Content hubs are gaining traction with streaming platforms as a search and discovery tool, according to a new study by Horowitz Research, which notes eight in 10 consumers indicating they watch content from a collection or hub occasionally. Multicultural audiences are turning to using hub resources in significant numbers, with African American streamers engaging at the 80 percent rate, and Asian viewers at 65 percent. The number trends higher — at 77 percent — among less acculturated Asian streamers. Among Latinx streamers, nearly 59 percent say they’ve turned to Latinx content collections, with less acculturated doing so at higher rates (78 percent). Continue reading Study: Streaming Viewers Are Interested in Hubs for Discovery

Verizon is opening its +play streaming hub in beta to mobile, 4G LTE and 5G home Internet customers. To sweeten the deal, the carrier is offering Netflix Premium free for a year to customers that sign-up for “a 12-month or seasonal subscription” to one of its other content partners. Verizon claims there are 20 platforms onboard for the beta launch, among them: HBO Max, Discovery+, Xbox Game Pass Ultimate, NFL+ and Peloton. Netflix Premium usually costs $20 per month (or $240 a year) and includes 4K streaming as well as ability to simultaneously download or watch on four devices. Continue reading Verizon’s +Play Rollout Includes a Free Netflix Premium Offer

The NPD Group reports that awareness and satisfaction of UltraViolet is on the rise with American consumers. According to NPD’s “Digital Video Adoption Monitor Report,” 44 percent of U.S. consumers have heard of UV or recognize its logo. That marks a nine percent increase over last year. Consumers pointed to DVD and Blu-ray packaging as the primary source for raising awareness. NPD notes that 91 percent of current UV users indicate they are satisfied with the service, up eight percent from 2013. Continue reading UltraViolet Awareness and Satisfaction on the Rise, Says NPD

Amazon and Hit Entertainment have teamed up to offer a “content hub,” which will allow preschoolers to watch episodes of a new children’s television show, “Fireman Sam,” alongside ads for related merchandise, such as toys and apparel. “Fireman Sam” episodes will be available exclusively on Amazon, starting with the first 13 episodes released yesterday. The content hub raises questions about children’s advertising, which is usually subject to regulation when it appears on TV. Continue reading Amazon to Sell Kid’s Show and Merchandise via Content Hub