Retail and cloud giant Amazon has joined Google and Facebook in investing in development its own server chips. The company recently brought together a team of CPU architects and hardware development engineers, four of whom come from Calxeda, the defunct ARM-based server startup in Austin, Texas. Despite the high initial costs of custom server chips, these specialized products would allow Amazon to optimize costs and improve performance. Continue reading Amazon Hires Engineering Team to Design Its Own Server Chips

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

On Tuesday, the Supreme Court heard arguments in the Aereo case that could cause legal implications for cloud computing businesses such as Dropbox and Google, especially if remote storage and data transmission are classified as “public performance.” Broadcasters accuse the Internet startup Aereo of violating copyright laws by using antennas to stream over-the-air broadcasts to paid subscribers. Justices will determine if Aereo’s service is “public performance” that requires permission. Continue reading Aereo Supreme Court Case Could Upend Cloud Computing

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

Major film studios — including 20th Century Fox, Disney, Paramount, Universal, Columbia Pictures and Warner Bros. — have filed a civil lawsuit against the now defunct entertainment website Megaupload and its founder, Kim Dotcom. The studios claim that visitors to the Hong Kong-based site illegally downloaded thousands of copyrighted works. Damages could reach a maximum of $150,000 for each infringement. In addition, four music labels filed a similar lawsuit yesterday. Continue reading Studios and Music Labels File Lawsuits Against Megaupload

As part of the “Media Management in the Cloud” conference running at the NAB Show in Las Vegas this week, Brian McKay, executive vice president of production operations at Warner Bros., discussed the challenges and opportunities of moving the studio’s archive into the cloud. In one of the final sessions of the conference, which concluded late Wednesday, McKay appeared onstage with David Cohen, senior editor at Variety, for a one-on-one conversation. Continue reading Warner Bros. Exec Discusses Moving Studio Archive to the Cloud

Day one of Media Management in the Cloud, a two-day conference co-produced by NAB and the ETC, opened Tuesday morning to a standing-room only crowd in the Convention Center’s South Hall. After a brief welcome by ETC CEO Ken Williams, ETC’s Erik Weaver began the day’s events, noting that almost everything happening at NAB this year seems to have some connection to the cloud. Day one presentations and panels focused on key areas related to cloud services, such as cost, scalability, security, production and storage. Continue reading NAB Cloud Conference Opens to a Packed House in Las Vegas

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Amazon announced its new video streaming device called Amazon Fire TV that intends to take on products such as Roku and Apple TV. During a presentation this morning, Amazon’s Peter Larsen suggested that Amazon’s new hardware will address areas in which competing devices struggle including search, performance, and a closed ecosystem. The $99 Fire TV features a quad-core processor and 2GB of RAM. Larsen claims it provides speeds three times faster than the latest Roku and Apple boxes. Continue reading Fire TV: Amazon Unveils its $99 STB-Game Console Hybrid

Although users of Dropbox and other cloud-based file storage and sharing systems have become accustomed to treating their files on these services as private, this is not actually the case. Darrell Whitelaw recently tried to share copyrighted material via Dropbox, and received a message that he could not share the content due to DMCA regulations. He tweeted his frustration, which received almost 4,000 retweets, and caused outrage throughout the Twittersphere. Continue reading Dropbox Clarifies Policies After Users Complain via Twitter

Apple is in talks with Comcast about joining forces on a streaming-television service, according to people familiar with the matter. The Wall Street Journal reports the service “would use an Apple set-top box and get special treatment on Comcast’s cables to ensure it bypasses congestion on the Web.” While discussions are in the early stages and a number of hurdles remain, the deal “would mark a new level of cooperation and integration between a technology company and a cable provider to modernize TV viewing.” Continue reading Apple, Comcast Discuss Teaming Up for Streaming TV Service

Pandora announced that it plans to increase the monthly subscription rate to its premium, ad-free Pandora One service by 25 percent for new subscribers starting in May (an increase from $3.99-a-month to $4.99-a-month). “The costs of delivering this service have grown considerably,” explains the Pandora Blog. “For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53 percent in the last five years and will increase another 9 percent in 2015.” Continue reading Pandora Points to Royalty Costs for Jump in Subscription Rate

Google’s Chromecast continues to add new services. When it launched nearly a year ago, the $35 streaming media dongle was limited to a handful of apps such as HBO Go, Hulu Plus, Netflix and YouTube. In December, it added 10 new apps, including the ability to stream cloud-based content from personal catalogs. The popular Plex Media Server was one of those additions. Last week, Plex added free casting of users’ content to Chromecast, and the ability for iOS users to share music and photos. Continue reading Chromecast Adds Plex Features for Casting Music and Photos