OpenAI’s GPT-3, the much-noted AI text generator, is now being used in 300+ apps by “tens of thousands” of developers and generating 4.5 billion words per day. Meanwhile, a collective of researchers, EleutherAI is building transformer-based language models with plans to offer an open source, GPT-3-sized model to the public for free. The non-profit OpenAI has an exclusivity deal with Microsoft that gives the tech giant unique access to GPT-3’s underlying code. But OpenAI has made access to its general API available to all comers, who then build services on top of it. Continue reading OpenAI and EleutherAI Foster Open-Source Text Generators

The Entertainment Technology Center@USC produced a live-action short, “Ripple Effect” to test new technologies and workflows, including the cloud, virtual production, and remote editing and visual effects. The project also introduced and evaluated a variety of tools and procedures that meet or exceed industry standards for a safe set during the COVID-19 pandemic. Executive producer Erik Weaver, the team at ETC, and tech partners have published a white paper that outlines recommendations for virtual production and critical lessons learned during the making of “Ripple Effect.” Continue reading ETC White Paper Details Best Practices for Virtual Production

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

In a conversation on cloud-enabled virtual production during the HPA Tech Retreat, Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical asked how those interested in virtual production can retool existing skills. ETC@USC senior consultant Erik Weaver stated that participating in Epic Games’ Unreal Fellowship program was “an eye-opening experience.” “Understanding what a blueprint is and how to put things in a timeline gave me a fundamental understanding,” he said. “I highly recommend watching all the videos you can on Unreal and start walking through the tutorials.” Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 2

Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical moderated a discussion during the HPA Tech Retreat on what’s been learned about cloud-enabled virtual production during the COVID-19 pandemic. He also noted that Epic Games’ Unreal Engine has published a field guide to virtual production that focuses on the work being done in pre-production and post. Joining the conversation was ETC@USC senior consultant Erik Weaver, Solstice Studios chief technology officer Edward Churchward and Mo-Sys Engineering technical director James Uren. Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 1

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

As part of a $2 trillion recovery package, the European Union is investing $150+ billion in “Digital Compass” to boost advanced technologies and narrow the gap with the U.S. and Asia. One goal is to produce at least 20 percent of the world’s semiconductors by 2030. In 2020, said the European Commission, the EU produced 10 percent. In 2019, the EU debuted a public-private cloud-computing project, Gaia-X to increase self-reliance and, in 2017, the European Battery Alliance to develop electricity-storage technologies. Continue reading European Union Earmarks $150 Billion for New Tech Initiatives

Feature film “Songbird,” directed by Adam Mason, is a thriller based on the COVID-19 pandemic. Shot last summer in Los Angeles, the production used new camera-to-cloud technology that enabled remote participation — including live feedback — by any crew member that couldn’t be on set. Cloud-based video review company Frame.io had been working on the concept, streaming footage from connected cameras over 4G or LTE to remote crew. The company’s C2C solution launches this month. “Songbird” co-producer Max Votolato dubbed it “like having a video village in your pocket.” Continue reading New Camera-to-Cloud Technology Available for Productions

Microsoft Mesh is a new mixed-reality platform powered by Azure that enables people in different locations to meet and collaborate as digital representations of themselves in holographic experiences across a variety of devices. To demonstrate the shared experience, Microsoft technical fellow Alex Kipman appeared at the company’s Ignite digital conference this week via holoportation, and was joined by Cirque du Soleil co-founder Guy Laliberté, filmmaker James Cameron and Niantic CEO John Hanke to discuss related initiatives. Microsoft announced two apps built on the platform — a preview version for HoloLens 2 and a new Mesh-enabled version of AltspaceVR. Continue reading Microsoft Mesh Aims to Bring VR/AR Devices, Users Together

The SolarWinds hack invaded at least nine U.S. government agencies and 100+ corporations. Now, Microsoft is at odds with Dell Technologies and IBM on the best way to secure data. Microsoft president Brad Smith stated that “cloud migration is critical to improving security maturity,” but the other two companies opine that a hybrid cloud and on-premise data storage is preferable. Smith stated that all the breached accounts Microsoft identified involved on-premise systems and that a hybrid system is more vulnerable to attacks. Continue reading After SolarWinds Hack, Big Tech Debates Cloud Data Security

Microsoft debuted Viva, a package of tools to enable better employee management including a range of human resources-related software for payroll, tracking employee performance and resources for staff on benefits, career development and other life and work aspects. Chief executive Satya Nadella called the toolset “essential,” adding that “the very best tools and systems” for remote working are crucial in difficult times. During the coronavirus pandemic, Microsoft has seen an earnings boom in cloud-computing, laptops and video games.

Continue reading Microsoft Introduces Its Viva Suite of Remote Working Tools

Amazon chief executive Jeff Bezos is stepping down from the role he has held since he started the Big Tech company 26 years ago and will assume the role of executive chairman. Amazon Web Services head Andy Jassy will replace Bezos as Amazon’s new chief executive. Bezos hands over the reins during a time in which COVID-19 has helped the company achieve record-breaking sales, while it also faces regulatory and legal investigations. Personally, he vies with Tesla chief executive Elon Musk as the world’s wealthiest person. Continue reading Amazon’s Jeff Bezos Steps Down After 26 Years at the Helm

Amazon’s robust holiday shopping quarter garnered $125.5 billion in sales and net income of $7.2 billion, the first time the company reached $100+ billion in quarterly revenue, and only days after Apple achieved the same milestone. Amazon amped up sales when it moved its two-day Prime Day shopping event from summer to October. The company’s overall 2020 sales hit $386.1 billion, a 38-percent year-over-year jump. According to analysts, e-commerce grew about 50 percent during the last year due to the coronavirus pandemic. Continue reading Amazon Exceeds $100 Billion in Quarterly Sales for First Time

During Sundance Film Festival 2021 (January 28 – February 3), Disney Media & Entertainment Distribution and Disney Television Animation is showcasing an interactive short — “Baymax Dreams of Fred’s Glitch” — that plays via Nvidia’s GeForce NOW streaming service. The game-like short features the cast from “Big Hero 6” and challenges the viewer to fix Fred’s destructive “glitch” and Baymax’s programming. “Baymax Dreams” is part of the New Frontier Alliance Showcase at Sundance. GeForce NOW, officially unveiled in 2015, recently launched for the Chrome web browser and M1 Macs in beta. Continue reading Disney Premieres Interactive Short at Sundance Film Festival

On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short. The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel. Continue reading ETC Publishes Videos of ‘Ripple Effect’ Digital Town Square