TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

During the 10th annual Roblox Developers Conference (RDC 2024) in San Jose, the gaming platform announced it is opening to global currencies in addition to its own Robux, which generates billions in virtual transactions each year. Starting later this year, a small test bed of developers will be able to charge real money for games that charge fees, with a program expected to open “to all eligible creators by mid-2025.” The massively multiplayer online platform that lets users build online game worlds also discussed a project to develop its own AI foundation model to power generative 3D creation on the platform. Continue reading Roblox Adds Real Currency, Teases Its Coming Generative AI

Social question and answer platform Quora has inserted itself on the leading edge of companies helping creators monetize AI chatbots. Quora’s AI chatbot platform Poe will pay those who create prompt bots on Poe as well as developers of server bots that integrate with the Poe API. “Since this is the beginning of a new market, there are lots of opportunities to provide a valuable service for the world and make money at the same time,” said Quora CEO Adam D’Angelo, envisioning a thriving bot economy across categories from tutoring and therapy to storytelling and roleplay. Continue reading Quora Plans to Foster Chatbot Creator Economy with Poe AI

The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Continue reading Creators Guild to Serve as Professional Services Organization

Have the striking Hollywood writers and actors opened a void that the creator economy is able to fill? Already in demand, top influencers are now being courted by producers and studios hungry for content to fill depleted pipelines. Meanwhile, striking actors and writers are taking their ideas to YouTube, Instagram, TikTok and Twitch, where they can forge a direct relationship with viewers — albeit not one that will result in direct-deposit paychecks. As the definitions of “talent” and “content” continue to blur, the Hollywood landscape could be in for a seismic shift. Continue reading Could Strikes Upend Institutional Hollywood Power Structure?

BuzzFeed stock jumped last week as news of collaborative efforts with Meta Platforms and OpenAI began circulating. The New York-based digital media firm famous for viral content said it is using OpenAI’s artificial intelligence to enhance lists, quizzes and other content. Meanwhile, a 2022 deal valued at close to $10 million with Meta Platforms is seeing results as BuzzFeed trains creators to expand their online presence and generate content for Meta’s social platforms, including Facebook and Instagram. BuzzFeed shares, which were trading at under $1 through January, rose to $3.87 in after-hours trading on Friday. Continue reading BuzzFeed Eyes a Future Collaborating with Meta and OpenAI

LinkedIn is expanding its live audio feature and making audio hosting available to all creators in an effort to drive engagement. After introducing live audio events in January, those using the platform’s Creator Mode can now take advantage of the update to host live audio events if they agree to adhere to “community policies of being a trustworthy, safe, and professional provider of content.” Although the live audio event hosting is currently limited to creators, all LinkedIn users can participate in the live chats. LinkedIn creators can now schedule audio events and promote upcoming discussions. In addition, LinkedIn’s upcoming Business Manager will help enterprise clients manage multiple assets. Continue reading LinkedIn Turns Up Volume on Creator Appeal with Live Audio

TikTok is looking to take on Amazon’s Twitch, launching a subscription tier on TikTok Live that offers fans special access to content from their favorite creators for a monthly fee. Currently in beta, access to the new program is at the moment by invitation only, though the company says it will be rolling it out more broadly in the coming weeks. The Live Subscription monetization program is designed to let people “show their appreciation for their favorite Live creators,” TikTok says. Participants will get profile badges, custom emotes and private chat. Continue reading TikTok Rolls Out a Subscription Tier for the App’s Live Feature

Decentralized autonomous organizations (DAOs) are riding the crypto wave, with some asking if their notion of distributed decision-making marks an evolution from crowdfunding through platforms like Kickstarter and Indiegogo to crowdsourced creativity on a blockchain. It’s already been demonstrated that tokens can be used for smart contracts and to designate property ownership. The film and television industries are just becoming aware of the potential impact of NFTs, which have already disrupted the worlds of art and gaming, driving creator economies. The wisdom of the crowd might be tapped to find fresh stories, too. Continue reading Are DAOs About to Revolutionize the Film and TV Industries?

Community forum aggregator Reddit is looking into expanding user-generated video content. Although it hasn’t yet reached the testing phase, reports say the platform is exploring a TikTok-like suite of editing tools, including a reaction feature comparable to Stitches and Duets (which have inspired similar functionality on Instagram’s Reels and Snapchat’s Spotlight). Reddit already supports video, but not reactions. Reportedly, its interest at this early stage is in reactions as an engagement tool for discussions, not in fostering a full-blown creator economy like TikTok, Instagram and Snapchat. Continue reading Reddit Is Evaluating Video Reactions to Enhance Discussions

Fiction writers are invited to bring their art to life as mobile games with no-code app Dorian. Founded in 2018, Dorian offers choose-your-own-adventure play for free, but lets users spend in-app currency to choose narrative paths, promising authors a first-dollar cut of the payments. The company, which builds for iOS and Android, claims a library of roughly 3,500 games, created by a “nearly all-female creator community” of about 250 monetizing storytellers, a number it says is growing quickly compared to other platforms, where it can take years to start earning. Dorian recently raised $14 million in Series A funding led by The Raine Group. Continue reading Female-Driven No-Code Game App Dorian Raises $14 Million

Vimeo is adjusting its bandwidth policies, a result of explosive demand for video consumption and hosting due in part to the expanding creator economy. When some existing Vimeo customers recently complained after being hit with news of a sudden, sizable billing increase, Vimeo quickly apologized. CEO Anjali Sud issued a mea culpa that included photos of an extended bouquet and crossed wires. “For those who consume large amounts of video bandwidth,” wrote Sud, “we have continued to enforce legacy policies that are poorly communicated and that are causing unnecessary friction and anxiety.” Continue reading Vimeo Offers Apology to Customers Irked Over Fee Increase

Epic Games has purchased online music store and community Bandcamp. Citing a shared “mission of building the most artist friendly platform that enables creators to keep the majority of their hard-earned money,” the blockbuster game developer explained in a statement that Bandcamp will play an important role in the gamer’s “vision to build out a creator marketplace ecosystem for content, technology, games, art, music and more.” It’s an interesting strategic move. Competitor Electronic Arts has had success with music, getting its “Star Wars” scores released and creating hits through its “FIFA” and “Madden NFL” games. Continue reading Epic Pitches Big Tent in Metaverse with Bandcamp Purchase

TikTok is testing the waters with a paid subscription mode for creators, joining Facebook, Clubhouse and others. Although TikTok remains tight-lipped about the experiment, it seems designed to keep TikTok influencers on the ByteDance platform rather than leaving for more lucrative pastures. Last week, Instagram announced a test allowing creators to charge from 99 cents to $99 per month for exclusive content, while Twitter in September debuted Super Follows, with rates of $2.99 to $9.99 per month. A creator with 13,000 followers that gets a 2 percent take rate at $4.99 per month can make $900 a month. YouTube and Snapchat also offer monetization options. Continue reading TikTok Experiments with Paid Subscriptions, Tweaks Stories

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators