Adobe is showcasing upcoming generative AI video tools that build on the Firefly video model the software giant announced in April. The offerings include a text-to-video feature and one that generates video from pictures. Each outputs clips of up to five seconds. Adobe has developed Firefly as the generative component of the AI integration it is rolling out across its Adobe’s Creative Cloud applications, which previously focused on editing and now, thanks to gen AI, incorporate creation. Adobe wasn’t a first-mover in the space, but its percolating effort has been received enthusiastically. Continue reading Adobe Publicly Demos Firefly Text- and Image-to Video Tools

Lux, the company behind the popular photography app Halide, is releasing an iPhone video app called Kino that makes it easy to add professional cinematic looks using only a smartphone. Kino’s Instant Grade feature lets users apply from a selection of color grade presets with a few simple taps. It can also apply cinematic motion blur using AutoMotion, adjusting the crisp images the iPhone tries to capture by default to “the dreamlike feeling of a motion picture.” Designed for professionals, but straightforward enough for amateurs to use, Kino supports external hard drives and iCloud backup. Continue reading Lux Brings Cinematic Tools to iPhone Shooters with Kino App

Blackmagic Design has unveiled the new DaVinci Resolve 19, with multi-source editing, neural engine AI tools, Resolve FX and Fairlight AI audio panning among the highlight features. With more than 100 feature upgrades in all, Resolve 19 boasts IntelliTrack AI, Ultra NR noise reduction, ColorSlice six vector grading palettes and Film Look Creator FX. The company also announced the DaVinci Resolve Micro Color Panel, a more affordable color panel for DaVinci Resolve software that Blackmagic says was designed in collaboration with the world’s leading colorists. These tools are featured at the Blackmagic booth at NAB 2024. Continue reading DaVinci Resolve 19 Has AI Motion Tracking and Color Grading

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Continue reading Apple Debuts MacBook Pros with M2 Pro and M2 Max Chips

A sold-out crowd celebrated Hollywood’s top technical achievements at the HPA Awards 2022, where FotoKem’s David Cole took top feature film honors in color grading for Warner Bros. Pictures’ “The Batman” and Picture Shop’s Steven Bodner was recognized for the “How Do You Get to Carnegie Hall?” episode of Amazon Prime Video’s “The Marvelous Mrs. Maisel.” Amazon Web Services’ Color in the Cloud was one of four corporate efforts to take home a coveted Engineering Excellence Award. The technology is capable of lossless image quality using JPEG XS over AWS Direct Connect, AWS VPN or the open Internet. Continue reading Innovative Tech, Industry Leaders Celebrated at HPA Awards

Apple has unveiled two new iPads — the M2-powered iPad Pro starting at $799, and a reimagining of the flagship iPad that packs an A14 Bionic chip and comes in four colors (pink, yellow, silver or blue), starting at $449. Both ship on October 26, equipped with iPadOS 16, which Apple is making available October 24. The new operating system supports many new features including, on the Pro, a multitasking feature called Stage Manager. Later this year, Apple says the Pro OS will be updated to support external display resolutions of up to 6K. Continue reading Apple Rolls Out iPad Pro with Wi-Fi 6E, M2 Chip, Four Colors

Content creators who relied on remote workflows through the height of COVID-19 now realize those protocols are here to stay. Centralized cloud-based data repositories are a convenient hub from which to manage the processing of sound and image throughout production. The HPA NET lunch event, “Color Grading in the Cloud: A Case Study” analyzed that critical step from the perspective of the short film “Fathead,” produced by the Entertainment Technology Center@USC. “Fathead” was shot on a volume stage and uploaded from the camera to the cloud, where the entire workflow took place. Continue reading ‘Fathead’ Case Study: HPA Analyzes Color Grading in Cloud

ETC program director Erik Weaver introduced a live Equinix/ETC@USC webinar on “The Future of Media & Entertainment in a Time of Radical Change.” The opening keynote address on cloud workflows, moderated by film/TV media workflow engineer Michael Kammes, featured Microsoft Azure chief technology officer of media & entertainment Hanno Basse and Avid chief executive & president Jeff Rosica. Kammes opened the conversation by asking Basse and Rosica to describe how their companies are experiencing the move into the cloud. Continue reading Pandemic Hastens M&E Industry Adoption of Cloud Workflows

The HPA Tech Retreat kicked off with an ambitious daylong demo that highlighted innovations in content creation, management and distribution technology and workflows. Supersession chair Joachim Zell, VP technology for EFILM walked the audience through numerous elements of an HDR production: filming, editing and finishing two scenes that provided the final chapters for a short film. The process, much of which involved workflows in the cloud, featured multiple cameras, on-set management and collaboration platforms, editorial, dailies and digital intermediate color grading systems, as well as online mastering and distribution platforms. Continue reading HPA Tech Retreat: The Latest Workflows for Virtual Production

Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

At Cine Gear Expo on the Paramount Pictures lot, Canon unveiled the much-anticipated Canon EOS C200 and Canon EOS C200B Digital Cinema Cameras, the latest in its EOS digital cinema line. Key new features are two 4K video formats, Canon’s  Cinema RAW Light and MP4, targeting HDR productions. The cameras also have a dual DIGIC DV6 image processing system, which was developed for these cameras as well as Canon’s Dual Pixel CMOS AF system. Both cameras are slated to deliver in August 2017. Continue reading Canon Announces New Cameras in EOS Digital Cinema Line

At NAB 2016, at the VR Pavilion in the North Hall, Assimilate introduced new tools for VR production, marking an ongoing maturation of the production workflow. The company’s big news was the introduction of user-friendly review and approval, which up until now has been a cumbersome and complex process. Also new from Assimilate for VR is real-time output to the Oculus Rift, support for mono and stereo footage, to output a secondary monitor in 360-degree mode, and some new VR grading tools. Continue reading Assimilate Introduces Client Approval Tool for VR Production

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

The BBC introduced “Visual Perceptive Media,” an experimental project out of its R&D unit in Salford, UK, which allows video stories to adapt in response to individuals’ personalities and tastes. The British broadcaster earlier created the audio-based Perceptive Media project; a radio drama makes adaptations based on the listener’s location, time of day and other factors such as proximity to the device and background noise. The video-based project begins with a mobile app that conducts a personalization process. Continue reading The BBC Experiments with TV Shows That Adapt to Personality