“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

Some of the 2014 Winter Olympic Games will be recorded in Ultra HD according to Tony Werner, Comcast’s chief technology officer. The cable company will integrate a new app in Samsung’s 4K TVs to allow for on-demand streaming of the games broadcast from Sochi. Part of the motivation to record in UHD is to “stimulate the imagination” of viewers to see what 4K can do for sports, Werner explained at a CES panel discussion on UHD content. Continue reading Comcast Unveils Plans to Produce Winter Olympics in Ultra HD

Eye IO, LLC (eyeIO) announced on Friday that its Ultra HD compression encoding technology has been licensed by Sony Pictures to help the studio offer content on Sony 4K Ultra HD TVs in the home. Owners of Sony 4K TVs will be able to access a number of movies via Sony’s 4K media player, which will launch this summer. The eyeIO technology processes, compresses and encodes 4K source files into a format that requires less bandwidth. Continue reading Sony Pictures Turns to eyeIO Video Compression for 4K Player