Adobe has launched a public beta of its Generate Video app, part of the Firefly Video model, which users can try for free on a dedicated website. Login is required, and there is still a waitlist for unfettered access, but the Web app facilitates up to five seconds of video generation using text and image prompts. It can turn 2D pictures into 3D animation and is also capable of producing video with dynamic text.  The company has also added an AI feature called “Extend Video” to Premiere Pro to lengthen existing footage by two seconds. The news has the media lauding Adobe for beating OpenAI’s Sora and Google’s Veo to market. Continue reading Adobe Promos AI in Premiere Pro, ‘Generate Video’ and More

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

Adobe is showcasing upcoming generative AI video tools that build on the Firefly video model the software giant announced in April. The offerings include a text-to-video feature and one that generates video from pictures. Each outputs clips of up to five seconds. Adobe has developed Firefly as the generative component of the AI integration it is rolling out across its Adobe’s Creative Cloud applications, which previously focused on editing and now, thanks to gen AI, incorporate creation. Adobe wasn’t a first-mover in the space, but its percolating effort has been received enthusiastically. Continue reading Adobe Publicly Demos Firefly Text- and Image-to Video Tools

Adobe is bringing more Firefly AI features to its popular Photoshop and Illustrator design platforms. The upgrade is a significant step forward for Adobe since the 2023 debut of Firefly, and sees Photoshop finally getting in-app ability to generate AI images, and also a new Generative Shape Fill that is still in beta, allowing designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Improvements to Illustrator include the Dimension Tool, Retype, Style Reference, its own Contextual Taskbar, Retype and two new beta tools, Text to Pattern and Mockup. Continue reading Adobe Adds New Firefly AI Features to Illustrator, Photoshop

Qualcomm is expanding beyond mobile and into the desktop market in a big way, bringing its AI-enabled Snapdragon X series chips to “all PC form factors,” CEO Cristiano Amon said onstage at Computex this week. Under the theme of “the PC reborn,” Amon said the Snapdragon X Elite and Snapdragon X Plus processors powering Microsoft’s Copilot+ PC experiences are also upping their mobile game. In addition to improving AI experiences with “the world’s fastest and most efficient NPU for laptops,” the chips can deliver “up to multiple days of battery life,” unfettered those on the go from power outlets. Continue reading Qualcomm All-In on Copilot+ PCs Boosting Speed, Battery Life

Adobe plans to add generative AI capabilities to its Premiere Pro editing platform and is exploring the update with third-party AI technologies including OpenAI’s Sora, as well as models from Runway and Pika Labs, making it easier “to draw on the strengths of different models” within everyday workflows, according to Adobe. Editors will gain the ability to generate and add objects into scenes or shots, remove unwanted elements with a click, and even extend frames and footage length. The company is also developing a video model for its own Firefly AI for video and audio work in Premiere Pro. Continue reading Adobe Considers Sora, Pika and Runway AI for Premiere Pro

In the wake of increasing pressure from European regulators, Adobe and Figma announced they are terminating their proposed merger agreement. California-based Adobe had planned to purchase Figma’s cloud-based product design platform for $20 billion, a proposal that was 15 months into the regulatory review process. However, the two companies eventually agreed there was no possibility of obtaining regulatory approval from the European Commission and the UK Competition and Markets Authority (CMA). According to a regulatory filing, the decision to cancel the deal will require Adobe to pay Figma a reverse termination fee of $1 billion in cash. Continue reading Adobe and Figma Call Off Their Proposed $20 Billion Merger

Adobe is building out its AI infrastructure with three new generative AI models to augment Photoshop, Illustrator, Adobe Express and other tools. In all, Adobe released over 100 major new AI features and updates across Creative Cloud flagship applications at Adobe MAX 2023. The three-day Los Angeles event saw Adobe debut three new Firefly models — Firefly Image 2, Firefly Vector and Firefly Design — each designed to generate content that is cleared for commercial use. The Firefly Image 2 image generator offers improved detailing for things like skin texture, hair and foliage. Continue reading Adobe Debuts Three New Firefly Models and Adds AI Labels

Adobe Firefly is out of beta and in release, adding generative AI features to the Creative Cloud suite. The upgrade starts this week with Firefly added to Photoshop and Illustrator. “AI-powered innovation” is also being integrated into Premiere Pro and After Effects, the company says. Creative Cloud paid plans now include the Firefly web application, “a playground for exploring AI-assisted creative expression.” The company is also going wide with Adobe GenStudio for enterprises, and is rolling out a bonus program that pays contributors to Adobe Stock, on which Firefly was trained for model training data. Continue reading Adobe Releases Firefly and Intros Contributor Model Training

As a next step in its advances in ethical AI, Adobe has announced its Firefly generative AI platform now supports text prompts in more than 100 international languages. The company says its Firefly AI app has generated over one billion images in Firefly and Photoshop since implementation in March. Adobe has also deployed artificial intelligence in Express, Illustrator and the Creative Cloud. Positioning its latest news as an expansion of global proportions, Adobe’s generative AI products will now support text prompts in native dialects in the standalone Firefly web service, with localization coming to more than 20 additional languages. Continue reading Adobe Pursues Ethical, Responsible AI in the Creative Space

Adobe is taking artificial intelligence to the mass market in Photoshop Elements 2023 and Premiere Elements 2023. The new releases incorporate Adobe Sensei AI-powered features to enable intuitive, streamlined workflows and Step-by-step Guided Edits. The a la carte Elements line has been called “affordable” and “casual.” Adobe describes the overall package as “simple for users at any skill level,” leaving the door wide open for sophisticated features. Adobe says the smaller, lighter Elements 2023 packages offer improved speed and stability, installing 35 percent quicker, with a 50 percent baseline launch-time improvement.  Continue reading Adobe Elements Touts Consumer AI in Photoshop, Premiere

Adobe is releasing an open source developer toolkit that aims to prevent the spread of visual misinformation by including additional metadata that Adobe calls Content Credentials. The system is also designed to help content creators indelibly tag authorship to their work. Announced in 2019, the Content Authenticity Initiative (CAI) project has released a whitepaper introducing the system, which is integrated into Adobe software. The CAI has teamed with hardware manufacturers and newsrooms to help ubiquitize its vision. The Associated Press, The New York Times and The Wall Street Journal have signed aboard. Continue reading Adobe Debuts ‘Content Credentials’ to Battle Misinformation

Adobe released a beta version of a Photoshop tool that will make it easier to determine if an image is real or has been manipulated. The so-called attribution tool, which will first be tested with a select group of people, enables photo editors to attach more detailed, secure metadata to images. In addition to including who created the image, the metadata will provide information on how it was altered and if AI tools were used to do so. Adobe said it will also be clear if the metadata has been tampered with. This could be a step toward combatting deepfakes. Continue reading Adobe Beta-Testing New Tool to Detect Manipulated Images

At its Worldwide Developers Conference (WWDC) this week, Apple revealed that after years of development, it’s ready to replace Intel’s chips with its own custom-made ARM processors. Apple will be able to customize its circuitry for AI, 3D image rendering and other specific uses, with a focus on powerful, energy-efficient processors. The company expects its migration to silicon to take about two years, with its first ARM-based Macs shipping later this year. It will continue to ship Intel-based Macs in the short term and says it plans years of support for Macs with Intel processors. Continue reading Apple Confirms Transition From Intel Chips to Its Own Design

At its Adobe MAX show in Los Angeles this week, the company debuted a preview of Photoshop for iPad, stating plans to bring the full version to other tablets. The iPad Photoshop app is based on current code for the desktop version, and, within a few versions, will offer identical tools as the desktop version, including layers, masking and 3D. This move comes after Adobe brought Lightroom to mobile devices; at MAX, the company unveiled facial recognition, improved search and updated sharing tools for Lightroom. Continue reading Adobe Previews Photoshop for iPad and Lightroom Updates