To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

Polaroid has unveiled its portable Zip device, a 6.6-ounce photo printer, less than one-inch thick, that creates 2×3-inch prints using the company’s ZINK zero-ink technology and adhesive-backed ZINK paper. The pocket-sized device enables users to print photos from Bluetooth-enabled smartphones and tablets. The Zip includes a free mobile app available for iOS and Android, and an array of editing options such as adding filters, frames, stamps and stickers. Users can even make business cards. The Zip is expected to ship this spring for about $130. Continue reading CES: Polaroid Demos New Pocket-Sized Mobile Photo Printer

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter