Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

YouTube is expanding its live streaming capabilities to all YouTube channels and now includes the option to launch a Google+ Hangout On Air. The launch began with a test period of a handful of users and YouTube partners, followed by a period including users with a certain number of subscribers. Now users with a verified account in good standing will see this feature available in the next few weeks. Users should also expect to experience a boost to their Google+ pages. Continue reading YouTube Expanding Live Streaming Capabilities to All Users

In anticipation of the upcoming 2014 International CES, January 6-10, the ETC@USC will have a team of more than a dozen writers, reporters and support staff onsite in Las Vegas to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to ETC member companies, and to the entertainment industry as a whole. ETCentric will publish articles, updates via social media, and video content throughout the show. Continue reading CES 2014: ETC Coverage Begins with Preview Series, Key Trends

In the ongoing battle against broadcasters, Chet Kanojia, head of cloud-based DVR company Aereo said in a statement the company would “not oppose the broadcasters’ petition for certiorari before the United States Supreme Court.” If the Court decides to hear the case in 2014, Aereo could possibly benefit from freed-up resources to expand nationwide. As is, broadcasters’ stand on cloud-based services by Google, Amazon and Apple could threaten those services’ very existence. Continue reading Aereo Not Opposing Broadcasters’ Pursuit of Judicial Review

Just in time for the holidays, Google announced on Tuesday that it is supporting 10 new apps for its $35 Chromecast media streaming dongle that plugs directly into a television’s HDMI slot. The new apps come from Avia, BeyondPod, Plex, PostTV, Red Bull.TV, RealPlayer Cloud, Revision 3, Songza, VEVO and Viki. Chromecast, which debuted in July, now has 17 apps available for streaming content. Users can select the video apps on a phone or tablet to view content on their TV. Continue reading Google Chromecast: 10 New Streaming Apps for the Holidays

The “Snowden Effect” has caused a ripple among major tech companies trying to assure consumers that their personal information is secure and protected in data centers. Following the surveillance revelations by Edward Snowden, the question on everyone’s mind is whether their private and confidential data has been secured from prying eyes online. A number of companies, concerned by the National Security Agency’s actions, are working to protect their customers’ data.

Continue reading Tech Firms Step Up Efforts on Digital Counter Surveillance

IBM’s Watson technology, known for beating out human competitors on the game show “Jeopardy!,” is playing a big role in a number of apps coming out next year. The first three known apps will come from IBM business partners Fluid, MD Buyline and Welltok. Each respective app uses Watson’s access to Big Data to provide users with information that will allow them to make informed decisions about their purchases and even their health needs. Continue reading IBM’s Watson Tech Behind Three New Apps Coming in 2014

Darcy Antonellis, president and chief technology officer of Warner Bros. Entertainment, will leave her post to become CEO of Vubiquity in January. Virginia-based Vubiquity, formerly Avail-TVN, is a global provider of multiplatform video services. Antonellis, winner of three technical Emmys, has been with Warner Bros. for 15 years, and has held her current position since 2008. She will replace Ramu Potarazu, who stepped down as CEO in March. Continue reading Darcy Antonellis Named CEO of Vubiquity, Exits Warner Bros.

There has been some debate regarding whether certain technologies have negatively impacted live sports. With the mass adoption of smart devices, many people are now opting to stay indoors. However, new technologies and mobile connectivity are aiming to lure more people into the stadium to chant for their favorite team without the need to miss a single moment. High-tech stadiums are introducing new apps and second screen features to offer fans an enhanced experience.

Continue reading Stadiums Hope to Lure Sports Fans with New Tech Upgrades

To avoid possible outages, Netflix is now running its streaming-video service across two regions of the Amazon Web Service (AWS) cloud platform, balancing its traffic between the two. The major service disruption that occurred Christmas Eve of last year took down the site’s streaming, forcing Netflix to scramble. Now, the company will run its streaming service across AWS’ East and West regions, allowing for rerouting of traffic if necessary. Continue reading Netflix Plans Streaming Traffic Across Amazon Cloud Regions

For years Google has been evasive about plans for its public cloud for computing and data storage. However, the company is soon to announce pricing, features, and performance guarantees for both startup and multinational companies. Google’s efforts are part of an escalating battle amongst technology companies to control government and corporate computing through public clouds. This battle includes such companies as Microsoft, IBM and Amazon. Continue reading Google to Announce Plan for Cloud Computing and Data Storage

Amazon CEO Jeff Bezos revealed some significant plans for the company on “60 Minutes” this week. In the not-too-distant future, Amazon plans to offer drone delivery service for its smaller packages headed for customers close to its distribution centers. Bezos expects packages weighing less than five pounds to be deliverable to addresses within a 10-mile radius by small helicopter-like devices. Amazon is calling the service “Prime Air.” Continue reading Jeff Bezos Reveals Amazon’s Plans for Drone Delivery Service

New technology allows computers to be programmed to recognize facial expressions — even the most subtle, fleeting expressions. Using frame-by-frame video analysis, computer software can read the muscular changes within people’s faces that indicate a range of emotions. Many predict such software will be used via computer webcams to rate how users respond to certain content — like games or videos — and cater to those users’ perceived needs or desires accordingly. Continue reading Myriad Applications Envisioned for Facial Recognition Tech

Entertainment Matters at CES, sponsored by Variety, is returning to this year’s Consumer Electronics Show. The program helps entertainment professionals navigate CES through exhibits, conference sessions and events specifically geared for the Hollywood community. CEA is offering ETC members complimentary CES registration as well as a 25 percent discount off the Entertainment Matters Conference Pass. Please use priority code EMETC when registering to receive these discounts. Continue reading Announcement: Entertainment Matters at the 2014 CES

Nuvyyo is developing an affordable alternative to Simple.TV’s streaming DVR with its own Tablo DVR, a set-top box that streams both live and locally recorded broadcasts to Android and iOS-powered devices, as well as Roku players and Web browsers. Unlike other DVRs that often rely on cloud services or are linked to television, Tablo is an attractive option for consumers looking to cut cords altogether, and reduce long-term costs. Continue reading Cord-Cutting: New Tablo HDTV DVR is Driven by Tablet App