Google has reconsidered its previously announced plan to turn off third-party tracking cookies in its Chrome browser in favor of an option to be controlled by consumers. The original plan was pushed back a few times but was expected to take place early next year. Competitors and regulators have raised concerns about the deprecation that would have left Google — which hauled in more than $237.86 billion in ad revenue last year — free to use its own tracking to serve targeted ads to those using Chrome. Google is now developing a new plan to let consumers make their own informed decisions about whether to allow third-party cookies. Continue reading Google Changes Direction with Plans for Third-Party Cookies

The Federal Trade Commission has opened an investigation into Big Tech’s artificial intelligence arms race. Specifically, the agency has ordered five companies to provide information under what it calls a “6(b) inquiry,” targeting Amazon and Google’s strategic alliance with Anthropic, and Microsoft’s investment in OpenAI. The scrutiny aims “to build a better internal understanding of these relationships and their impact on the competitive landscape.” In other words, the government does not want another free for all, along the lines of social media’s growth, which saw big players acquire startups competing in the space. Continue reading FTC Is Investigating AI Investments by Major Tech Companies

In the wake of increasing pressure from European regulators, Adobe and Figma announced they are terminating their proposed merger agreement. California-based Adobe had planned to purchase Figma’s cloud-based product design platform for $20 billion, a proposal that was 15 months into the regulatory review process. However, the two companies eventually agreed there was no possibility of obtaining regulatory approval from the European Commission and the UK Competition and Markets Authority (CMA). According to a regulatory filing, the decision to cancel the deal will require Adobe to pay Figma a reverse termination fee of $1 billion in cash. Continue reading Adobe and Figma Call Off Their Proposed $20 Billion Merger

The UK’s Competition and Markets Authority has issued a report featuring seven proposed principles that aim to “ensure consumer protection and healthy competition are at the heart of responsible development and use of foundation models,” or FMs. Ranging from “accountability” and “diversity” to “transparency,” the principles aim to “spur innovation and growth” while implementing social safety measures amidst rapid adoption of apps including OpenAI’s ChatGPT, Microsoft 365 Copilot, Stability AI’s Stable Diffusion. The transformative properties of FMs can “have a significant impact on people, businesses, and the UK economy,” according to the CMA. Continue reading UK’s Competition Office Issues Principles for Responsible AI

Microsoft shares jumped 9 percent on Tuesday after a strong earnings report that beat analysts’ expectations and rode a wave of enthusiasm over the company’s prospects in artificial intelligence. The rally continued on Wednesday, when shares were up by more than 7 percent even after the UK’s Competition and Markets Authority said it intends to block the software giant’s planned $68.7 billion acquisition of Activision Blizzard, citing concerns about the merger’s impact on “the growing and fast-moving” cloud gaming sector, while providing a clean bill of health in the console market. Microsoft says it will appeal the decision. Continue reading UK Blocks Microsoft-Activision Merger, Companies to Appeal

Microsoft is reportedly building an Xbox mobile store, challenging Apple and Google. The Redmond company’s pending Activision Blizzard deal is key to successful implementation of its mobile gaming strategy, which was previously hinted at and now comes to light in a filing with the UK Competition and Markets Authority, which requested additional information from Microsoft as part of its analysis of the $68.7 billion deal. In its filings, Microsoft says a “next generation” game store that “operates across a range of devices, including mobile” is significant impetus for the acquisition. Continue reading Microsoft’s New Gaming Strategy Includes Xbox Mobile Store

The UK’s Competition and Markets Authority has rendered a final decision ordering Meta Platforms to sell its Giphy marketplace for animated GIFs. Meta acquired the U.S.-based Giphy in 2020. The CMA subsequently found the purchase anticompetitive, determining the move would stunt innovation in UK display advertising and limit social media choices for consumers. After Meta failed to decisively win an appeal, the matter went back to the CMA, which this week reaffirmed its earlier decision and ordered Giphy sold. Meta said in a statement it is “disappointed by the CMA’s decision,” but won’t pursue further appeal. Continue reading Meta Says It Will Sell Giphy per UK Competition Unit’s Order

Google is delaying plans to phase out third-party ad tracking cookies on its Chrome browser until late 2024. The move will have broad ramifications as to how ads are targeted on websites. The Alphabet unit has been working under its Privacy Sandbox initiative since 2019 to find less intrusive alternatives to cookie-tracking technology. Google has been working with developers, publishers, marketers, regulators and advertisers to test its cookie alternative, and says feedback indicates more time is needed to test and evaluate the Privacy Sandbox before it’s phased-in to Chrome worldwide. Continue reading Google Delays Alternative to Cookies for Its Chrome Browser

The UK’s Competition and Markets Authority opened an antitrust investigation last week into Microsoft’s proposed Activision Blizzard takeover, analyzing whether the deal could harm competition “for example, through higher prices, lower quality, or reduced choice.” The inquiry was announced the same day the CMA said it is looking into Amazon’s use of data from third-party sellers. In January, Microsoft shared plans to purchase Activision Blizzard for $68.7 billion — a record-setting price for a tech acquisition — with a planned fiscal 2023 close. The CMA has set September 1 as the deadline for its initial decision. Continue reading UK Competition Authority Analyzes Microsoft-Activision Deal

Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Continue reading Google Testing New Data Protections with Privacy Sandbox

There are signs a Big Tech backlash could have sweeping ramifications in U.S., Europe, Australia and elsewhere, rewriting the rules for how major technology companies deal with everything from startups to artificial intelligence. Foes of the tech titans may even be leveraging the mood of general hostility toward antitrust tactics exhibited by lawmakers around the globe by seizing the moment to press for changes in the regulation of transatlantic data flows, digital advertising, and self-dealing in addition to new rules circumscribing facial recognition and use of consumer data. Silicon Valley is said to be taking the threat seriously. Continue reading Regulatory Fervor Has Worldwide Reverberations for Big Tech

Regulators the world over have been exhibiting antitrust leanings in an effort to temper Big Tech’s unfettered growth, but the UK’s unprecedented move ordering Meta Platforms to sell animated images platform Giphy nearly a year after the purchase has shocked many. The surprise is due not only to the timing, but also for its U.S. implications, and because Giphy’s modest stature has triggered the realization that no deal is too small to escape scrutiny. Meta’s Giphy deal is being described as a “killer acquisition,” wherein an innovative startup is purchased with an intent to quash future competition. Continue reading UK Regulator’s Order for Meta to Sell Giphy Shocks Big Tech