Young Car Buyers Are Influenced More by Price Than New Tech
By Lisette Leonard
January 30, 2014
January 30, 2014
While automobile manufacturers are increasingly integrating new infotainment and connected technologies to vehicles, younger buyers remain more concerned with economics than the latest tech advancements. The majority of this target market often cannot afford to spend extra money for new features. The most important factors in choosing a car for young buyers tends to be fuel economy and price. Many young buyers are purchasing used cars, rather than new models with updated technology. Continue reading Young Car Buyers Are Influenced More by Price Than New Tech