Companies such as Intel and Nvidia have long dominated the design and manufacture of semiconductor chips, but they are now facing competition from their own customers. Amazon, Google and Microsoft, all of which have seen strong growth in cloud computing, are looking to create their own chips to ensure better performance and lower costs. Amazon, for example, debuted a chip intended to speed up AI algorithms. Traditional chip manufacturers are creating specialized processors to retain their long-time customers. Continue reading Chipmakers Intel, Nvidia Now Compete with Their Customers

New Zealand-based Weta Digital, a visual effects company that has worked on such high-profile films as “Avatar” and “Avengers: Endgame,” is making a play to create its own original content. Co-founded by “Lord of the Rings” director Peter Jackson, Weta Digital recently added firepower to its board of directors, including former Disney chief operating officer Tom Staggs, and is also searching to make strategic purchases in the special effects and animation business since animation can be produced remotely during the coronavirus pandemic. Continue reading VFX House Weta Digital Aims to Become a Content Producer

As part of ETC@USC’s Executive Coffee with… series, M&E leaders connected via Zoom with eight engineering students, three cinema students and one business student on October 29. The topic of discussion was “Production in the Cloud for Media and Entertainment; content and experience creation, distribution, interaction, and analytics.” Students were particularly interested in new advances related to areas such as production workflow, asset management, gaming, remote collaboration for live music, and the impact of analytics on content creation. Continue reading ETC Executive Coffee: Students, Execs Talk Cloud Resources

As the COVID-19 pandemic continues to dramatically change the work landscape, Amazon plans to retrain 29 million people globally in cloud-computing skills by 2025. In addition to building on existing programs, Amazon will invest in new ones by teaming with schools, nonprofits and other organizations. Last year, Amazon earmarked $700 million to retrain 100,000 of its own workers. Some of those trained in the new programs may find employment at Amazon or in other companies that use Amazon Web Services. Continue reading Amazon Commits to Train Millions Worldwide in Cloud Skills

The Internet’s Border Gateway Protocol (BGP), its universal routing system, has always had design weaknesses. Now, a global initiative known as Mutually Agreed Norms for Routing Security (MANRS) — supported by the Internet Society and a consortium of Internet infrastructure companies — has established a task force to assist content delivery networks (CDNs) and other cloud services in hardening security. Although MANRS already focused on improving security for network operators and their physical hardware, this task force focuses on bringing the process to the cloud. Continue reading Internet Task Force Pushes CDN Routing Security Measures

Salesforce.com inked a $27.7 billion cash-and-stock deal to buy Slack Technologies. The purchase, double any other Salesforce acquisition, positions the company to compete with Microsoft and Alphabet. Salesforce chief executive Marc Benioff pioneered software subscriptions running on remote servers, which evolved into tech tools for businesses. Slack Technologies chief executive Stewart Butterfield pioneered online collaboration tools as an alternative to email but, when COVID-19 hit, Slack was slow to pick up video tools. Continue reading Salesforce to Purchase Slack Technologies for $27.7 Billion

To help businesses hold paid digital events during the COVID-19 pandemic, Apple stated that companies offering virtual events or digital classes via iPhone apps won’t have to pay the 30 percent commission fee ordinarily applied to App Store in-app purchases. This concession will extend through the end of June 2021. Apple will also reduce its commission for smaller developers. Meanwhile, Epic Games, which with other developers has been fighting Apple over its in-app commission fee, now has an ally in Nvidia. The GPU and gaming company is testing its GeForce NOW gaming platform on Apple’s iOS mobile operating system. Continue reading Apple Makes Additional Changes to App Store Commissions

Last month Nvidia launched Maxine, a software development kit containing technology the company claims will cut the bandwidth requirements of video-conferencing software by a factor of ten. A neural network creates a compressed version of a person’s face which, when sent across the network, is decompressed by a second neural network. The software can also make helpful corrections to the image, such as rotating a face to look straight forward or replacing it with a digital avatar. Nvidia is now waiting for software developers to productize the technology. Continue reading Nvidia Cuts Video-Conferencing Bandwidth by Factor of Ten

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

Comcast and Walmart are discussing a partnership whereby the former would develop smart TV software, and the latter would promote the TVs, possibly under its own brand Onn, and get a share of recurring revenues. The TVs would be manufactured by a third party. Comcast, whose software would aim to help consumers navigate streaming apps, would be able to market its TVs nationwide. The Comcast sets would put it in competition with Apple TV, Amazon Fire TV and Roku, the dominant players in streaming platforms. Continue reading Comcast, Walmart Discuss a Potential Smart TV Partnership

In an otherwise glum economic picture, Big Tech companies have boomed. The general economy is improving, while Alphabet, Amazon, Apple and Facebook are reporting profits that suggest they may be capable of generating the kind of wealth that a single industry hasn’t seen in generations. In fact, those four companies had a quarterly net profit of $38 billion, despite regulator scrutiny and other obstacles. Amazon saw an almost 200 percent rise in profits, and Facebook had a stupendous quarter, despite the advertiser boycott. Continue reading Big Tech Companies Report Strong Third Quarter Revenues

Microsoft’s sales rose 12 percent to $37.2 billion, with a net profit of $13.9 billion for Q1 of its fiscal year, exceeding Wall Street expectations. Its cloud unit Azure’s revenue jumped 48 percent from the same quarter last year, driving the quarter’s results, said chief financial officer Amy Hood. Much of the dramatic leap in Azure’s use can be attributed to online demands created by the COVID-19 pandemic. Likewise, the company’s gaming content business showed a 30 percent increase in sales from last year. Continue reading Microsoft Q1 Revenues Rise in Part Due to Azure Cloud Unit

In the European Union, 25 countries pledged to provide up to €10 billion over the next seven years to build a cloud computing service to compete with Alibaba, Amazon and Google. Dubbed the European Alliance on Industrial Data and Cloud, the partnership will draw funding from existing EU programs and debut by the end of 2020. EU internal market commissioner Thierry Breton stated the declaration is a “foundation stone for the establishment of European cloud technology.” Cyprus and Denmark are the only two EU holdouts. Continue reading European Union Alliance Aims to Compete in Cloud Services

IBM and others are advocating the adoption of Confidential Computing, a standard that they state will provide deeper levels of security and privacy in the cloud. With encryption that can only be unlocked by keys held by the client, Confidential Computing guarantees that the company hosting data and applications can’t access the underlying data, regardless of whether it is stored in a database or passing through an application. That prevents hackers from accessing encrypted data when it moves to the application layer. Continue reading IBM Advocates for Confidential Computing Security Standard