Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Music streaming service SoundCloud has added a digital merch outpost, the SoundCloud Store, where select artists who have signed up for the paid Next Pro tier can design exclusive merchandise for their fans — “with minimal effort — letting them focus on their craft while driving meaningful revenue beyond streaming.” The items will be manufactured by SoundCloud, which is launching what it calls “the first edition” of the SoundCloud Store in the U.S., Canada and European Union. Only artists that own 100 percent of their merchandise rights are invited to apply to participate. Continue reading SoundCloud Helping Artists to Design for New Merch Stores

YouTube is testing an integration with parent company Google’s Gemini AI. Called Brainstorm with Gemini, it invites creators to ideate with video, titles and thumbnails. The limited test makes the feature available to a handful of creators whose feedback will be used in strategizing how and whether to introduce the feature more broadly. In May, YouTube began testing another AI tool, renaming its “Research” tab “Inspiration.” The Inspiration tool provides topics that its algorithm detects a creator’s audience might find interested, supplying an outline and talking points. Brainstorm is similar but supports Google’s AI branding. Continue reading YouTube Invites Content Creators to ‘Brainstorm with Gemini’

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

New York-based speech synthesis software startup ElevenLabs has launched its latest AI development — Voice Isolator and an API to go with it. Voice Isolator is designed to extract background noise, leaving clear dialogue for film, podcast, and interview post-production. The Voice Isolator API lets developers integrate the new product into third-party applications. To use the technology, content is uploaded and processed by the Voice Isolator model, resulting in what the company claims is speech comparable in quality to that obtained in a recording studio. The app is described as “free, with some limitations.” Continue reading ElevenLabs Voice Isolator Audio Post Tool Released with API

Suno, the AI text-to-music startup that along with AI music generator Udio is currently being sued by the Recording Industry Association of America, has launched its long-awaited mobile app. Likened to a pocket-sized virtual music studio, it is available for free (with ads) to iOS users in the U.S. Suno says a global rollout is coming soon, as is a mobile app for Android. “Whether you’re a shower singer or a charting artist, we break barriers between you and the song you dream of making. No instrument needed, just imagination,” touts Suno’s landing page on Apple’s App Store. Continue reading Suno’s AI Music Generator Is Now Available for iOS Devices

DreamFlare has emerged from stealth to launch what is being billed as the first streaming platform for GenAI video. In addition to the consumer-facing subscription platform, the business model includes a sort of AI studio where creators can tap the expertise of professional storytellers to produce AI video using third-party tools like Runway, Sora and Midjourney. The company will feature two types of content: Flips, which are animated narratives with audio that viewers can also examine frame-by-frame, as with comic books, and Spins, described as “short movies” featuring branched narratives that provide interactive plot choices. Continue reading DreamFlare Launches AI Video Studio and Streaming Service

YouTube has released an eraser tool update that makes it easy to remove copyrighted music from videos without disturbing the remaining audio, like dialogue and sound effects. The Erase Song update uses an AI algorithm to detect and remove the offending material, making it more accurate than what had previously been available, as well as easier. Creators whose material has Content ID claims can now excise the objectionable material without having to manually edit and upload a new video, thereby avoiding potential restrictions on where the video is viewable or whether it can be monetized. Continue reading YouTube AI Song Eraser Easily Removes Copyright Material

Meta Platforms CEO Mark Zuckerberg recently announced that the company will test a feature to create AI characters through the AI Studio on Instagram that can engage with fans and respond to messages. “Rolling out an early test in the U.S. of our AI Studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” he wrote. “These will primarily show up in messaging for now, and will be clearly labeled as AI.” Zuckerberg noted the beta test will help the company improve AI characters and will be made “available to more people soon.” Meta launched AI Studio last year to help businesses build custom chatbots. Continue reading Meta Testing AI Chatbots for Instagram Created by Its Users

Created by Humans, a company that aims to make it easy for creators to be compensated when their work is used for AI model training, has emerged from stealth with $5 million in funding. Positioning itself as “the AI rights licensing platform for creators,” the company was launched by Trip Adler, formerly the CEO of document sharing service and publishing platform Scribd. Noted author Walter Isaacson is an investor and creative advisor. In streamlining the licensing process, Created by Humans hopes to spare individuals and smaller companies from the proposition of engaging in costly litigation against LLM firms. Continue reading Created by Humans: AI Rights Licensing Platform for Creators

ElevenLabs has launched its text-to-sound generator Sound Effects for all users, available now at the company’s website. The new AI tool can create audio effects, short instrumental tracks, soundscapes and even character voices. Sound Effects “has been designed to help creators — including film and television studios, video game developers, and social media content creators — generate rich and immersive soundscapes quickly, affordably and at scale,” according to the startup, which developed the tool in partnership with Shutterstock, using its library of licensed audio tracks. Continue reading ElevenLabs Launches an AI Tool for Generating Sound Effects

A group of TikTok creators has filed a lawsuit with the intent to block a new law that requires ByteDance, the Chinese parent company of the popular social platform, to divest of the app by mid-January or have it banned from U.S. app stores. The eight petitioners claim that banning the app would be a violation of their First Amendment rights. TikTok and ByteDance filed a similar suit last week and is also paying the legal fees for this latest challenge, according to media reports. The creator lawsuit was filed Tuesday in the U.S. Court of Appeals for the District of Columbia Circuit. Continue reading TikTok Creators Sue U.S. Over New Law Forcing Sale or Ban

Fox Corporation’s FAST service Tubi has launched a development hub for aspiring filmmakers called Stubios — “a fan-fueled studio” that promises to “put the power to greenlight content” in the hands of fans via this non-traditional feeder system for diverse talent. Working with actress-producer Issa Rae’s ColorCreative management company, Stubios is television’s take on UGC and the social media influencer pipeline, a path for trending creatives “to find success in Hollywood,” according to Fox. “Stubiorunners,” as creatives accepted into the program are called, will have the ability to get audience feedback on “everything from casting to key art.” Continue reading Tubi Development Hub ‘Stubios’ Lets Fans Greenlight Content

In 2023, viewers watched more than 30 billion hours of shopping-related videos on YouTube, according to the platform, which reports “a 25 percent increase in watch time” for videos that help people shop. The uptick coincided with the introduction of tagging features for creators, and now YouTube is expanding its retail involvement even further by allowing creators to set up storefronts and sell products in-app, as yet another way to monetize the service. The move comes as TikTok seeks to grow TikTok Shop as high as $17.5 billion in the U.S., a tenfold increase. Continue reading YouTube Adds Shopping Features for Products, Virtual Stores