Apple, Google, Microsoft, Roku and Boxee are just some of the companies working on ways to re-imagine the TV experience.
“But nobody seems to be able to answer the big question: what exactly is so broken about TV anyway?” writes Matt Rosoff in a commentary for CNN, part of a series designed to “debunk commonly held perceptions about technology.”
Rosoff acknowledges that channel guides are inefficient… “But I’m going to go out on a limb here and say that most TV viewers simply won’t care enough about any of this stuff to shell out $1,500 for a new Apple TV, or spend a few hundred bucks and countless hours fiddling around adding a new box to their TV set and figuring out how it works.”
He notes that while the tech industry wants to optimize the television experience, it is important to remember that TV is passive. We don’t want to work at it. It’s not too difficult to turn the set on, find your channel and you’re done. Even Steve Jobs sometimes just wanted to watch TV and vegetate.
“That’s why we love TV just the way it is,” writes Rosoff. “If it ain’t broke, don’t fix it.”
The Connected TV Marketing Association (CTVMA) launched this week in New York, London, and Melbourne, Australia — in addition to 47 other chapters worldwide — to organize the fast-growing Connected TV industry, which is projected to account for 90 percent of the global TV market by 2014.
“I will be serving as an advisor and co-chair in North America of events and networking,” writes Natan Edelsburg of Sawhorse Media. “The implications for connected TVs with social is obvious. The more Internet enabled your TV becomes the more opportunities there will be to bridge apps and social platforms.”
Co-founder Zach Weiner told Lost Remote in an interview: “Our core reason for existence is help navigate the ways that the marketing, technology and device community can all come together to achieve potential. We hope to help educate, inform and provide oversight for the industry at large.”
“We believe that social TV is one of the core elements that truly enlivens Connected TV and makes it relevant,” adds Weiner. “Television with an endemic connection to the Internet allows for watching behaviors to be socialized in amazingly new and novel ways. New TV apps that are being created and app branding vehicles will all be highly social. EPGs and even programming itself will all have social graphs at their core.”
Add the following news to the growing collection of Apple rumors we’ve heard in the last month…
Mashable reports: “Apple’s relationship with Samsung has deteriorated, and the Cupertino giant may be working with Sharp on the next generation displays for upcoming devices such as the iPad 3, iPhone 5 and a little something called iTV, claims Jefferies analyst Peter Misek.”
According to Misek, the mythical Apple smart TV, which has been a popular subject of recent speculation, is not just a rumor. “Sharp is working on modified amorphous TFT LCD panels for the device,” indicates the post.
Misek places commercial production as early as February with a mid-2012 release date. The new HDTV will reportedly feature some use of Siri, Apple’s voice-activation feature.
While Apple has not made an official announcement yet, competitors are scrambling to prepare for another player in the market, suggests a related BGR post.
LG may debut a television set with Google software at the 2012 Consumer Electronics Show, according to “two people with knowledge of the project.”
The move would be a boon for Google in the field against entrants such as Apple and Microsoft.
Google is working to build support for its Google TV software, despite disappointing sales from its Logitech partnership. The company introduced a redesigned version last month after the earlier release failed to meet expectations.
“The revamped version of Google TV service has a simpler interface,” reports Bloomberg. “The upgrade was designed to show the YouTube video- sharing service better and opens up the platform for Android developers to build applications for TV. Android is Google’s software platform for mobile devices.”
LG rival Samsung has also been in discussions to develop a Google TV product.
Panasonic’s line of Viera TVs now ships with 12 embedded applications, including Hulu Plus and Netflix. About 120 third-party apps are also available for Viera TVs.
Just as PC users add apps to their computers, Viera owners are free to add content apps to their TVs once those apps go through quality-assurance testing by Panasonic.
The company says that more than 40 million connected TVs were sold by 2010, and 2013 projections suggest sales of connected TVs will outpace those of PCs.
“Panasonic also recently announced a new gaming app, PlayJam; a Bollywood movie/video channel, BigFlix; and the Viera Connect Market, whereby users can upload credit card information once and use it across a variety of apps, such as a demonstrated app in which users could buy 3D eyewear, among other consumer electronics devices,” reports Home Media Magazine.
