In an effort to attract more U.S. viewers, Paris-based online video site Dailymotion is pushing new original programming that it hopes will help the service compete with Google’s YouTube. Dailymotion plans to initially commit between $3 million and $4 million to produce up to six series this year that will include leading personalities from industries such as food, music and entertainment. The company is also courting U.S. firms as potential investors. Continue reading Mario Batali to Kickstart New Dailymotion Original Programming

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Concerned about a lack of digital expertise, many public company boards are actively recruiting digital directors, who are often decades younger than their colleagues. The directors are pursued to advise management on digital marketing strategies, business alliances, recruitment and strategies involving mobile devices, social media, online sales, data analytics and more. The shift in corporate strategy has made digital experts a hot commodity. Continue reading Corporate Boards Are Turning to Young Digital Directors

Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

“Technology is a continuum. All the technology that you see in those halls will be in a landfill in 10 years,” said Marc Benioff, chairman and CEO of Salesforce.com, at the CES Brand Matters keynote. “We’re all in this industry because we love disruption.” He and a panel of chief marketing officers talked about how technology has changed marketing, noting the various challenges and opportunities as companies transition over to the cloud. Continue reading CES 2013: The Cloud and Digital Disruption in Marketing