More Americans are watching TV on-demand and over-the-top. Although some services such as Netflix and Amazon Prime are ad-free, the number of OTT ads is growing. Pivotal Research reports that smart TV viewing skyrocketed 65 percent over the last year, accounting now for 8.1 percent of TV viewing for the 18-to-49 demographic. In line with that finding, Innovid, which serves ads to TV apps and web video outlets, says the share of ads now placed on connected TVs has quadrupled in the same time frame. Continue reading As Viewing on Smart TVs Increases, Advertisers Gain Interest

StubHub has become the first ticketing service to be made available on Apple TV. Users of the fourth-gen connected-TV device can now browse, check seating options, and buy tickets to concerts and sporting events through their televisions (although, to make a purchase, explains TechCrunch, “the Apple TV app will redirect users back to your mobile phone to complete the process”). StubHub, which was acquired by eBay in 2007, currently sells tickets via mobile apps for iPad, iPhone, Apple Watch and Android devices. According to Variety, “the company has partnerships with more than 60 teams in the MLB, NBA, NHL, Major League Soccer and NCAA, as well as AEG, AXS and Spectra.” Continue reading StubHub Rolls Out First Ticketing App Available for Apple TV

Facebook is interested in global live-streaming rights to “Thursday Night Football” as well as a selection of the National Football League’s 2016-17 games, say sources knowledgeable about the Silicon Valley company’s plans. If Facebook succeeds in obtaining those rights, it will be its first major TV content deal and would mark a departure from its video strategy thus far, which has focused on short-form for the last two years. As Facebook Live has become more of a priority, sports have shifted to the fore. Continue reading Facebook Looking to Stream NFL’s Thursday Night Football

According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set

With an app from startup Watchup, Apple TV users can now receive free customized newscasts from 160 news partners, including CNN, Fox News Channel, CBS News and Tribune Media, as well as local news covering 80 percent of U.S. markets. Users can select topics of interest and then further refine resulting newscasts by “liking” or “disliking” specific reports. The app supports fourth-generation Apple TV, launched last fall, as well as apps for iOS and Android, Amazon Fire TV, Microsoft Xbox 360 and Nintendo Wii U. Continue reading Watchup for Personalized Newscasts is Now Free on Apple TV

Amazon just began offering some enticing add-ons for its Prime members: on-demand programming from Showtime, Starz and other channels, for as much as $8.99 a month. The goal is to lure more consumers to become Prime members, a $99 a year program that offers unlimited two-day shipping among other benefits, since Prime members spend more money on the site than non-Prime members. The add-on channels can be accessed via Amazon’s apps on mobile devices, streaming boxes and connected TVs. Continue reading Showtime, Starz Now On Tap For Amazon Prime Members

Tubi TV, a startup that aims to aggregate content for free TV streaming, added to its Hollywood studio support with new investments from MGM and Lionsgate. They join the $6 million Series B round of financing led by new investor Cota Capital and existing investor Foundation Capital. As part of the deal, MGM and Lionsgate licensed hundreds of titles from their catalogs to Tubi TV. Former Fox Television Entertainment Group chair Sandy Grushow, currently chief executive of Phase 2 Media, also just joined the Tubi TV board. Continue reading MGM, Lionsgate Invest in Free TV Streaming Service Tubi TV

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

Nielsen and Roku have started working together to measure the audience demographics of ads that play through Roku streaming devices. That means Roku will be the first Internet-connected TV platform that will be able to offer the same audience guarantees as traditional television. Advertisers will already be familiar with the Nielsen audience breakdowns, which will also be integrated into the Roku Ad Framework toolkit. The companies will be testing the new tracking this summer. Continue reading Nielsen to Track Audience Demos of Video Ads on Roku Devices

The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily

In an effort to expand the company’s software capabilities, Samsung announced that its Tizen operating system would be widely adopted in its smart TVs beginning this year. According to the company, the Tizen operating system will allow Samsung’s Internet-connected TVs to sync with other CE devices, including smartphones, via a Wi-Fi connection that enables content sharing. While availability has yet to be announced, the Tizen-based televisions will be showcased at the 2015 International CES next week. Continue reading Samsung Plans to Demo Tizen-Powered Smart TVs at 2015 CES

Hulu founding CEO Jason Kilar, who left the service early last year, is among those getting ready to take a run at Google’s YouTube. Kilar is expected to roll out an ad-supported online video service called Vessel as soon as this month, according to insiders. Vessel, to be offered via a free tier or monthly paid subscription service, will reportedly feature videos from top YouTube stars with agreements that will keep the videos off YouTube for three days. Vessel was designed primarily for smartphones and tablets. Continue reading Former Hulu CEO to Target YouTube with Online Video Venture

According to new research from IHS Technology, the introduction of Google’s Android TV platform could disrupt the streaming media player space currently led by Roku and Apple TV. While previous Android-based offerings may have been lacking, a new sophisticated product is expected to more fully integrate with Google-powered features and the Android mobile ecosystem. This may be significant, considering that 213 million connected TV devices are projected for the U.S. by 2017. Continue reading Research Suggests Android TV Could Disrupt Apple and Roku

British Sky Broadcasting Group (BSkyB), the largest pay TV broadcaster in the UK and Ireland, is making an additional $400,000 investment in Jaunt, a Silicon Valley company developing 360-degree virtual reality cinema tech. The British broadcaster invested $350,000 in Jaunt last December, hoping to get one step ahead in the future of television. Jaunt’s technology, which uses Oculus Rift VR headsets, could be rolled out commercially as early as three years from now. Continue reading BSkyB Makes Another Investment in Cinematic VR Developer