As part of the “Media Management in the Cloud” conference running at the NAB Show in Las Vegas this week, Brian McKay, executive vice president of production operations at Warner Bros., discussed the challenges and opportunities of moving the studio’s archive into the cloud. In one of the final sessions of the conference, which concluded late Wednesday, McKay appeared onstage with David Cohen, senior editor at Variety, for a one-on-one conversation. Continue reading Warner Bros. Exec Discusses Moving Studio Archive to the Cloud

BitTorrent Live was launched for the desktop in beta last year, offering a free peer-to-peer solution for broadcasting and streaming live video, as opposed to using a single company’s servers to record video and share with viewers. Now BitTorrent says users will be able to stream live video via smartphones with a mobile app it plans to launch later this year. However, the company has yet to reveal specific platforms or whether it will allow for broadcasting, merely viewing, or both. Continue reading BitTorrent Live Plans to Go Mobile with Video Streaming App

Tech entrepreneur and musician will.i.am of The Black Eyed Peas has teamed up with Maker Studios to launch an online video platform featuring original content, behind-the-scenes video and artist collaborations. The videos will appear on the performer’s YouTube channel, as well as other possible platforms. Will.i.am serves as the director of creative innovation for Intel and follows rapper Snoop Dogg in collaborating with Maker Studios. Continue reading Will.i.am to Launch Online Video Platform with Maker Studios

Similar to how CD sales gave way to download sales, digital downloads are now giving way to on-demand music streaming. But despite their surging popularity, streaming services such as Pandora and Spotify are having a difficult time getting their listeners to pay for subscriptions. The overwhelming majority of subscribers would rather put up with ads for the free version than shell out money for unlimited, uninterrupted music. Continue reading Streaming Music Services Struggle to Recruit Paid Subscribers

“Mob City,” a three-week event about mobsters in 1940s Los Angeles, premieres Wednesday night on TNT. In an effort to generate early social buzz, the script for the first episode is being released in its entirety (minus the surprise ending) as a stream of Twitter messages. The first episode was written by the show’s creator, Frank Darabont (“The Walking Dead,” “The Green Mile,” “The Shawshank Redemption”). The tweets began distribution yesterday using Twitter Cards. Continue reading New TNT Series “Mob City” Releases Script Via Twitter Cards

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

As the upfronts roll out this week in New York City, television networks are facing new challenges: prime time ratings for major broadcasters have been dropping, ad spending is increasingly turning to cable, original programming from the likes of Amazon and Netflix are creating more competition, government regulators are seeking changes to spectrum allocation, and startups like Aereo may impact the subscription revenue of stations. Continue reading TV Networks Face Unprecedented Challenges in Digital Era