Viacom International is getting ready to debut Viacom Play Plex, a suite of apps for all its major brands, for iPhone and Android smartphones and tablets. Viacom Play Plex, which will be available in the company’s 180 international territories, will offer live and on-demand content from Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET. The suite of apps allows the company to make a significant move into the burgeoning mobile TV world. Viacom had previously launched a Nickelodeon app in 2013. Continue reading Viacom Play Plex Offers Mobile TV Apps for its Major Brands

Comedy Central just hired Baratunde Thurston as a supervising producer of “The Daily Show” to oversee expansion of digital content. As Trevor Noah replaces original host Jon Stewart, “The Daily Show” is poised to deliver expanded content across a wide range of digital platforms. Thurston, humorist and author of “How To Be Black,” was formerly director of digital for The Onion. Online virality has become increasingly important for late night shows such as NBC’s “The Tonight Show Starring Jimmy Fallon” and ABC’s “Jimmy Kimmel Live.” Continue reading “The Daily Show” Builds Out Digital Brand Beyond Cable TV

To meet the needs of its younger audience, Snapchat has added BuzzFeed and iHeartRadio as new content partners for its Discover portal. Snapchat launched the platform earlier this year in hopes that teens and millennials would follow their news and entertainment without leaving the app. The addition of BuzzFeed and iHeartRadio should bolster its efforts and get users to check out other Discover channels. Snapchat hopes to grow Discover, and recently moved the feature to its central Stories screen for easier access. Continue reading BuzzFeed and iHeartRadio Join Snapchat’s Discover Platform

New details about Verizon’s mobile video service were revealed after the company accidentally turned on a pre-launch staging website — briefly, but long enough for details to be revealed. Named Go90, the mobile service will offer select live music, exclusive events and sports as well as some full TV episodes, music videos and other short-form content. The landing page revealed new content partners and reaffirmed that, at least initially, the service will be delivered free of charge. The landing page has since been taken down. Continue reading Verizon to Launch its Mobile Video Service by End of Summer

Whipclip’s app, which allows users to immediately and legally share clips from TV shows and other media, raised an additional $40 million in Series C financing. Led by asset management firm Eminence Capital, other investors include Institutional Venture Partners, Rain Ventures and content partners A&E, ABC, CBS, Comedy Central, Fox, Lifetime, Sony Music and Universal Music Group. Whipclip CEO Rich Rosenblatt, previously co-founder of Demand Media, states that some clips have been viewed millions of times. Continue reading Whipclip Attracts Media Partners and $40 Million Investment

Spotify is no longer just about music streaming. The service — facing new pressure from emerging rivals — is adding podcasts, video clips, original music and video series, a better recommendation engine, and a special feature for runners. The new videos and podcasts will come from media partners like ABC, BBC, Comedy Central, ESPN and Maker Studios. Spotify has also developed some of its own original content, including music tracks that will change tempo based on how fast the user is running. Continue reading Spotify Sweetens the Deal with New Video and Podcast Content

A new app called Whipclip is making it easier for people to find, extract and legally share their favorite video clips from TV shows and music videos. At any given time, users can open the app, choose from a list of shows playing in real time and create snippets using the last two minutes of footage previously played from that show. It is reportedly that simple for users to create clips to be easily shared with friends through the app or across various social media platforms. Continue reading New iPhone App Lets Users Share TV and Music Video Clips

YouTube is facing growing competition from companies such as Snapchat, Facebook and streaming newcomer Vessel for television programming provided by media giants such as Viacom, NBCUniversal and Time Warner. The competition wants to undercut YouTube’s share of big media programming by offering content suppliers more lucrative returns of ad revenue. Despite the offers, some media companies remain hesitant due to the demands of YouTube’s competitors.   Continue reading YouTube Fends Off New Competition for Premium Video Deals

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature

According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

While many are in favor of DRM being integrated into HTML5, some open Web advocates are concerned that the integration will eventually lead to third parties controlling too much of our online browsing. Tim Berners-Lee suggests that allowing content protection may be needed for standards to combat the rise of proprietary platforms. Meanwhile, mobile operating systems such as Firefox OS will be DRM-free. Also, some TV networks and performers are selling their content without digital restrictions. Continue reading DRM Integration Into HTML5 Concerns Open Web Advocates

Yahoo’s mobile team in New York City has a developed an app that turns traditional channel surfing into a more intuitive experience with a swipeable interface for browsing and discovery. The iOS app serves as a mobile home for original video content from Yahoo and its content partners, while a side bar allows navigation between other Yahoo apps such as Mail, Flickr and Fantasy Sports. Yahoo Screen already offers more than 1,000 hours of comedy programming, sports, news, movie trailers and more. Continue reading Newly Launched Yahoo Screen Serves as Mobile Hub for Video