Starting April 25, Nielsen will provide data for connected TV devices, including Roku, Apple TV, Amazon Fire TV, Google Chromecast, Microsoft Xbox, Sony PlayStation and Nintendo Wii. Also new is Nielsen’s Total Use of Television (TUT) that adds connected-TV device data to traditional TV usage. Nielsen research, based on data from 40,000 households with 100,ooo+ TVs and 50,000 TV-connected devices, also shows that consumers are less likely to cut the cord than add streaming services to traditional pay TV. Continue reading Nielsen Debuts Connected TV Data, Adds to Television Usage

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

During his keynote presentation at CES 2016, YouTube’s chief business officer Robert Kyncl expressed continuing confidence in the growth of online video. He believes that people will spend most of their time (outside of working and sleeping) watching digital video. The executive stood by his 2012 predictions that 90 percent of all Internet traffic would be video and 75 percent of all video would be digital by the year 2020. Kyncl also explained how YouTube is evolving and planning to support high dynamic range. Continue reading YouTube Exec Stands By His Online Video Growth Predictions

Television companies have been telling their investors that the slow decline of pay-TV subscribers will continue at a gentle pace. But new studies show that cord cutting has accelerated, most likely driven by an increased number of digital video services. By 2019, almost 23 percent of U.S. households are expected to have cut the cord. Among the newest services is a Yahoo app that helps viewers find TV shows from a variety of digital services and launch the titles in the smartphone’s video apps. Continue reading Cord Cutting Gaining Steam as Digital Video Services Grow

The Federal Communications Commission is deliberating whether cable and satellite TV companies should have exclusive control of the set-top box, an idea applauded by Google and TiVo and vigorously opposed by the cable/satellite TV industry. Increased competition would lower costs and drive improvements in functionality, say Google and TiVo. Among the supporters of this idea is the COMPTEL trade group, whose membership includes Amazon and Netflix. The cable industry, already suffering losses to cord cutting, strenuously opposes the move. Continue reading FCC May Consider New Standard to Open Up Control of STBs

As more consumers are cutting the cord and watching broadcast and cable TV shows via Netflix, Amazon and Hulu, network executives are rethinking their deals with those streaming services. They’re especially eyeing contracts with Netflix, which pays a flat fee, doesn’t have advertising and has upped its production of original content. Just how volatile the field is was reflected in an August sell-off of media stocks during which entertainment companies lost over $60 billion in value in two days. Continue reading Cord-Cutting Trend Spurs Hollywood to Tweak Netflix Deals

Simple.tv — the company that has been trying to reinvent the DVR since 2012 — is about to launch ShowDrive, which allows users to record and playback up to 1,000 hours of TV programming from the cloud to Internet-connected TVs, streaming devices and mobile phones. Unlike Aereo, whose live TV and time-shifted TV DVR was killed by a Supreme Court ruling that it didn’t substantially differ from a cable operator, Simple.tv’s technology is based on technology that has standing in past legal cases. Continue reading Simple.tv Plans to Debut ShowDrive Cloud DVR at Next CES

New details about Verizon’s mobile video service were revealed after the company accidentally turned on a pre-launch staging website — briefly, but long enough for details to be revealed. Named Go90, the mobile service will offer select live music, exclusive events and sports as well as some full TV episodes, music videos and other short-form content. The landing page revealed new content partners and reaffirmed that, at least initially, the service will be delivered free of charge. The landing page has since been taken down. Continue reading Verizon to Launch its Mobile Video Service by End of Summer

According to a recent study, the number of consumers in North America who are cutting the pay TV cord in favor of OTT streaming video services is growing. TiVo subsidiary Digitalsmiths reports that 8.2 percent of survey respondents were no longer paying TV subscriptions as of 2014, a 1.3 percent increase over the previous year. Interestingly, an impressive 45.2 percent indicated that they downsized their cable or satellite TV bundles during the same period in the wake of paying for services such as Netflix, Hulu or Amazon Instant Video (a trend referred to as “cord shaving”). Continue reading Research Points to Increase in Cord Cutting and Cord Shaving

Charter Communications has agreed to purchase Time Warner Cable for $55.3 billion in cash and stock. Including the debt Charter will assume, the total deal is valued around $79 billion. The move follows in the wake of Comcast’s attempted bid to acquire TWC. Charter will also move ahead with its purchase of Bright House Networks for $10.4 billion, and the three combined companies would make Charter the second largest TV and Internet provider in the U.S. with 24 million customers. Comcast currently holds the top spot with 27.2 million. Continue reading Charter to Purchase Time Warner Cable in $55.3 Billion Deal

With its newly added capabilities to support over-the-air TV broadcasts, including HD content, the Xbox One is gearing up to become the ultimate cord-cutting device. Microsoft had always intended for the Xbox One to become a console with extensive media capabilities extending beyond gaming. Its support for over-the-air TV now complements services such as Netflix and Plex, in addition to OneGuide integration and compelling features including voice control and the ability to pause live TV. Continue reading Xbox One Support for OTA TV Should Appeal to Cord Cutters

The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

HBO is expected to offer its Web-only subscription service this spring. According to Parks Associates, the move could have an impact on the pay TV business since 17 percent of homes with high-speed Internet indicate plans to subscribe to the OTT service. And while 88 million U.S. households currently have broadband, that percentage potentially represents nearly 15 million subscribers. Following a strong media reaction, Parks followed up by clarifying that the data is a measure of sentiment and placing numbers on potential cord cutters may be premature. Continue reading Parks Research Predicts Early Adopters of HBO Online Service

StoryTech Managing Partner Lori Schwartz moderated a CES 2015 webcast “Know Before You Go” on December 3rd. Industry experts discussed key trends they expect to see at January’s International CES in Las Vegas — from emerging areas such as immersive gaming, virtual reality and wearables to the infrastructure, platforms, and applications of a variety of compelling new products. Topics of the webcast centered on digital disruption, personalization, Big Data, the Internet of Things, and much more. Continue reading Know Before You Go: StoryTech Offers Preview of CES 2015