YouTube is closing its original content group, citing the explosive growth of its revenue sharing YouTube Partner Program, which now has more than two million creator participants, chief business officer Robert Kyncl posted on Twitter Tuesday. “With rapid growth comes new opportunities and our investments can make a greater impact” applied towards initiatives like its TikTok competitor YouTube Shorts as well as the Black Voices and YouTube Kids funds and live shopping programs, Kyncl wrote. The six-year-old division’s run ends March 1 with the exit of global head of original content Susanne Daniels, although some content will continue in a limited capacity. Continue reading YouTube Scales Back Originals to Focus on Creator Content

At the Samsung Developer Conference in San Francisco this week, the company showcased its 360 Round video camera, which captures 360-degree 4K video that can be live-streamed or recorded. The camera, with 17 lenses, is slated for release in Q4. Samsung Electronics vice president Taeyoung Kim says the company is also developing a new version of mobile VR technology with a controller that offers six degrees of freedom (6DOF) and inside-out tracking. Samsung released its Gear VR headset in 2014, which offers three degrees of freedom. Continue reading Samsung’s 360 Round: 4K Camera Live-Streams 3D for VR

CBS now has the numbers to back up its assertion that live streaming of Super Bowl 50 broke records: 3.96 million unique viewers via computers, tablets, OTT devices and mobile phones, consuming more than 402 million minutes of coverage, for an average of 101 minutes each; an average per minute audience of 1.4 million consumed more than 315 million minutes. Last year, says NBC, Adobe Analytics counted more than 1.3 million people streaming the game, with an average 800,000 viewers per minute and 213 million total minutes. Continue reading Super Bowl 50: Live Streaming Way Up, But Social Media Down

In 2013, the interactive music video for Bob Dylan’s “Like a Rolling Stone” (directed by Vania Heymann) signaled a new wave of interest in interactive video. Although interactive media has been around for a long time, enthusiasts say that interactivity is now ready to make bigger inroads in entertainment and advertising. Web-based standards means that interactive videos can play across multiple platforms; it’s a way to differentiate content in a crowded market and, most importantly, click-through rates are impressive. Continue reading Startups Promote Interactive Video for Next-Gen Storytelling

Country music entertainer Garth Brooks has launched a new online music store called GhostTunes. Brooks is one of the few artists that has rejected iTunes and other electronic commerce methods that rely largely on individual track sales. Through GhostTunes, artists can sell their albums the way they want to at prices similar to those of iTunes. While Brooks made his first digital bundle available for just $29.99, millions of other songs are available, from performers such as Coldplay and Eminem.  Continue reading GhostTunes: Cloud-Based Digital Locker Alternative for Music

Clear Channel Communications announced a deal late last week with the Warner Music Group through which Warner’s acts will collect royalties when their songs are played on Clear Channel’s 850 stations. This will mark the first time that the music label and its acts — which include Bruno Mars, CeeLo Green, Coldplay and Green Day — will collect payments from Clear Channel. In exchange for the deal and promotion for its acts, Clear Channel will receive a favorable rate for online streaming. Continue reading Clear Channel-Warner Deal Underlines Digital Licensing Issues