Microsoft confirmed that it is purchasing GitHub in an all-stock deal valued at $7.5 billion. Acquiring GitHub — a service used by startups and major names such as Microsoft and Google to store code and collaborate, and an essential tool for 28 million developers — is a logical move for the Washington-based tech giant. With CEO Satya Nadella at the helm, Microsoft has been increasing its efforts to serve software developers through cloud services. With GitHub in its arsenal, “Microsoft would be rolling up a crucial part of the ecosystem,” notes Recode. Continue reading Microsoft Is Acquiring GitHub in Stock Deal Worth $7.5 Billion

At its Build developer conference this week, Microsoft is showing products that highlight its changed direction under the aegis of chief executive Satya Nadella. Among them is a DJI drone loaded with Microsoft software to identify oil pipeline faults without an Internet connection. Although Microsoft is helping customers enhance their existing gear, the company promised “big things ahead” to those entirely in the Microsoft ecosystem. Uninvolved in recent data scandals, some deem Microsoft to be the tech industry’s moral conscience. Continue reading Microsoft Builds on Existing Tech, Voices Moral Conscience

Microsoft revealed interesting news during this week’s Build developer conference in Seattle, Washington. Among the key announcements: a pair of mixed reality enterprise apps for the HoloLens; a partnership with DJI to bring Microsoft’s AI and machine learning tech to commercial drones; a preview launch of deep learning acceleration platform Project Brainwave; prototype hardware designed for the meeting room of the future; and Project Kinect for Azure, which provides developers with the opportunity to experiment with a package of sensors and Microsoft’s next-generation depth camera. Continue reading Microsoft Reaches Out to Developers at its Build Conference

Microsoft Windows got a boost due to the increase in cyberattacks, with a 21 percent jump in sales of Windows 10 licenses last quarter, mainly to corporate clients; a 21 percent lift in bulk sales of Windows licenses and cloud services; and an expected growth of 13 percent in the current quarter. Although Windows is the most widely used operating system worldwide, PC shipments have seen no growth, says International Data Corp. Instead, the Windows 10 sales indicate a widespread move to update older software versions. Continue reading Microsoft Sees Significant Corporate Upgrades to Windows 10

For those interested in the latest in digital storage for media and entertainment, the 2018 Creative Storage Conference is scheduled for June 7th at the DoubleTree Hotel in Culver City, California. Coughlin Associates is conducting a survey of digital storage requirements and practices for M&E professionals with results to be presented at the event. M&E professionals who complete the online survey and indicate their contact information at the end of the survey will receive a free full pass to the Creative Storage Conference. Coughlin Associates is also offering a $100 discount off full conference registration. Continue reading Creative Storage Conference Comes to Culver City Next Month

NBCUniversal and Google have teamed up to create and distribute 10+ multi-episode original 360-degree video and VR180 video productions, for “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire among others. The two companies began their collaboration in January, producing a few 360-degree videos for “Saturday Night Live,” and, on Monday, they released two new videos related to “Vanderpump Rules,” which were produced with Google’s 360-degree video capture/production platform Jump. Continue reading NBCUniversal, Google Ink Deal to Produce Multi-Episode VR

Microsoft’s booming Azure business is now Amazon’s chief rival in the cloud. Since the company began reporting its metrics in October 2015, its growth has never dipped below 90 percent. In Microsoft’s latest fiscal Q3, it grew 93 percent, and in the preceding quarter it grew 98 percent. The company’s commercial version of its Office 365 productivity service also grew 42 percent this latest quarter. Amazon began renting cloud-based computing and storage 10 years ago. Meanwhile, Intel also reported quarterly profit increases, including a 45 percent jump in sales of data-center gear to cloud providers. Continue reading Microsoft and Intel Profits Buoyed by Growth in Cloud Services

Google just introduced upgrades to its Gmail service, which includes a new look to the web app and a variety of new features. G Suite, its business-centric paid productivity service that includes Gmail, is the main focus of the upgrades, but many features will also be included in the free Gmail service. Gmail product manager Jacob Bank said the overhaul is intended to make “Gmail the most secure, the smartest, and the easiest to use email client” with “a ground-up rewrite” of the flagship Gmail product. Continue reading Google Upgrades Gmail With New Look and Security Features

Amazon announced that it plans to raise the price of its annual Prime membership from $99 to $119 in the U.S. The move marks the first increase since 2014 when the shipping and entertainment membership program cost $79 per year. New subscribers will pay $119 a year starting May 11, while the new fee will apply to current members beginning with renewals on June 16. Amazon CEO Jeff Bezos recently revealed that Prime has more than 100 million global members. The company surprised investors this week with news that it had more than doubled its quarterly profits to $1.6 billion. Continue reading Amazon Will Raise the Price of Prime Membership Next Month

NAGRA, the digital TV division of the digital content and protection Kudelski Group, just debuted a partnership with ETC@USC to conduct a data science study — dubbed Fandom Genomics — for its newly launched myCinema platform. Debuted at CinemaCon 2018, myCinema is a broadband-based in-theater platform that providers a large catalog of alternative content titles to theater chains of all sizes and in any location, and is intended to help exhibitors reclaim the theater’s position as the social center of the community. Continue reading ETC and NAGRA Partner on Fandom Genomics for myCinema

The Internet of Things is more vulnerable than previously proven. Up until now the most common attack via IoT device has been to enlist thousands of them into botnets. Another method of attack is to find entry via a weak IoT device to conduct a ransomware attack. Now, IoT security firm Senrio has demonstrated that attackers can jump from one IoT device to another, without moving through PCs and servers, making their path even harder to discover. In other words, one vulnerable IoT device can create network disruption. Continue reading Unregulated IoT Devices Now Entry Point for Elaborate Hacks

As more enterprises move their data to the cloud, cybersecurity firm McAfee reports that 26 percent of companies have already experienced cloud data theft. McAfee released its report — based on polling 1,400 IT professionals during Q4 2017 — ahead of this week’s RSA security conference. “The survey showed that 97 percent of companies use cloud services, either as a public or private cloud or a combination of both, up from 93 percent a year ago,” reports VentureBeat. “Eighty-three percent store sensitive data in the cloud, but only 69 percent trust the public cloud to keep their data secure.” Continue reading McAfee: One in Four Companies Impacted by Cloud Data Theft

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

At a conference track on machine learning during the NAB Show in Las Vegas, Amazon Web Services M&E worldwide technical leader Usman Shakeel described his company’s toolsets. Shakeel addressed up front the question of whether machine learning can replace human creativity. “Can content ever create itself?” he asked. He emphasized that, in today’s world, machine-learning (ML) tools are being used to create efficient workflows, and curate and extract massive amounts of metadata. Continue reading NAB 2018: AWS Machine-Learning Tools for Content Creation