After seven years and $2.3 billion, Magic Leap has started taking pre-orders for its augmented reality headset, Magic Leap One, priced at $2,295. Magic Leap One is made up of a pair of sensor-powered goggles and a powerful notebook computer worn on the hip, with a battery that will hold a charge for three hours of continuous use. Magic Leap One is designed to be used indoors, and will be available initially in Chicago, Los Angeles, Miami, New York, San Francisco and Seattle, delivered by Enjoy Technology. Continue reading Magic Leap Taking Pre-Orders for Magic Leap One AR System

AT&T inked an exclusive partnership with Magic Leap to distribute its augmented reality glasses. Later this year, potential buyers will be able to try them out at stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco. Magic Leap, which promises a “more practical” AR experience, is reportedly debuting a Creator Edition version later this year. With the deal, AT&T, which is making an equity investment in the company, will offer wireless service and content, most likely from existing partners such as the NBA. Continue reading AT&T, Magic Leap Strike Exclusive Mobile Distribution Deal

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App