Microsoft shares jumped 9 percent on Tuesday after a strong earnings report that beat analysts’ expectations and rode a wave of enthusiasm over the company’s prospects in artificial intelligence. The rally continued on Wednesday, when shares were up by more than 7 percent even after the UK’s Competition and Markets Authority said it intends to block the software giant’s planned $68.7 billion acquisition of Activision Blizzard, citing concerns about the merger’s impact on “the growing and fast-moving” cloud gaming sector, while providing a clean bill of health in the console market. Microsoft says it will appeal the decision. Continue reading UK Blocks Microsoft-Activision Merger, Companies to Appeal

Sega Corp. has agreed to pay about $776 million for Rovio Entertainment, the Finland-based maker of the “Angry Birds” game franchise. The move aims to help Sega establish a presence in mobile gaming while launching Rovio IP in the PC and console markets. The tender offer — equivalent to about $10.15 per share — was issued from Sega’s wholly-owned UK subsidiary Sega Europe Ltd. and parent company Sega Sammy Holdings. Sega, based in Japan, has as part of its mid-term plan earmarked $1.8 billion for expanding its global presence and “exploring new ecosystems” through 2026. Continue reading Sega to Purchase ‘Angry Birds’ Maker Rovio for $776 Million

Microsoft is reportedly building an Xbox mobile store, challenging Apple and Google. The Redmond company’s pending Activision Blizzard deal is key to successful implementation of its mobile gaming strategy, which was previously hinted at and now comes to light in a filing with the UK Competition and Markets Authority, which requested additional information from Microsoft as part of its analysis of the $68.7 billion deal. In its filings, Microsoft says a “next generation” game store that “operates across a range of devices, including mobile” is significant impetus for the acquisition. Continue reading Microsoft’s New Gaming Strategy Includes Xbox Mobile Store

Amazon is introducing a voice-activated gaming feature called Alexa Game Control that lets players dictate the action. The February 2023 release “Dead Island 2” will be the first game to incorporate Alexa Game Control. Currently in private beta, the new feature will initially roll out to a wider audience only in North America. Players who want to use the technology will need either a free Amazon account or Amazon Prime. With that in place, one can activate Game Control using push-to-talk or with a hands-free Voice Activity feature that automatically detects speech. Continue reading Amazon Schedules Rollout of Alexa Voice Control for Gamers

Sony Interactive Entertainment is launching a new PlayStation Plus subscription service in June. Combining the existing PlayStation Plus and PlayStation Now, the new service will first debut in Asia, with Europe, North America and the rest of the world to follow. The company is rolling out an “early look” at the new PlayStation Plus, which will feature “curated content from our exclusive PlayStation Studios team and our third-party partners,” for multiplayer gaming to install or stream. Subscriptions on three tiers of service will be available for monthly, quarterly or annual rates.  Continue reading Sony Interactive to Debut New Subscription Gaming Service

As an experiment, some advertisers are placing TV ads in video games with the aim of reaching a younger demographic less likely to watch traditional television. Ad tech firm Simulmedia is running the tests, such as enabling the Turner division of AT&T’s WarnerMedia to run ads promoting Turner properties — the animated “Rick and Morty,” sci-fi series “Snowpiercer” and celebrity golf show “The Match” — within Electronic Arts’ “UFC 3” fighting game. That was followed by Experian testing an ad for Experian Boost within the same game. Continue reading Brands Experiment with Placing Ads in Console Video Games

According to Newzoo, in 2020 the globe’s 2.7 billion gamers will spend $159.3 billion on mobile, PC and console games, representing 9.3 percent growth from 2019. The game market is on track to exceed $200.8 billion in revenue by 2023, with growth of 8.3 percent per year. The COVID-19 shutdown and the release of new consoles by the end of the year are the biggest contributing factors to growth. Some game developers also note that, during the pandemic, older players of casual games are reactivating accounts. Continue reading Mobile, PC and Console Gaming Skyrocket During Pandemic

Creating Metaverse, the digital universe depicted in “The Matrix,” “TRON” and “Ready Player One” and described by novelists William Gibson and Neal Stephenson, sounds like a nearly impossible feat. But Seattle-based 8 Circuit Studios, staffed by veteran gamers, plans to rely on its expertise plus blockchain and cryptocurrency to develop this world more quickly than previously deemed possible. That’s because the company proposes that gamers, developers and publishers will work together to create the Metaverse ecosystem. Continue reading 8 Circuit Studios Uses Blockchain, Ethereum to Build Games