Elon Musk’s xAI has released its latest AI model Grok 3, which the company is describing as the “smartest AI on Earth.” It includes reasoning capabilities and a new web analysis tool called DeepSearch that returns results “within seconds” and can refine specific sources, according to xAI. Grok 3 was trained with 200,000 Nvidia GPUs, resulting in improved response times and processing power. Future capabilities will include Voice Mode for conversational interaction and audio-to-text conversion. Access to Grok 3 is limited to X Premium+ subscribers or via a SuperGrok plan (that does not include X social features). Continue reading xAI Launches Grok 3 as Standalone and for X Premium+ Subs

Comcast ad tech company FreeWheel is launching a programmatic solution it says will change the way marketers implement their TV ad buying. Called Allocation Module, it is rolling out ahead of the 2024 Upfronts and NewFronts. Central to the new solution is what FreeWheel says is its ability to give marketers more control over their ad spending across various ad channels after it’s been committed. FreeWheel’s Allocation Module “offers demand-side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments,” the company says. Continue reading FreeWheel Adds Programmatic Ad Buying in Time for Upfronts