Innovative California Privacy Law Sets Stage for Entire Nation

As the first state to implement privacy laws protecting consumers from Big Tech, California is being closely watched as it puts together a governing body with the job of regulating how Amazon, Google, Meta and other companies collect and exploit data from millions of people. Former Federal Trade Commission chief technologist Ashkan Soltani was appointed executive director of the California Privacy Protection Agency (CPPA) in October. Starting with a $10 million annual budget that many say is not nearly enough to battle pushback from tech lobbyists, Soltani is inventing a new paradigm. Continue reading Innovative California Privacy Law Sets Stage for Entire Nation

Facebook Update Adds Video Content to Mobile Advertising

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising