is also CEO of Google, telling analysts the company will soon share its own generative AI system with the public, competing head-on with OpenAI’s ChatGPT and DALL-E. “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them,” Pichai said. Google’s parent company reported a 3.6 percent decline in core ad revenue, at $59 billion in Q4, while overall revenue was up 1 percent to $76 billion. Continue reading Alphabet Reveals Major AI Push, Plans to Take On ChatGPT
By
Paula ParisiJanuary 25, 2023
Microsoft is expanding its relationship with OpenAI, entering what it calls “the third phase of our long-term partnership” with a multiyear, multibillion dollar investment to accelerate AI breakthroughs to ensure these benefits are broadly shared with the world.” Although the companies did not disclose financial terms, Microsoft’s investment was previously reported as $10 billion. The New York Times reports OpenAI is also in talks to complete a tender offer for as much as $300 million (contingent on the number of employees selling stock), “which would value the company at around $29 billion.” Continue reading Microsoft Invests $10 Billion in OpenAI, Valued at About $29B
By
ETCentricJanuary 20, 2023
The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award
By
Paula ParisiJanuary 17, 2023
The upcoming Razer Edge, a gaming handheld built for streaming, may change how players interact with cloud games. With a 6.8-inch AMOLED display at 2,400 x 1,080 FHD+ resolution with a 144Hz refresh rate, the Razer Edge and Razer Edge 5G from Verizon start at $360 and are designed for ever-connected mobile play. Razer says its latest handhelds are the first developed exclusively for the latest Snapdragon G3x Gen 1 Gaming Platform. They include active cooling “for long gaming sessions playing top AAA titles and native games on the go without having to compromise performance.” Continue reading CES: Razer Edge Cloud Gaming Handheld Arrives January 26