Pika Labs has updated its generative video model, Pika 2.0 adding more user control and customizability, the company says. Improvements include better “text alignment,” making it easier to have the AI follow through with intricate prompts. Enhanced motion rendering is said to deliver more “naturalistic movement” and better physics, including greater believability in transformations that tend toward the surreal, which has typically been a challenge for genAI tools. The biggest change may be “Scene Ingredients,” which lets users add their own images when building Pika-generated videos. Continue reading Pika 2.0 Video Generator Adds Character Integration, Objects

Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

YouTube has come up with a new way for creators to earn. During vertical live streams, viewers can now gift hosts with “Jewels,” a form of digital currency available for purchase. The gifts appear onscreen as animations during vertical live streams, but are a cash equivalent for creators. The initial denomination, “Rubies,” equal one cent per stone, or about $1 per 100 Rubies. The new feature is rolling out to eligible creators in the U.S. who are currently enrolled in the YouTube Partner Program (YPP) and have accepted the Virtual Items Module in YouTube Studio. Continue reading YouTube Introduces Jewels, a New Way for Creators to Earn

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

Online gaming platform Roblox has banned kids from “social hangout” spaces — areas that feature communication through voice chat or text and offer “free-form 2D user creation” experiences where users can do things like share drawings. Roblox has also added safeguards to prevent those under the age of 13 from playing, searching or discovering unrated games. Roblox has imposed the restrictions following allegations that it has failed to protect its younger users. This is the latest such update by a string of social platforms that have imposed guardrails designed to protect young users as lawmakers turn up the heat on child online safety. Continue reading Roblox’s New Child Safety Measures Target Hangout Spaces

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Hailuo, the free text-to-video generator released last month by the Alibaba-backed company MiniMax, has delivered its promised image-to-video feature. Founded by AI researcher Yan Junjie, the Shanghai-based MiniMax also has backing from Tencent. The model earned high marks for what has been called “ultra realistic” video, and MiniMax says the new image-to-video feature will improve output across the board as a result of “text-and-image joint instruction following,” which means Hailuo now “seamlessly integrates both text and image command inputs, enhancing your visuals while precisely adhering to your prompts.” Continue reading MiniMax’s Hailuo AI Rolls Out New Image-to-Video Capability

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

Cloudflare has released AI Audit, a free set of new tools designed to help websites analyze and control how their content is used by artificial intelligence models. Described as “one-click blocking” to prevent unauthorized AI scraping, Cloudflare says it will also make it easier to identify the content bots scan most, so they can wall it off and negotiate payment in exchange for access. Helping its clients toward a sustainable future, Cloudflare is also creating a marketplace for sites to negotiate fees based on AI audits that trace cyber footprints on server files. Continue reading Cloudflare Tool Can Prevent AI Bots from Scraping Websites

YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event

Amazon is aiming to speed up production of its Audible audiobooks by inviting a small group of narrators to clone their voices using generative artificial intelligence. The U.S. beta test will roll out later this year according to Amazon, which announced the move on Audible’s creator marketplace. “There is a vast catalog of books that does not yet exist in audio and as we explore ways to bring more books to life on Audible, we’re committed to thoughtfully balancing the interests of authors, narrators, publishers, and listeners,” Amazon explains. Continue reading Amazon Is Inviting Audible Narrators to Create AI Voice Clones

Tidal — the music streaming service owned by Jack Dorsey’s Block payment processing company — is launching a royalty-tracking toolkit for songwriters. The new feature lets authors organize disparate publisher information in one place. “Songwriters juggle a mix of collection societies, publishing platforms, royalty management services, streaming services, and single-purpose apps to manage their royalties, careers, and catalog,” explains the company, which claims to be the first platform to serve songwriters “throughout the full writing career cycle.” Tidal has partnered with performing rights organization AllTrack to handle the backend. Continue reading Tidal, AllTrack Team to Provide Songwriter Royalty Snapshots

Last year Sony entered into a joint venture with Singapore-based startup Startale Labs. Now the first fruits of that collaboration have come to light, with the launch of Soneium, an Ethereum layer 2 blockchain, from Startale and Sony Block Solutions Labs. The platform is first being made available to developers, with plans for an eventual public launch, the goal being “to create new services by leveraging the various businesses and IP within the Sony Group so that Soneium becomes an infrastructure that everyone can use on a daily basis,” according to Sony. Continue reading Sony and Startale Labs Launch Soneium Blockchain for Web3

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.