As a means of addressing concerns related to social video and costly data consumption, Facebook will start testing a new video download option next week with users in India. “While on Wi-Fi, people can sync videos to their device for offline viewing within Facebook’s app,” explains TechCrunch. “Facebook is touting this as a win for video publishers, who might be grumpy about Facebook’s recent feed ranking algorithm change that prioritizes friends over pro content creators.” To avoid piracy, videos will be locked in the platform’s app, and not viewable from a device’s local memory. Also, publishers can opt out of the feature via the Content Distribution setting. Continue reading Facebook to Test Downloading Social Video for Offline Viewing

Podcasts have some unique challenges in attracting new listeners, since there is no universal method for sharing audio files on social media and distribution has been mainly limited to the Apple Podcasts app. However, podcasts like “Serial” are trying to change that by producing more multimedia content to make it easier to share on a wider variety of social media and spread the word about the show. Other brands, like Google Play and Pandora, are jumping into podcast distribution with new apps and products. Continue reading Podcast Experiments with Sharing Related Multimedia Content

BitTorrent’s peer-to-peer Web browser endeavor, Maelstrom, is now in beta. Since its limited alpha release back in December of last year, the browser has reportedly seen as many as 3,500 publishers and more than 10,000 developers sign up to work on its platform. The beta release will make the browser available to more people and help gauge interest in a torrent-based service built on a decentralized, P2P architecture. For now, the beta version of Maelstrom is only available for Windows users. Continue reading Maelstrom: BitTorrent’s New Browser Built on P2P Architecture