Speaking at ETC’s Media Management in the Cloud conference at NAB, Lincoln Wallen, CTO of DreamWorks Animation, described how “Cloud 2.0” gives digital graphics and animation artists extraordinary new creative freedom and power. Wallen described how this vision has already been realized in DreamWorks’ CGI movie development using in-house animation software Apollo (publicly unveiled in May 2014). The Cloud 2.0 wave Wallen champions focuses on using the cloud as an agile supercomputing resource with on-demand “Compute as a Service” scalability. Continue reading DreamWorks CTO: “Cloud 2.0” Will Transform, Empower Artists

Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Cloud communications company Twilio provides developers with the tools they need to integrate texting, voice calls, photo messaging, and now videos into their applications. Video capabilities would make it easier to video chat with customer service representatives on service apps, for example, or interact with other players on gaming apps. Twilio’s video service is a more affordable and easier option for developers to incorporate communication functions into a variety of different software. Continue reading Twilio Helps Developers Integrate Video into Software and Apps

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

Anyone who has worked in the visual effects industry is familiar with the enormous volume of data involved in every production and the process of bringing shots on and offline to balance workloads. Jeff Kember, a cloud solutions architect at Google and a former computer graphics supervisor, introduced a new solution, Google’s Cloud Storage Nearline — a low-cost, fast-response storage service that enables quick data backup, retrieval and access — in his vNAB Cloud Conference presentation on Visual Effects Workflows in the Cloud. Continue reading Google Cloud Storage Nearline Presented at vNAB Conference

Amazon’s latest cloud storage plan, Unlimited Everything, offers customers unlimited cloud storage for only $60 per year. At that price point, Amazon’s new plan is virtually unmatched by any other storage plan available on the market today. Amazon has also launched Unlimited Photos, a plan available for $12 per year that offers customers unlimited photo storage and 5GB of space for other files. Previously, 5GB of free storage was only made available to Amazon Prime members. Continue reading Amazon Launches Unlimited Cloud Storage for $60 Annual Fee

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Videos from the second session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The 4 new videos focus on media transport and security with presentations by Equinix on Just in Time On Demand Production Infrastructure; Dolby on Global Media Exchange and the Work of the ETC; Sohonet on Rapid, Secure Workflows; and Independent Security Evaluators on Hackers, Attack Anatomy & Security Trends. Continue reading vNab: Conference Videos Focus on Transport and Security

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

Mattel plans to release Hello Barbie, a Wi-Fi connected doll with voice recognition software that allows users to engage in basic conversations with the doll. The tech enabled Barbie, which will be available later this fall for $74.99, is connected to the cloud so that once it records a user’s dialogue, it transmits the information to a server, which then aggregates appropriate responses for the doll. Hello Barbie’s voice recognition software comes from San Francisco startup ToyTalk. Continue reading Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

Amazon recently confirmed that it has acquired 2lemetry, a startup with a focus on creating real value of data being processed and shared via Internet-connected devices. Under Amazon, Denver-based 2lemetry will continue to service its existing clientele, which includes companies such as Honeywell and First Mile. All other deal details remain undisclosed. Amazon’s acquisition of 2lemetry reflects the company’s early efforts to develop an Internet of Things business strategy. Continue reading IoT: Amazon Acquires Connected Enterprise Startup 2lemetry

Facebook unveiled a new server yesterday — code-named Yosemite — that is based on its collaboration with Intel. While the server is designed to run the social network’s software, Facebook envisions the system also being used by other companies. The announcement was made during an Open Compute Project gathering, which also included news from Hewlett-Packard regarding its new stripped-down servers for cloud-based operations. HP execs said the company’s new Cloudline machines would be less expensive than its popular Proliant line. Continue reading Facebook, HP Introduce New Server Technology at OCP Event

Google is now offering users more cloud storage to upload their personal music files through Google Play Music at no cost. Earlier this week, Google upped the cloud capacity of music storage to 50,000 songs, far exceeding the 20,000 song limitation previously in effect. The company’s upgraded cloud capacity for music storage dramatically surpasses that of its competitors, including Apple, Amazon and Xbox Music. Additionally, other cloud offerings for music storage generally come at a premium cost. Continue reading Google More Than Doubles Cloud Storage Capacity for Music

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

Toy-making company Elemental Path unveiled the first connected smart toy to be powered by IBM’s Watson cognitive supercomputing system. A talking dinosaur is the first in the line of smart toys known as CogniToys. The dinosaur has speech recognition capabilities and it can have conversations with children, answering a wide range of their questions. Elemental Path’s Kickstarter campaign has already more than doubled its goal of raising $50,000 to start producing the smart toys. Continue reading Talking Smart Toys to Run on Watson Supercomputing System