Google is offering an update to Google TV that includes a streamlined UI, quick-launch bar for most-used apps, an app that can locate 80,000 movies and TV episodes via the Web or TV, and a new TV-oriented YouTube interface.
The Android Market looks to launch current and new apps specially optimized for television (access to the Android Market may prove the biggest step for Google TV).
YouTube is looking to create original content and become a “next-generation cable provider” by signing deals with media companies and celebrities.
However, the service has been hindered by TV networks that “continue to block Google TV from viewing Web sites that stream some of their shows that are freely available to personal computer browsers,” reports Forbes. “That’s a big turn-off given that other devices such as Apple TV, Roku, and many others offer access to more TV content.”
In a related post, GigaOM lists the more notable new features and includes a 7-minute video demo.
“The new version of Google TV isn’t really all that groundbreaking; rather, it’s what Google TV should have offered all along,” suggests GigaOM. “And that seems to be exactly what Google was aiming for with this release — not a big flash, but finally a solid base that can be continuously improved both through Google’s apps as well as applications from third-party developers.”
The GSMA released research this week that outlines the market opportunity and revenue potential for connected devices.
According to the press release: “The research shows that the number of total connected devices is expected to increase from approximately 9 billion today to more than 24 billion in 2020, and within that, mobile connected devices will grow 100 per cent from more than 6 billion today to 12 billion in 2020.”
This would create a $1.2 trillion market opportunity for the wireless industry, seven times what is expected for 2011.
“We are entering the next phase in the development of the mobile industry, one where we will see mobile connect everything in our lives,” said Michael O’Hara, chief marketing officer for GSMA. “In this new Connected Life, mobile will transform society and will have a profound effect on the way we interact not only with each other, but also with our surroundings.”
These opportunities include increased connectivity with appliances, consumer electronic devices, and across sectors such as the health and automotive industries.
In a related story, Jon Peddie Research predicts that 300 million tablets will ship in 2016. Also, the firm expects three quarters of a billion smartphones will ship in 2016 and there will be increases in handheld game consoles and e-book readers.
“The processors powering these devices will be truly amazing, consuming remarkably little power, built in the latest nanometer technology, and delivering unbelievable performance and functionality,” suggests the Jon Peddie report. “And although all of the devices will share some functionality and capabilities, no single device will kill any of the others…at least immediately. Each device will have a different form, primary function, and price. All will be connected all the time, and most will have 3D displays and cameras.”
UltraViolet (UV), the digital locker system that allows viewing of content across multiple devices, will roll out on October 11th in the U.S. with an expanded global rollout expected in the months to follow.
“All of the major studios are supporting the new cloud-based product, although Disney is not one of the more than 70 official members of the Digital Entertainment Content Ecosystem, which oversees UV,” reports Variety.
Warner Bros. exec Justin Herz said this week that his studio will provide half of its movie and TV catalog available on UltraViolet by the end of 2012. The first UV release, Warners’ “Horrible Bosses,” will reportedly be released Tuesday, to be followed by the availability of “Green Lantern.”
Fox suggested that “a significant” amount of its content would soon be UV-enabled, while Sony plans to launch with “The Smurfs” and “Friends With Benefits.”
“Studios that have signed up for UV hope the new technology will re-ignite the home entertainment market and boost revenues following the collapse of DVD sales and the failure of Blu-ray to generate excitement among consumers,” adds Variety. “UV-enabled discs allow buyers to watch the same content on 12 different devices with an Internet connection, including connected TVs, laptops, tablets or mobiles, once they open a streaming account.”
Rob Wiesenthal, chief financial officer of Sony America and chief strategy officer of Sony Entertainment, says TVs will get access to video content through tablets which would enable, for example, Sony’s Video Unlimited subscribers to go to a friend’s house and “throw” a film to the TV set.
“If you think back five years, it was all about the boxes; Tivo, Slingbox, Roku,” he said. “I think consumers really had box exhaustion.” Apple’s AirPlay, for example, allows iPads and iPhones to wirelessly connect to TVs.
Sony is using the Digital Living Network Alliance standard to interoperate with different manufacturer’ devices without the need for a box.
