Meta Platforms is introducing a subscription bundle called Meta Verified that allows Facebook and Instagram users to authenticate their online identities. “We want to make it easier for people, especially creators, to establish a presence so they can focus on building their communities,” the company said in introducing the feature, which costs $11.99 a month for PC and Android users and $14.99 per month on Apple devices. “We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable,” with the rest of the world to follow, Meta said. The news follows a similar move by Twitter with its subscription features. Continue reading Meta Verified Subscriptions Coming for Facebook, Instagram

YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

The algorithm powering TikTok’s vaunted For You page is reportedly getting help from human collaborators. Although the personalized feed was said to be based on user interests and selections, “employees regularly engage in ‘heating,’ a manual push that ensures specific videos ‘achieve a certain number of video views,’ according to six sources and documents reviewed by Forbes.” What’s more, while the algorithm does have a say in what goes viral, staff at TikTok and ByteDance are also hand-picking specific videos to give preferential treatment, saturating their distribution throughout the user base. Continue reading TikTok Is Accused of Manually ‘Heating’ Personalization Feed

GoPro has joined forces with Roundtable Entertainment and Cinedigm to launch a new streaming service planned for a 2023 launch. The GoPro Channel will be among 30 streaming services offered by Cinedigm, a digital content distributor headquartered in Los Angeles, also home to multi-platform producer Roundtable. GoPro has more than 10 million subscribers to its official YouTube Channel, generating what the firm tallies to 3 billion views. The GoPro Channel will showcase original programming curated a library of sports and lifestyle videos — both professionally produced and user-generated content — in addition to new series produced by Roundtable. Continue reading The GoPro Channel Leverages Action Library for 2023 Launch

HP is targeting the prosumer market with an offshoot of its Elite Dragonfly business line, introducing the Dragonfly Pro Windows laptop and Dragonfly Pro Chromebook at CES 2023. Targeting freelancers, creators and hybrid workers, the aim is to simplify purchasing choices by offering basic configurations and limited customization. ”HP is taking the headache out of hybrid by delivering powerful and best-in-class ecosystem experiences,” said Alex Cho, president, personal systems, HP Inc. By 2027 freelancers will account for more than 50 percent of the total U.S. workforce, HP projects. Continue reading CES: HP Designs Dragonfly Pro Laptops for Hybrid Workforce

YouTube’s U.S. Top 10 Trending Videos of 2022 were viewed more than 650 million times over 55 million hours, according to the platform, which said the channels hosting the top 10 collectively have more than 225 million subscribers. At No. 1, with more than 87 million views, was “so long nerds,” the farewell message from the “Minecraft” gamer known as Technoblade, who this year died of cancer at age 23. Actor Will Smith’s infamous Oscar smackdown of host Chris Rock, uncensored from Guardian News, was the second most viewed clip of 2022. Continue reading Technoblade and MrBeast Among YouTube’s Most-Streamed

After a few months of delays, Yahoo plans to launch its new video service this summer. Like YouTube, the service will allow users to post videos, create their own channels, and embed the Yahoo video player into other sites. Yahoo’s video service is different in its more generous revenue-sharing deals with video creators. Content producers with a Yahoo contract will also have the ability to publish their videos on Yahoo properties including the homepage and Tumblr. Continue reading Yahoo’s New Video Platform Plans to Compete with YouTube

Japanese gaming company Nintendo is poised to launch a new program for YouTube creators that will allow use of the company’s copyrighted material in online videos, and in certain situations, provide creators with a share of the advertising revenue. Nintendo has already been allowing its copyrighted material to appear in videos under “appropriate circumstances,” but the new affiliate program will share ad revenue with YouTube producers who “use the material more proactively.” Continue reading Nintendo Program to Share Ad Revenue with YouTube Creators

While most people may assume that the success of electronic gaming has negatively impacted the traditional board game industry, the result has actually been the opposite. Technology has brought new tools that can create tabletop games with 3D figures and other tangible advances. In the past few years, sales of tabletop games have dramatically increased. Dan Shapiro, who has worked at Microsoft and sold a company to Google, recently created a board game for children and found crowdfunding to be beneficial. Continue reading Board Game Sales Increase Despite Electronic Game Success

The new Broadway musical “Holler If Ya Hear Me,” inspired by the music of rapper Tupac Shakur who was murdered in 1996, will feature a stage where actors are within arms length of the first few rows of the audience. The play’s creators spent $200,000 to transform the Palace Theatre to create a sense of intimacy, dramatically changing the original seating arrangement to stadium style seating in the orchestra section. The new structure closely resembles that of a movie theater. Continue reading Broadway Theater Seating Designed to Create Movie Experience

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

Insiders say Yahoo has been working on a plan to attract some of YouTube’s popular stars and networks by addressing the frequent complaints of video creators and owners who feel they do not make enough money on Google’s video site. Yahoo reportedly hopes to launch its new video strategy in the next few months. Several industry sources say Yahoo execs have been promising better economics than YouTube, by improving ad revenue or by offering guaranteed ad rates. Continue reading Yahoo Luring Top YouTube Talent in New Web Video Strategy

Digital Cinema is a hot topic this week at CinemaCon in Las Vegas on two specific fronts: the pursuit of alternative content to help fill theater seats during weeknights, and the need for a cost-effective electronic delivery system to transmit content to theaters. Still in its infancy, alternative content has already seen a number of success stories, including Met Live in HD (the Metropolitan Opera) and a 3D broadcast of the 50th-anniversary special of the BBC’s “Doctor Who.” Continue reading CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats

Twitter rolled out a new platform this week for hosting video that provides iPhone and Android smartphone users with image previews of video clips in their feeds. “In-line video” allows users to play the clips with a simple click. The company has been working with TV networks and video producers over the past year to make watching video clips — such as sports highlights and show previews — easier for Twitter users. The new feature marks the biggest change to tweets since the automatic preview of photos was introduced. Continue reading Twitter Introduces In-Line Video to Make Watching Clips Easier

Since YouTube simplified its model of ad revenue sharing by letting content producers merely click a button to opt in, it’s seen a sharp increase in the numbers of creators and content — and, subsequently, revenue. A growing number of video producers are earning their livings from the site, though many say YouTube’s substantial cut of the advertising profits makes it less lucrative than what their videos are worth and how much time is spent producing them. Continue reading YouTube Content Creators Question Ad Revenue Sharing Value