Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

Rovi announced that it is purchasing video discovery and voice search startup Veveo and the company’s IP for $62 million in cash and up to an additional $7 million based on performance milestones. The acquisition of Veveo’s technology is expected to bring new voice search capability to Rovi’s video discovery platform. Veveo uses natural language processing combined with semantic tech to integrate intuitive search and recommendation features into video discovery applications. Continue reading Rovi Pays $69 Million to Acquire Voice Search Startup Veveo

Twitter is targeting second screens with a strategy that focuses on the intersection of video and data. The company has reportedly been meeting with agencies and brands this year, including several meetings held during CES, to showcase its ad product road map. Those who met with Twitter signed non-disclosure agreements and could not discuss upcoming products, but the strategy is believed to be bullish on video and data, and a counter to Facebook’s recent push into video. Continue reading Twitter and Facebook to Battle for Second Screen Ad Dollars

Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

Twitter has announced a plan to run experiments on some of its users. While there have been rumors of Twitter becoming more involved in messaging, it is probably more accurate to say that Twitter is interested in conversations. With Twitter’s experimental apps, conversation is moved to the forefront. Namely, the way you send and receive direct messages, monitor your friends’ behavior, and participate in public conversations are all a lot more obvious. Continue reading Twitter’s Experimental Apps Focus on Fostering Conversation

Yahoo announced it has acquired SkyPhrase, a four-person startup that develops natural language processing technology. SkyPhrase will join the Yahoo Labs team in New York and will help with Yahoo’s efforts in content delivery for mobile users, who are becoming more accustomed to devices that respond to conversational queries. SkyPhrase’s NLP technology is expected to be used for fantasy sports and other areas that rely on queries involving complex data sets. Continue reading Yahoo Picks Up Natural Language Processing Startup SkyPhrase

Apple has reportedly acquired social media analytics firm Topsy Labs for more than $200 million. Topsy is one of four Twitter partners with access to the social network’s full stream of tweets, currently averaging about 500 million messages per day. The firm then analyzes the information and resells it to customers. Topsy markets itself as a global trendspotter and has helped Hollywood studios predict box office demand for movies based on social chatter. Continue reading Apple Goes Social with $200 Million Purchase of Topsy Labs

At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business

Kids who watch shows such as “Dora the Explorer” and “Blue’s Clues” are often asked questions that encourage responses, but the TV of course does not interact beyond that point. This problem is being solved by San Francisco startup ToyTalk, a company launched by former employees of Pixar Animation Studios. Their first iPad app, “The Winston Show,” features Winston and his sidekick Ellington posing questions to their young viewers and then responding intelligently. Continue reading Pixar Veterans Create Interactive Talk Show App for Kids