“Other benefits include the lure of offering more targeted advertising through an IP-enabled tablet than has proved possible through set-top boxes, and the advantages of finding content on a tablet rather than by aiming a remote control at a TV 10 feet away,” reports Financial Times.
In order for this approach to work, however, home Wi-Fi networks will require the capacity to transfer large video files without interruptions and cable providers will need to be willing to make content available this way.
Pandora now claims more than 100 million registered users. CTO and EVP of Product Tom Conrad credits the success of his company’s Internet radio service with the decision to embrace both Apple’s iOS and Google’s Android mobile operating system. Conrad spoke at this week’s GigaOM Mobilize conference.
However, Pandora had a rocky start regarding growth on mobile platforms until the iPhone came along to help turn things around. And at one point, Conrad had little interest in Android. Pandora shipped its app through the iTunes store and watched its user base explode from 13 million to what it is today.
“Conrad has also since made peace with Android, about which he had previously said that he needed the platform ‘like I need a hole in my head,’ referring to the confusing state of Android fragmentation. On Monday, Conrad didn’t want to go into the specifics of Android vs. iOS market share amongst Pandora users, but he called Android’s growth ‘nothing short of remarkable.'”
Now Pandora is embracing HTML5 as it looks to what’s next.
“The company launched a new HTML5-powered website last week, and Conrad said that using HTML5 helped to both dramatically increase the performance of the site as well as implement new social features,” reports GigaOM.
Conrad calls HTML5 a “key enabler for connected devices,” hoping that it will provide opportunities for Pandora on connected TVs and car dashboards.
Currently, 70 percent of Pandora’s listening occurs on mobile devices. “In the future, the majority of Pandora listening will happen in the car and on the connected device,” predicts Conrad.
Technology is now “an experience” on the Ford Evos Concept car, unveiled at the 2011 Frankfurt Auto Show last week.
This cloud-connected vehicle knows all about your preferences, health, work schedule and much more. As a plug-in hybrid it can also “run as a full electric for at least part of its 500 mile total range,” reports Engadget.
The car polls your work schedule, traffic and weather information to determine when your alarm at home should wake you to get you on the road in time. It continues your cloud music from your home seamlessly. It suggests alternate routes based on last minute changes to your schedule. It alters the energy consumption, braking, suspension and steering based on the requirements of the road ahead.
Moreover, it adjusts the music to suit your preferences for a particular stretch of road. You can also share driving routes with your friends. The Ford Evos monitors your heart rate and pollution conditions and responds accordingly.
This fall’s TV season may see some shifts in terms of viewership numbers, due in large part to media technology trends, suggests Variety.
As TVs continue to become connected to the Web via Blu-ray players and gaming consoles in more homes, the technology may impact viewing habits and not turn out to be as positive for TV programming as originally envisioned by the industry.
New research from Knowledge Networks suggests users may use their Web-connected TVs to perform other online activities before getting around to watching programming. Variety points out that online access to TV content also provides “the option of using a full-sized TV screen for all sorts of activities and functions previously associated with a computer, from perusing photos to long-distance chatting with relatives to playing games or frequenting chat rooms.”
The article poses a compelling question: “So do programmers have a new threat — one where using the TV doesn’t mean actually watching their content?”
Ford and Toyota announced this week they will work together on the development of standards for Internet connectivity in their vehicles.
The collaboration will address Bluetooth and Wi-Fi use, in addition to back-end networking infrastructure for in-vehicle data services.
“Standards will be crucial to enable car companies to work with third party developers, device makers, cell phone companies and Internet companies to create applications that are actually compelling to drivers,” reports GigaOM. “Drivers will want to move their data, digital entertainment and Internet services from their homes and cell phones to their cars, and this will rely on a standardized format.”
Ford is developing related technology beyond digital entertainment and basic Internet services, with the goal of enabling vehicles to wirelessly communicate in an effort to reduce crashes and fuel consumption.
Ford recently demonstrated a “short-range” Wi-Fi network that allows vehicles to communicate in a private cloud with other vehicles.
One key application is to alert drivers of potential crash situations in time to allow them to respond. The cloud technology has significant advantages over radar systems.
The technology could also enable communication with a traffic management system to help avoid traffic jams, thereby saving time and fuel.
Ford hopes to have its intelligent car technology in production as early as 2013.
