By
Meghan CoyleMay 12, 2014
Dish Network Chairman Charlie Ergen announced he has signed new deals with programmers to add channels to the company’s Internet TV service that he plans to launch by the end of 2014. The over-the-top (OTT) service is aimed at young cord-cutters who may opt to forgo an expensive cable package for a cheaper offering of channels that can be streamed on smart TVs and other devices. Dish Network already has a deal with Disney to offer channels such as ABC and ESPN. Continue reading Dish Plans to Launch its Internet TV Service Later This Year
By
Rob ScottApril 30, 2014
In a blog post yesterday, FCC Chairman and former telecom lobbyist Tom Wheeler wrote that he is “a strong believer in the importance of an Open Internet.” In response to what Wheeler views as “misinformed” commentaries regarding the Open Internet Notice of Proposed Rulemaking (NPRM) currently before the FCC, he offers two points of clarification: 1) This is not a final decision, but a formal request for input on the proposal, and 2) “all options for protecting and promoting an Open Internet are on the table.” Continue reading FCC Chairman Explains Next Steps to Protect an Open Internet
By
Meghan CoyleApril 21, 2014
YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods
By
Rob ScottApril 16, 2014
Television broadcasters, which are suing for an injunction to shut down Aereo, are also said to be considering back-up plans in case the Supreme Court rules in favor of the video startup. Options being considered range from lobbying Congress for legislative solutions to possibly transitioning from broadcast to cable transmission. Broadcasters such as ABC, CBS, Fox and NBC contend that Aereo is violating copyright law by capturing over-the-air signals and streaming them via the Web to paying customers. Continue reading TV Networks Consider Plan B Options if Court Sides with Aereo
By
Rob ScottApril 15, 2014
During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control
By
Rob ScottApril 14, 2014
According to the Interactive Advertising Bureau (IAB), interactive advertising revenues for 2013 hit an all-time high of $42.8 billion in the U.S. The report indicates that the figure represents a 17 percent jump from the previous year’s landmark revenues of $36.6 billion. Notably, the 2013 total also marks the first time that Internet ad revenues exceeded those of broadcast television advertising ($40.1 billion). In addition, mobile experienced triple-digit growth for the third year in a row. Continue reading Internet Ad Revenues Surpass Broadcast TV for First Time
By
Phil LelyveldApril 9, 2014
Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content
By
Phil LelyveldApril 8, 2014
Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product
By
Lisette LeonardMarch 26, 2014
Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets
By
Rob ScottMarch 20, 2014
We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model
By
Rob ScottMarch 7, 2014
South Korean researchers at public university KAIST have developed an alternative to Google Glass called the K-Glass. Although similar to Google’s electronic eyewear, KAIST’s wearable alternative is equipped with a special AR chip that enables the device to recognize objects without relying on barcodes or other markers. While currently bulkier than Glass, KAIST explains that its processor “duplicates the ability of the human brain to process visual data.” Continue reading K-Glass: South Korea Developing Alternative to Google Glass
By
Rob ScottMarch 5, 2014
As part of a new long-term programming deal with Disney, Dish will curtail the use of its DVR ad-skipping feature, Auto Hop, for ABC shows. The deal will also provide Dish with online video rights to Disney’s flagship TV channels for a planned Internet-based TV service. The rights deal, confirmed by both companies Monday, marks a first of its kind for Disney. ABC and other major broadcasters have been involved in litigation over the Auto Hop feature since it launched in 2012. Continue reading Dish Programming Deal with Disney Resolves Auto Hop Dispute
By
Rob ScottMarch 5, 2014
According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming
By
Lisette LeonardFebruary 28, 2014
At the Mobile World Congress in Barcelona this week, Qualcomm demonstrated the next generation of 4G LTE, called LTE Advanced Category 6, which produces download speeds of 300Mpbs. This technology will be integrated into Qualcomm’s Snapdragon 805 processor, which will be used in next-gen Android tablets. The technology is already being used for networks in South Korea, mainly due to interest from broadcasters who want to use it for delivering 4K TV. Continue reading LTE Advanced: Qualcomm Demos Blazing Download Speeds
By
Lisette LeonardFebruary 25, 2014
Samsung recently announced it will make two follow-up smartwatches to the Galaxy Gear. The new Gear 2 and Gear 2 Neo will be available just five months after the release of their predecessor. While most of the key specs are similar to the first Gear, the new models will have a 1.0GHz dual-core SoC of unspecified make, in contrast to the 800MHz single-core chip in the first Gear. The new battery will last twice as long, and most importantly, the next-gen smartwatches will run on Tizen rather than Android. Continue reading Samsung Gear 2 Smartwatches Switch from Android to Tizen