The Federal Trade Commission rule targeting fake reviews and paid testimonials went into effect this week. The rule bans the creation, purchase or sale of reviews and opinion pieces attributed to fictional customers, or real ones who are financially compensated without plainly disclosing the transactional nature of the relationship. The rule, which subjects offenders to civil penalties, also takes aim at businesses who use threats or coercion to thwart the publication of negative reviews that are genuine. The new FTC rule was approved by unanimous vote in August. Continue reading FTC Rule Prohibiting Fake and Paid Reviews Goes into Effect

The Senate and House Commerce Committee chairs have jointly released a bipartisan bill that seeks to protect the personal online data of U.S. citizens. The American Privacy Rights Act aims to set “clear, national data privacy rights and protections for Americans” and establishes a way individuals can sue entities that violate its provisions. The proposed law represents a years-long effort by Congress to establish data privacy regulations. If it passes, it will preempt the various data privacy laws enacted by states including California, Colorado, Connecticut and Tennessee. Continue reading Congress Moves Bicameral Data Privacy Bill to Protect Public

A government study finds that while IP theft is commonplace in the world of NFTs, existing laws can be applied to protect U.S. copyright, trademark and patent rights. Those are the findings of a study released this month by the U.S. Patent and Trademark Office in conjunction with the U.S. Copyright Office. The 112-page report concludes “existing statutory enforcement mechanisms are currently sufficient to address infringement concerns related to NFT applications, and that changes to intellectual property laws,” or to registration and recordation practices, “are not necessary or advisable at this time.” Continue reading IP Theft Common in NFT Markets, But No New Laws Required

The world was a much smaller place in 1946 when Congress passed the Lanham Act, the legal framework for U.S. trademark protection. Last week, the Supreme Court decided the Lanham Act is applicable almost exclusively to infringement on U.S. soil. Companies that expect to rely on Lanham to protect foreign trademark violations through U.S. lawsuits are well-advised to come up with another plan. Until Congress updates the code. Led by Sonia Sotomayor, four justices said it was appropriate to adopt a broader standard “when there is a likelihood of consumer confusion in the United States.” Continue reading SCOTUS Limits Enforcement of Foreign Trademark Violations

Elon Musk and new Twitter CEO Linda Yaccarino shared a platform vision heavy on creator-commerce partnerships as well as video, which has grown vertical engagement to “more than 10 percent” of user time on the social service. The duo said on a video call with investors last week that the company is pursuing collaborations with entertainment figures, politicians, media publishers and payment services, and that Twitter is securing “money transmitter licenses” in each of the 50 U.S. states as part of Musk’s vision to turn the service into a super app. Continue reading Twitter’s New Business Plan Marks Shift to Video, Commerce

Senator Jacky Rosen (D-Nevada), a former computer programmer, brought Senator Mark Warner (D-Virginia) and Ben Ray Luján (D-New Mexico) to the CES stage to talk about their top technology interests in the new year. All of them serve on committees with core interests in the future of technology. In addition to serving on six committees, Rosen is on the subcommittee on cybersecurity; Warner is chair of the Senate Select Committee on Intelligence among other committee assignments; and Luján is a member of the Committee on Commerce, Science and Transportation among others. Continue reading CES: Federal Tech and Innovation Priorities for the New Year

Bitcoin and other cryptocurrencies enjoyed an 8 percent jump in value Wednesday following President Joe Biden’s signing of a six-part executive order designed to protect U.S. consumers, investors and businesses, foster global financial stability and mitigate the national security risks presented by the illicit use of digital assets. The Executive Order also seeks to reinforce U.S. leadership in the global financial system, promote a more equitable financial system and encourage technological development and responsible use of digital assets. Perhaps most surprisingly, the order also prioritizes exploring a U.S. Central Bank Digital Currency (CBDC). Continue reading Biden Orders Roadmap for Responsible Crypto Development

