Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry
September 29, 2016
According to a new study, pay-TV providers stand to lose almost $1 billion as an estimated 800,000 customers are projected to cut the cord over the next year. The results are based on an online survey of U.S. customers by management consulting firm cg42. While some analysts believe that consumers could pay more in the end for standalone Internet and streaming services if they drop cable, the study suggests otherwise, since most people typically do not spend more than about $15 on streaming services. Continue reading Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry