Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client

CNN is launching its new digital media brand, Great Big Story, which will focus on positive, newsy video stories, with an initial push on Facebook. In addition to streaming content to its website and apps for iOS and Android devices, Great Big Story will also feed to YouTube, Apple News, Snapchat, and connect to users through smart TVs, specifically on Apple TV, Roku, Amazon and Chromecast. Facebook has become a popular site for several video publishers, among them BuzzFeed and Business Insider. Continue reading CNN Launches Vice-Style Web Video Series ‘Great Big Story’

As interest in virtual reality heats up across industries, a number of international media players — including Disney, Sky, Axel Springer, ProSiebenSat.1 Media, China Media Capital and Evolution Media Partners (backed by TPG and Creative Artists Agency) — are investing $65 million in Palo Alto-based VR startup Jaunt. The investment follows other high-profile moves in immersive tech: Google joined venture funds in investing $542 million in Magic Leap last year, and Oculus VR raised $75 million before Facebook picked up the company for $2 billion. Continue reading Investment from Media Firms Brings Jaunt’s Funding to $100M