Studios, Streaming Services Take on TickBox in Copyright Suit

In October, MPAA member studios 20th Century Fox, Columbia, Disney, Paramount, Universal and Warner Bros. teamed with streaming services Amazon and Netflix to sue TickBox TV over copyright infringement. Yesterday in California, U.S. District Judge Michael Fitzgerald sided with the studios and streamers by issuing “a preliminary injunction against the streaming device manufacturer to pause further potential infringement while the litigation plays out,” explains The Hollywood Reporter. “TickBox argues it only offers hardware, on which users can ‘voluntarily install legitimate or illegitimate software,’ and that access to the infringing content came from downloadable ‘themes’ that it didn’t create.” Continue reading Studios, Streaming Services Take on TickBox in Copyright Suit

MPAA Wins Injunction in MovieTube Suit, But Battle Continues

The owners and operators of the MovieTube websites are in big trouble — whoever they are. The Motion Picture Association of America won a final default judgment, to the tune of $10.5 million, against the sites. But collecting is going to be a problem, since the MPAA has not been able to identify any of the defendants, and no companies have answered the complaint or engaged in any of the proceedings. Google, Yahoo, Facebook and Twitter, however, filed an amicus brief that could trigger subpoenas in the future. Continue reading MPAA Wins Injunction in MovieTube Suit, But Battle Continues

Pirate Bay File-Sharing Service Raided by Police, Shut Down

The Pirate Bay was taken down yesterday after Swedish police raided a server room over alleged copyright violations, seizing computers and servers in the process. Pirate Bay’s file-sharing section and its Suprbay.org forum were both affected. The move follows a series of recent events surrounding the service that have returned it to the spotlight. Online sources are reporting that file sharing services such as EZTV, Torrage and Zoink also went down yesterday, but it is not yet clear whether they were raided. Continue reading Pirate Bay File-Sharing Service Raided by Police, Shut Down

Studios and Music Labels File Lawsuits Against Megaupload

Major film studios — including 20th Century Fox, Disney, Paramount, Universal, Columbia Pictures and Warner Bros. — have filed a civil lawsuit against the now defunct entertainment website Megaupload and its founder, Kim Dotcom. The studios claim that visitors to the Hong Kong-based site illegally downloaded thousands of copyrighted works. Damages could reach a maximum of $150,000 for each infringement. In addition, four music labels filed a similar lawsuit yesterday. Continue reading Studios and Music Labels File Lawsuits Against Megaupload

CinemaCon: 4DX Theater Technology Coming to Los Angeles

Seoul-based CJ Group, which operates Asia’s largest theater chain, wants to transform the multiplex experience with its new 4DX theater technology. The conglomerate has signed a deal with AEG to introduce “4-D” cinema to U.S. consumers this summer at Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles. The 4DX tech combines moving and vibrating theater seats with effects such as wind, strobes, fog, rain and scents — all synchronized to the film action taking place on screen. Continue reading CinemaCon: 4DX Theater Technology Coming to Los Angeles

Product Placement Most Effective When Viewers Are Scared?

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

EXCLUSIVE: Looking Beyond Summer Box Office as Trends Emerge

With Labor Day the traditional end of summer, pundits survey the uneven landscape of a fickle summer. Disappointing openings and steep weekend-to-weekend drop-offs jarred execs and provided fodder for commentary and soul-searching. It may be easy to find irony in the titles of two financially successful movies — the low-budget “The Purge” and “This Is The End,” which spoofed the end of the world against a backdrop of contemporary Hollywood — to suggest that this summer truly marks the end for movies. But that would only happen if there were a total failure to recognize emerging trends, acknowledge this is not the first time Hollywood has faced a changing market and apply new ideas to shape the future. Continue reading EXCLUSIVE: Looking Beyond Summer Box Office as Trends Emerge

ZEFR Helps Content Creators Reach Their Hidden Audience

I recently spent an hour with Richard Raddon, co-founder of ZEFR (formerly MovieClips), a Venice, California company that is “connecting fans and franchises for the good of all.” MovieClips was co-founded by Raddon and Zach James about three years ago. The company developed proprietary technology that allowed them to identify content on YouTube. When MovieClips became ZEFR, it shifted its focus to help studios, sports, TV and music videos collect and monetize postings on YouTube. Continue reading ZEFR Helps Content Creators Reach Their Hidden Audience