Pinterest grew Q4 year-over-year revenue by 4 percent, to $877 million, while full year sales jumped 9 percent in 2022 totaling $2.8 billion. The company said that global monthly active users also grew by 4 percent in the three month period ending December 31, to a total of 450 million. CEO Bill Ready emphasized on the earnings call the intent to eventually “make every pin shoppable.” Similar to how it is monetizing still images Pinterest is focusing on making videos “more actionable” by applying what it calls “our computer vision technology.” Continue reading Pinterest Grows Its Active Users, Focuses on Video Shopping

Amazon is introducing Inspire, a feature that lets customers shop from a custom feed of videos and photos. Drawing comparisons to TikTok, Inspire is currently available to select U.S. users, with plans for a national rollout in the coming months. Inspire takes Amazon further into social shopping territory, where competitors Meta Platforms and Alphabet have followed TikTok and its parent ByteDance into the short-video shopping format. While the U.S. and Europe have failed to duplicate the astounding volume of China’s social shopping, Amazon — with a customer base in the hundreds of millions — could jump-start it. Continue reading Amazon Pushes into Social Shopping with Its Inspire Feature

Is there a practical business model for wearables? A CES panel on “What’s New in the Quantified Self” did a deep dive on that question, with panelists drawing from their own early experiences. Engaging consumers with wearables is proving to be much more difficult than anticipated, say the panelists, who report that 85 percent of wearables are abandoned after one month. Success may rely on the industry identifying models that address interaction with data and long-term consumer engagement. Continue reading CES: The Quantified Self – Is There a Model for Making Money?