Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Yahoo is making deals yet again to expand its video content in an effort to compete with Google’s YouTube, Hulu, Netflix and Amazon. This time, Yahoo will make a foray into original programming by commissioning two original TV-length comedy series. The shows will be available to stream online from Yahoo Screen in early 2015. In addition, Yahoo struck a deal with Live Nation Entertainment to start streaming one live concert per day starting in July. Continue reading New Yahoo Video Offerings: Comedy Series and Daily Concerts

Microsoft is expanding beyond video games in an effort to make its Xbox console more of an entertainment media hub. The software giant is planning to produce TV-like original programming including an expected series from Steven Spielberg based on “Halo,” a version of Swedish sci-fi show “Humans,” a soccer reality-style series and a documentary about discarded Atari games. Microsoft joins a growing field as companies such as Netflix, Amazon, Hulu and Yahoo are tackling original content. Continue reading Microsoft Planning Original TV Programming for Xbox Console

YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods

As online videos continue to become more popular, many viewers are faced with the challenge of navigating a flood of content. Pluto.tv has created topic-based video channels in the hopes of addressing this problem, and aims to give viewers the feeling of watching a 30-minute packaged television show compiled of a dozen or more short video clips. There are about 100 channels featuring categories such as Comedy, Music, Sports, Tech, Education and Kids. Pluto.tv has designed its interface to mimic a standard TV guide. Continue reading Pluto.tv Creates Curated Channels Based on Online Videos

Amazon.com announced yesterday that it has picked up two dramas, two comedies and two kids shows from the batch of 10 television pilots it was testing with viewers. Amazon considered feedback and ratings submitted by users, as it did with an earlier pilot season. However, this time twice as many viewers (more than two million) were involved with the process. While Amazon’s streaming service normally does not include ads, the pilots were sponsored by Geico so they could be available to all users, not just Prime subscribers. Continue reading Amazon Announces Six New Shows After Another Pilot Season

The long-running legal battle between Viacom and Google over YouTube has been resolved. Viacom has been suing Google since 2007, arguing that the online video site violated copyrights. The two companies announced yesterday that they have settled out of court. Specific terms of the settlement were not disclosed, but people familiar with the matter suggest that both sides are now free to explore potential business partnerships, including the possibility of collaboration on advertising technology. Continue reading Viacom and Google Resolve Copyright Litigation Over YouTube

TV fans who may be missing their NBC comedies and dramas during the network’s primetime coverage of the Winter Olympics can now go online to catch up with some of their favorite characters. NBC has produced four-part digital-only spinoffs of “Chicago Fire,” “Grimm,” “Parks and Recreation” and “Parenthood.” The webisodes are available for streaming via NBC.com, Hulu and YouTube this month while the network continues to cover the Olympics from Sochi. Continue reading NBC Offers Digital Spinoffs of Shows During Olympic Coverage

Amazon Studios is releasing its second batch of original pilots, all vying for the opportunity to become a series to be made available on Amazon’s Instant Video service. Viewers are encouraged to stream the 10 pilots at AmazonOriginals.com, write reviews and rate each show. Feedback will help the studio determine whether or not to commission a full season. The current batch includes five shows for children and five geared toward adults from the likes of Chris Carter, Roman Coppola and Jill Soloway. Continue reading Amazon Launches its Second Pilot Season with 10 New Shows

Hulu plans to air 12 returning series and four new series under its Hulu Originals banner this season. The streaming video service recently announced its lineup, including renewed shows such as Seth Meyers’ animated superhero series “The Awesomes,” Chris O’Dowd’s comedy “Moone Boy,” docuseries “Behind the Mask,” western comedy “Quick Draw” and popular drama “East Los High.” Premiering this year includes “The Hotwives of Orlando,” “Deadbeat,” “The Bridge” and “The Next Step.” Continue reading Hulu Announces Slate of New Originals and Returning Series

Amazon Studios, the film and TV production arm of Amazon.com, announced this week that it plans to shoot all of its original series next year in 4K Ultra HD. Amazon plans to debut five new comedy and drama pilots in 2014, from producers and performers such as Chris Carter, Roman Coppola, Jason Schwartzman, Michael Strahan and others. Viewers will help determine which pilots should be produced as exclusive series on Prime Instant Video and LOVEFiLM in the UK. Continue reading Amazon Studios to Shoot Original Programming in 4K Ultra HD

Production is scheduled to begin in June for what is claimed to be the first full-length feature film shot entirely with an Apple iPhone. The film is under a SAG-AFTRA production contract — “Ultra Low Budget” — and will be shot on the newest iPhone, the 5s. Writer/director/producer Brian Kowalchuk and crew are working with Apple executives to address the challenges of logistics. The production has a target release date of April 2015. Continue reading Full-Length Feature Film to Be Shot Entirely on Apple iPhone

The first of Amazon’s original series will debut this month, and the selection process by the retail giant for determining which shows made the cut is unlike any traditional decision-making most networks go through. Amazon is minimizing risk by assessing data outlining early viewership for a group of pilot episodes, and “Alpha House,” a political comedy written by “Doonesbury” comic strip creator Garry Trudeau and featuring John Goodman and Bill Murray, was the biggest hit. Continue reading Amazon to Release First Original Series for Video Streaming

Sony Pictures Television has inked a deal to produce a psychological thriller for Netflix. From the creators of the FX legal drama “Damages,” the series is slated to begin production early next year. It marks the first time a major Hollywood studio will produce a program for the streaming video service. Following in the footsteps of cable networks such as HBO and AMC, Netflix is aggressively pursuing original content. The success of its Emmy-winning “House of Cards” could help pave the way. Continue reading Sony is First Big Studio to Ink Production Deal with Netflix

Hulu is making significant investments in content, including a licensing deal with BBC Worldwide North America to bring 144 titles to its video-streaming service. The company is also adding the first four seasons of CBS series “The Good Wife” to its library, and ordered 10 episodes of supernatural comedy “Deadbeat” from Lionsgate, one of approximately 40 original series it plans to introduce in the upcoming years. Hulu was taken off the auction block just two months ago. Continue reading Fresh Off the Auction Block, Hulu Investing in New Content