It’s an ideal time to outfit hybrid home workers, and Lenovo is going all-in on the concept, rolling out new tools for digital business users. Foremost among the digital offerings is the ThinkVision 27 3D, a 27-inch glasses-free 2D/3D compatible monitor with real-time eye-tracking. Designed for developers and professional content creators like graphic artists or product designers who can benefit from immersive 3D visualization, ThinkVision has a max resolution of 1920×2160 for 3D and displays flat at 3840×2160, thanks to a lenticular lens in the monitor that can toggle between the two. Continue reading Lenovo Offers Glasses-Free 3D at 4K via ThinkVision Monitor

Sony has introduced two new cameras in its 7C series of compact full-frame interchangeable lens cameras for photographers and videographers. The new Alpha 7C R model has a 61-megapixel high-resolution sensor. The second-generation Alpha 7C II is equipped with a full-frame sensor for 33 effective MP. Both are compact and lightweight (approximately 18 ounces), combining quality and portability for stills and clips. “As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras,” Sony says. Continue reading Sony Showcases New Alpha 7C Series Cameras at IFA 2023

Unveiled at IFA 2023, Sony’s Xperia 5 V is a smartphone aimed at creators that also happens to be an entertainment powerhouse. Features include a 6.1-inch OLED HD+ screen, Bravia X1 mobile image engine, and a front stage sound system with “powerful deep bass” that Sony says eliminates the need for external speakers. Building on the preceding model, upgrades include the Video Creator app, which edits select video content into a finished clip in about a minute. This new iteration shoots 4K video at up to 120fps in HDR and features optical image stabilization. A dedicated microphone can isolate and capture the main vocal amidst environmental noise and other voices. Continue reading Sony Xperia 5 V Phone Is Built for Creators and Entertainment

The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Continue reading Creators Guild to Serve as Professional Services Organization

YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Continue reading YouTube Unravels Shorts, Demystifying Discovery Algorithm

Spotify and Apple are running neck-and-neck in U.S. podcasting, with various surveys showing one or the other in first place. Not wanting to be shown up by Apple, which launched new creators tools this week, Spotify followed suit at the Podcast Movement conference in Denver, announcing customization features and a new audience performance dashboard. For the first time, podcasters will be able to customize parts of their podcast landing page, adding a bio and social media handles. “Spotify is working to build a more robust podcast ecosystem that serves creators, listeners, and advertisers at scale,” said Austin Lamon, director of podcasts. Continue reading Spotify Upgrades Podcast Customization, Audience Analytics

Amazon’s live-streaming video service Twitch has begun testing a vertical presentation it’s calling the “Discovery Feed” designed to make it easier for users to browse and find new content. The interactive gaming and entertainment platform is the latest to emulate TikTok’s flagship vertical scroll, joining recent converts YouTube, Reddit, Spotify and Amazon. Beginning this week, select users will be able to access the new viewing format, although initially it will be populated with horizontally-framed creator clips, Twitch says, explaining that the framing will switch to vertical “as the feed evolves.” Continue reading Twitch Is Testing New Vertical-Scroll Feed to Boost Discovery

Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

X is developing a video-calling feature to add as part of its rebranding as an “everything app.” X CEO Linda Yaccarino shared the news in her first television interview since leaving NBCUniversal to become head of Elon Musk’s social media platform in June, when the platform was still known as Twitter. Yaccarino said X users will soon be able to make video calls based on their social ID alone, without sharing phone numbers. Long-form videos, creator subscriptions and the ability to make payments on the platform are additional features that Yaccarino explained will be coming to X. Continue reading Yaccarino: X Getting Video Calls with Its ‘Everything’ Rebrand

More than 2 billion logged-in users around the world are watching YouTube Shorts each month. To help creators keep them engaged, YouTube is releasing six new tools to improve creativity. Assists for remixing, adding stickers and effects, going live and more are coming to the platform, which has also begun testing a mobile-first live experience designed to help live creators get noticed in the main Shorts feed. One unusual new feature, Collab, lets creators display a Short in a side-by-side frame with other YouTube or Shorts videos. Collab lets users select from a variety of split-screen layout options. It will debut on iOS with Android to follow.  Continue reading YouTube Shorts Adds Creator Tools Including Collab and Q&A

TikTok is making a big push into e-commerce with a plan to sell made-in-China products to consumers. The move sets up a rivalry with popular shopping platforms Shein and Temu to bring Chinese goods to the U.S., while the overall approach replicates the successful “Sold by Amazon” program. As with leading online marketplace Amazon.com and the companies it represents, TikTok will warehouse and ship items — ranging from clothing, electronics and kitchenware — for Chinese merchants, handling checkout, marketing and after-sale services. TikTok plans to debut its American shopping program in August. Continue reading TikTok Offering Chinese Goods via U.S. E-Commerce Market

Have the striking Hollywood writers and actors opened a void that the creator economy is able to fill? Already in demand, top influencers are now being courted by producers and studios hungry for content to fill depleted pipelines. Meanwhile, striking actors and writers are taking their ideas to YouTube, Instagram, TikTok and Twitch, where they can forge a direct relationship with viewers — albeit not one that will result in direct-deposit paychecks. As the definitions of “talent” and “content” continue to blur, the Hollywood landscape could be in for a seismic shift. Continue reading Could Strikes Upend Institutional Hollywood Power Structure?

Facebook has updated its video features in a bid to be more competitive with popular social video platforms TikTok and YouTube. Improvements from editing to discovery and the ability to upload videos in HDR roll out this week along with some new branding: the “Watch” tab has been renamed “Video,” unifying the streaming experience in one location. Editing tools for Reels are porting over to the main Feed channel, which means users can post and view short- and long-form video content as well as live videos in one place. The company is also making it easier to engage with recommended Instagram Reels directly on Facebook. Continue reading Facebook Updates Video Features and Renames Watch Tab

San Francisco-based startup Fable has raised the curtain on its research involving “AI Showrunner” technology, an app it’s calling SHOW-1. As part of an ongoing project dubbed “The Simulation,” Fable is proffering demonstration footage of how SHOW-1 can generate episodes of the animated television show “South Park,” inserting anyone as the star. Fable claims its Showrunner system generates more than just scripts and dialogue, but can animate, add vocal performances and edit full episodes based on something as basic as a two-sentence prompt. Continue reading Fable’s AI Showrunner App Generates Complete TV Episodes

As Twitter seeks to reinvent its business model, the company is inviting some high-profile creators to share ad revenue. Described as amounting to “millions of dollars,” the company’s first payments have reportedly been issued to popular Twitter posters including right-wing influencer Andrew Tate and the left-leaning twins Ed and Brian Krassenstein. Platform owner Elon Musk tweeted last month that the first block of payments would total $5 million. Twitter has initially launched the program to an invitation-only group “who will be invited to accept payment” and “will soon launch an application process” for broader outreach. Continue reading Twitter Rolls Out Its Ad-Revenue Sharing for Verified Creators