Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Continue reading Google Testing New Data Protections with Privacy Sandbox

Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Continue reading Apple Privacy Changes Hurt Meta, Help Google, Pundits Say

Twitter net income dropped 20 percent in Q4, but the company posted revenue gains for both the quarter and the year, up 22 percent to $1.57 billion for the three months ending December 31, and 37 percent for the year, which closed at just over $5 billion. Net income was $182 million in Q4, versus $222 million in 2020, due to increased costs in areas such as hiring and marketing. Twitter announced a $4 billion stock buyback and said it would maintain its aggressive Q4 2023 goal of 315 million monetizable Daily Active Users (mDAUs). Continue reading Twitter Revenue Tops $5 Billion in 2021, Up 22 Percent in Q4

Facebook continues to feud with the European Union over data transfers to the U.S., which the EU’s highest court twice prohibited. “Facebook has been ignoring EU law for 8.5 years now,” says privacy advocate Max Schrems, whose 2013 complaint against Facebook prompted the Court of Justice of the European Union (CJEU) to conclude that the U.S. did not offer sufficient protection for EU data and transfers should stop. Schrems says the social giant takes “the view that the Court of Justice is wrong — and Facebook is right. It is an unbelievable ignorance of the rule of law.” Schrems has now obtained an internal Facebook document that explains the company’s justification. Continue reading Doc Reveals Theory Behind Facebook’s Defiance of EU Court

Twitter revealed that the Federal Trade Commission may hit it with a fine up to $250 million for using consumers’ email addresses and phone numbers — collected for “safety and security” purposes — to target ads, something it said it did “inadvertently” between 2013 and 2019. This is a violation of its 2011 agreement with the FTC, in which Twitter agreed that it would no longer mislead consumers by not disclosing other potential uses. Twitter has already received a draft complaint from the FTC. Continue reading FTC to Fine Twitter for Using Consumer Data for Targeted Ads

In March, Senator Elizabeth Warren debuted her plan to break up big tech companies, from Amazon to Facebook. Her campaign paid for a billboard in San Francisco with the message in capital letters. Now, almost seven months later, leaked audiotapes reveal what Facebook chief executive Mark Zuckerberg thinks about her plans. In the tapes, Zuckerberg tells employees that, “if she gets elected president, then I would bet that we will have a legal challenge, and I would bet that we will win the legal challenge.” Continue reading Audiotapes Reveal Zuckerberg’s Take on Big Tech Breakup

Microsoft’s CTO office is reportedly creating a Data Dignity team to find ways to give users more control over their personal information — including the possibility of buying and selling it to third-parties. To set itself apart from other tech behemoths, Microsoft has been asserting its efforts for consumer privacy. But the company has faced its own privacy faux pas such as collecting data for Windows 10 and using human workers to transcribe Skype conversations. Data Dignity could help burnish its image. Continue reading Microsoft Develops Data Dignity Project to Empower Users

According to sources, the Federal Trade Commission, which is investigating Facebook for mishandling of personal data, is also taking a close look at co-founder/chief executive Mark Zuckerberg and deciding if and to what degree he should be held personally responsible. Should the FTC move in this direction, it would be a major new challenge for the Silicon Valley company and a personal censure of Zuckerberg. At the same time, Facebook just revealed it botched the safeguarding of millions of Instagram passwords. Continue reading FTC Examining Zuckerberg’s Personal Role in Data Lapses

After announcing its purchase of Eero last month, Amazon said the deal with the company, which makes easy-to-use Internet routers, just closed. According to Amazon senior vice president of devices and services David Limp, Eero will continue to be its own entity within Amazon, similar to Ring and Blink. Eero sells a package of one second-generation hub and two beacons for $400, which was discounted by $100 on the first day of the announcement. The package is enough to connect hardware in an apartment or small home. Continue reading Amazon, Eero Stress Privacy Policies Will Remain the Same

Google has just standardized its Gmail policy, saying it will no longer scan the user emails of its free consumer service in order to serve targeted ads. The company adopted this policy with its G Suite corporate customers’ emails, and now adds its consumer service to avoid confusion and create a single policy. Google says the new policy, which will impact 1.2 billion consumers, will become active later this year. The company will continue to serve ads, but will draw data from YouTube or search rather than emails. Continue reading Google Creates a Unified Corporate, Consumer Gmail Policy

Next month, hitting the “Like” or “Share” button on Facebook will do more than signal approval. Facebook’s algorithms will begin to share data on peoples’ browsing history into its ad targeting systems, which means that, depending on what a user “Likes” or “Shares,” he or she can be served related ads on Facebook, photo-sharing service Instagram or any mobile app that uses Facebook’s ad network. Facebook’s “Like” button, which adds a bit of code to the page, was first offered to publishers in 2010. Continue reading Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting

While debates over privacy on and off the Internet rage, Japan has just come out with an ideal item for the privacy conscious: eyeglasses that block facial-recognition technology. The Privacy Visor, which was the brainchild of the government-affiliated National Institute of Informatics and an eyeglass manufacturer over the last two years. The Visor works by using patterns and angles on the lens that either reflect or absorb light, disrupting auto-focus to make faces undetectable. Continue reading Japanese Glasses Guard Privacy by Disabling Face Recognition