“Preparing for the Multiverse” was the subject of ETC@USC’s latest virtual Digital Town Square event. As the culture, art and commerce spaces rebalance to incorporate blended physical and virtual options, it is clearly important that we understand early on how changes will impact our business and creative endeavors. Our speakers spend their days thinking about how the emerging metaverses will impact creativity, business development and the fabric of society. We chose the word “multiverse” because we expect many metaverses to develop and compete — some designed top-down by multinational corporations and others developed bottom-up by DAO communities. Continue reading ETC Examines Realities of Multiverse at Digital Town Square

Facebook and its partners pulled back their ambitious plans for the Libra cryptocurrency, which was unveiled last June as “a futuristic global money” that could be the foundation of a “new kind of financial system.” In the months since its June debut, the Libra project has encountered a range of obstacles and the scrutiny of regulators. The Swiss-backed Libra Association, citing global opposition to the project, now aims to create a payment network with coins tied to a local currency. Continue reading Facebook Narrows Scope of Proposed Libra Cryptocurrency

In Loup Ventures’ 2019 Digital Assistant IQ Test, comprised of 800 questions, Google Assistant came in first, understanding 100 percent of the questions and answering 92.9 percent of them accurately. Last year, Google Assistant, also top-ranked, answered 85.5 percent correctly. Apple’s Siri also improved, understanding 99.8 percent of the questions (versus 2018’s 99 percent) and correctly answering 83.1 percent of the time (versus 2018’s 78.5 percent). Amazon’s Alexa came in third. Continue reading Google Assistant Wins Top Spot in Loup Ventures IQ Test

Mark Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, stated his intent to focus on private and encrypted communications that can be deleted after a certain amount of time. This new goal is opposite the originally stated purpose of Facebook, which was built around public posts in what he said would resemble a digital town square. Zuckerberg said the first step towards this new goal for Facebook would be to integrate Instagram, WhatsApp and Messenger, to enable cross-application messaging. Continue reading Mark Zuckerberg States Intent to Upend Facebook’s Basics

Senator Elizabeth Warren (D-Massachusetts) is proposing “a regulatory plan aimed at breaking up some of America’s largest tech companies, including Amazon, Google and Facebook,” according to The New York Times. “The proposal … calls for the appointment of regulators who would ‘unwind tech mergers that illegally undermine competition,’ as well as legislation that would prohibit platforms from both offering a marketplace for commerce and participating in that marketplace.” The plan would also call for the rollback of tech acquisitions, “including Facebook’s deals for WhatsApp and Instagram, Amazon’s addition of Whole Foods, and Google’s purchase of Waze.” Continue reading Elizabeth Warren Introducing Plan to Break Up Tech Giants

The U.S. Department of Transportation selected 10 local, state and tribal governments to test drone commerce in partnership with Intel, Uber, FedEx and Qualcomm, among others. The Integration Pilot Program, promoted by the Trump administration to speed up approvals of longer-range unmanned flights, has enthused drone companies, including startups such as Flirtey and AirMap. Notably missing from the list, however, is Amazon, which has a project in development to deliver packages to people’s homes. Continue reading Department of Transportation Selects 10 Drone Test Projects

According to a new report from App Annie, the app economy will be worth $6.3 trillion in five years, up from $1.3 trillion in 2016. The average consumer is not downloading more apps, but is spending more time and money in apps. The measurement firm predicts the number of worldwide app users will nearly double to 6.3 billion in 2021, and the time those individuals use apps will more than double. Ninety percent of last year’s total app economy was represented by the purchase of goods and services through mobile apps, a figure App Annie expects will increase to 95 percent by 2021. Continue reading Mobile Commerce to Push App Economy Over $6T by 2021

Although Nielsen already offers tools to help track when consumers buy products in-store after seeing online ads, the measurements company has inked an agreement with Foursquare to create an improved product. Location data company Foursquare will offer information which, combined with Nielsen’s marketing tools, will offer a more complete picture of consumer activity. The new capabilities will come at a price. Nielsen digital measurement clients will be required to buy into the version with Foursquare data included. Continue reading Nielsen and Foursquare Ink Partnership for In-Store Visit Info