Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

At a conference track on machine learning during the NAB Show in Las Vegas, Amazon Web Services M&E worldwide technical leader Usman Shakeel described his company’s toolsets. Shakeel addressed up front the question of whether machine learning can replace human creativity. “Can content ever create itself?” he asked. He emphasized that, in today’s world, machine-learning (ML) tools are being used to create efficient workflows, and curate and extract massive amounts of metadata. Continue reading NAB 2018: AWS Machine-Learning Tools for Content Creation

Microsoft is reportedly downgrading the scope of its Windows franchise to “reorganize its business around its growing Azure cloud-computing operations and its stalwart Office productivity business,” reports The Wall Street Journal. “The move is designed to focus Microsoft on its biggest areas of growth. In its latest quarter Azure revenue jumped 98 percent while Office 365 grew 41 percent … In the same period, the More Personal Computing unit, which includes Windows, gained 2 percent to $12.17 billion.” Continue reading Microsoft Shifting Its Focus From Windows to Cloud Computing

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

According to members of Google’s Brain and Machine Perception teams, researchers at the tech giant have developed “ways to make machine-generated speech sound more natural to humans,” even providing examples of the more expressive speech in a company blog post, reports VentureBeat. Google also announced the release of its Cloud Text-to-Speech services, which could “be used to bring more natural speech to devices, apps or digital services that utilize voice control or voice computing,” the article explains.

Continue reading Google’s Machine-Generated Speech Will Sound More Human

Microsoft’s Brainwave system, which is “specialized hardware for AI computation,” was able to “get more than 10 times faster performance for a machine learning model that powers functionality of its Bing search engine,” reports VentureBeat. Brainwave is designed to run trained neural networks as quickly as possible with minimal latency and with the goal of providing “roughly real-time artificial intelligence predictions for applications like new Bing features.” This news was shared with a handful of Bing updates announced Monday.

Continue reading Microsoft Claims Brainwave Pushes Bing’s AI 10 Times Faster

Congress quietly passed controversial legislation last week that was folded into the massive $1.3 trillion spending deal signed by President Trump. The CLOUD Act (Clarifying Lawful Overseas Use of Data Act) enables U.S. investigators to access information stored on overseas cloud servers. New legislation could bring an end to the ongoing battle between law enforcement and major tech players. However, a number of civil liberty and privacy rights groups believe the law could also make it easier for other governments to spy on dissidents and collect data on U.S. citizens. Continue reading New Legislation Increases Government Access to Online Data

Google is one of the largest information holders in the world, and while it’s security is strong, there is still room for improvement. To that end, Google is working on its own “blockchain-related technology,” according to Bloomberg. Sources close to the project say that Google is working to develop its own “distributed digital ledger that third parties can use to post and verify transactions.” Essentially, it would project consumer information stored on its cloud services. No release date has yet to be announced.

Continue reading Google Is Developing Its Own Blockchain-Related Technology

Multiplayer game servers are notoriously difficult to build and maintain, but as the popularity of multiplayer games increases, Google Cloud aims to tackle the issue with the advent of Agones (Greek for “contest” or “gathering”), its new open source project developed through a partnership with French gaming company Ubisoft. Dedicated servers are important for multiplayer games to reduce delays, stop cheating in its tracks, and provide a better overall experience for those connecting to play. Google is currently seeking more partners for Agones.

Continue reading Google, Ubisoft Partner on Open-Source Game Server Project

A virtual computer, loaded with personal data and preferences, and able to be used across devices with any screen size, with super-fast Internet, is still a dream of the future. French startup Blade has created Shadow, which offers a tantalizing taste of that virtual PC future, although reviewers suggest it still needs some fine-tuning. One reviewer tried out a Shadow PC with the performance of a $2,000 gaming PC, and was able to stream games in 4K, at high frame rates, with the promise of continuous (invisible) chip upgrades — all for $50 a month (or $35/month for a year’s subscription). Continue reading Blade Shadow: Reviewers Point to the Potential of Virtual PC

For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post. Continue reading HPA 2018: Update on Tools, Production and Post in the Cloud

In five years, Walmart invested millions of dollars in six giant server farms that now account for 80 percent of its cloud capacity. The move has enabled the company to keep up with its burgeoning growth for the last three quarters. Most retail businesses rent cloud computing, but Walmart’s determination to best Amazon led to its decision to build its own cloud network. With this internal network, the company can leverage all its customer data, be competitive with its prices and control inventory and other key functions. Continue reading Walmart Builds Its Own Cloud Computing Farm to Rival Amazon

Starting next month, new subscribers to YouTube TV will face a $5 monthly increase. The new price will run $40 per month; however, existing subscribers will continue to pay $35. The good news for consumers is that the service announced a major content expansion with new offerings from Turner, NBA TV and MLB Network. The base package now includes Turner networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies. MLB Network and NBA TV will soon join the lineup. Continue reading YouTube TV Adds Turner and Sports Content, Raises Pricing

Google, which created tensor processing units (TPUs) for its artificial intelligence systems some years ago, will now make those computer chips available to other companies via its cloud computing service. Google is currently focusing on computer vision technology, which allows computers to recognize objects; Lyft used these chips for its driverless car project. Amazon is also building its own AI chips for use with the Alexa-powered Echo devices to shave seconds off its response time and potentially increase sales. Continue reading Google Offers Its AI Chips to All Comers via Cloud Computing