About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

Machinima is the latest Internet company to attempt to launch an online TV video service. The company is looking to develop and license content, and operate as an over-the-top video subscription service, bypassing traditional pay TV providers. In 2012, Google led a round of investment with $35 million. Machinima is attempting to raise additional funds, and has recently started talks with studios for producing original content. Continue reading Machinima Moves Closer to Becoming Online Pay TV Service

The BBC announced on Thursday the BBC User Experience Research Partnership, a collaboration between BBC Research and Development and several universities, which involves research in User Experience and Human Computer Interaction. The initiative will develop pilot programs and prototypes, and will share its results. It also builds upon the BBC R&D’s strong record of collaboration, and focuses on strategies for the BBC and media industries. Continue reading BBC Launches Research Collaboration in User Experience

Netflix’s stock value has increased 178 percent during 2013, one of the best performing companies on the S&P 500 index. In order to maintain its edge, Netflix may need to be more like Amazon than HBO, with more of a focus on spending than a fixation on profit growth. But Netflix’s practice of dropping unpopular content may give competitor Amazon a new opportunity to secure exclusive rights to additional programming and gain ground over Netflix. Continue reading Netflix Spending More On Content While Dropping Content

Hollywood studios are reexamining traditional distribution models in an era of piracy enabled by digital technologies. Today’s media savvy consumers have evolving expectations regarding how they discover and share music, video content and games, thanks in part to new cloud-based technologies, streaming media services and sophisticated social tools. Some media companies are even considering the idea that models popular with pirates are worth imitating. Continue reading Shift in Consumer Demand: Should Studios Emulate Pirates?

Twitter is reportedly close to reaching partnerships with TV networks that would bring video content and advertising to the social site. Talks are underway with Viacom, Comcast and NBCUniversal, say sources, who note that the deal with Viacom would allow the micro-blogger to host TV clips on its site and sell ads alongside them. The push for TV coincides with Twitter’s expansion into music discovery and sharing with its new mobile app. Continue reading Twitter Pursuing Deals to Host Television Content and Ads

According to Motorola Mobility’s recently released Fourth Annual Media Engagement Barometer, consumers are watching a great deal of video on multiple screens, but are frustrated with the process. Time-shifting technology and mobile devices have led to a significant shift in global media consumption. The Engagement Barometer is an independent global study of video consumption habits among 9,500 consumers in 17 countries. Continue reading Motorola Mobility Report: More Video, but Viewers Frustrated

It seems a number of major media companies are looking to get into streaming video as it continues to grow more popular. On-demand music service Spotify is the latest company rumored to be in the planning stages of such a service, perhaps a surprise to many since its focus has thus far strictly involved music. But two sources say Spotify intends to grow into an on-demand music and video service, including original content. Continue reading Will Spotify Be Next to Develop Video Streaming Service?

As part of its new initiative to offer original content, Amazon has announced production of a comedy series based on the Columbia Pictures film “Zombieland.” The series will have the same name and will be available for free to subscribers of Amazon Instant Video and LOVEFiLM. This marks the seventh original comedy series added to the new lineup from Amazon Studios, which will also feature six pilots for children. Continue reading Zombieland: Amazon Announces Original Comedy Series

According to Nielsen’s Vice Chair Susan Whiting, who was a part of a panel discussion analyzing disruption in traditional media usage at the Mobile World Congress in Barcelona on Wednesday, consumers are not abandoning one platform for another. Instead, they’re spending more time than ever viewing and reading news and entertainment content, using mobile devices as an access point. Continue reading Mobile Activity on Upswing, Opens Doors for Mobile Ad Biz